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Ads of the Week: Nike celebrates 50th birthday and Katy Perry records Just Eat jingle


By Amy Houston, Senior Reporter

May 18, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Nike’s birthday campaign was directed by Spike Lee

This week, Nike resurrected Spike Lee’s Mars Blackmon character in its 50th anniversary celebratory film, Katy Perry took the Just Eat reigns from Snoop Dogg with her catchy rendition of the delivery app’s famous jingle and Guinness got stout-lovers excited for summer.

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Nike: 50th Anniversary by Spike Lee

To celebrate its 50th birthday, sportswear giant Nike enlisted Spike Lee to direct and star alongside Indigo Hubbard-Salk in its latest ad, which asked viewers: ‘Think you’ve seen it all?’

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Just Eat: Did Somebody Say by McCann London

Just Eat tapped pop star Katy Perry to perform her rendition of its ‘Did Somebody Say’ jingle.

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Guinness: Looks Like Guinness by AMV BBDO


With its foamy white head and dark Irish stout body, Guinness is perhaps the world’s most recognizable pint. Playing on this, the brewery revealed an out-of-home (OOH) campaign that featured the iconic black beverage in classic summer scenes.

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ITV: Britain Get Talking by Uncommon

ITV, alongside the likes of Phillip Schofield and Laura Whitmore, wanted to shine a spotlight on the impact of loneliness as part of Mental Health Awareness Week.

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Weetabix: Wolf by BBH

Giving an instant nostalgia hit, cereal brand Weetabix took the classic story of The Three Little Pigs and changed up the ending in its ‘Have you had your Weetabix?’ ad.

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Libresse: Intimawear by Mother

In its first ad for hygiene and health company Libresse, creative agency Mother launched a campaign aiming to bring awareness to the brand’s period pants.

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Butterkist: Go Grab The Butterkist by St Luke’s


It’s the trial that has gripped Britain. Butterkist, alongside creative agency partner St Luke’s, got the popcorn out for the ‘Wagatha Christie’ courtroom drama involving footballers’ wives Coleen Rooney and Rebekah Vardy.

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Marmite: Marmite Truffle by Adam&EveDDB

Marmite Truffle OOH campaign

An ornate gold horse and carriage was sent to greet the people of Chelsea, London, to promote the roll-out of Marmite Truffle.

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Asahi: Beyond Expected by Dentsu


Asahi launched an immersive and anamorphic 3D billboard in Hong Kong to promote its canned beer and its home country of Japan.

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