The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Brand Purpose Creative Works Brand Strategy

Ads of the Week: Nike celebrates 50th birthday and Katy Perry records Just Eat jingle

Author

By Amy Houston | Senior Reporter

May 18, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Nike’s birthday campaign was directed by Spike Lee

This week, Nike resurrected Spike Lee’s Mars Blackmon character in its 50th anniversary celebratory film, Katy Perry took the Just Eat reigns from Snoop Dogg with her catchy rendition of the delivery app’s famous jingle and Guinness got stout-lovers excited for summer.

To be in with a chance of being featured, submit your work here.

Nike: 50th Anniversary by Spike Lee

To celebrate its 50th birthday, sportswear giant Nike enlisted Spike Lee to direct and star alongside Indigo Hubbard-Salk in its latest ad, which asked viewers: ‘Think you’ve seen it all?’

Vote for the work here

Just Eat: Did Somebody Say by McCann London

Just Eat tapped pop star Katy Perry to perform her rendition of its ‘Did Somebody Say’ jingle.

Vote for the work here

Guinness: Looks Like Guinness by AMV BBDO

G1

With its foamy white head and dark Irish stout body, Guinness is perhaps the world’s most recognizable pint. Playing on this, the brewery revealed an out-of-home (OOH) campaign that featured the iconic black beverage in classic summer scenes.

Vote for the work here

ITV: Britain Get Talking by Uncommon

ITV, alongside the likes of Phillip Schofield and Laura Whitmore, wanted to shine a spotlight on the impact of loneliness as part of Mental Health Awareness Week.

Vote for the work here

Weetabix: Wolf by BBH

Giving an instant nostalgia hit, cereal brand Weetabix took the classic story of The Three Little Pigs and changed up the ending in its ‘Have you had your Weetabix?’ ad.

Vote for the work here

Libresse: Intimawear by Mother

In its first ad for hygiene and health company Libresse, creative agency Mother launched a campaign aiming to bring awareness to the brand’s period pants.

Vote for the work here

Butterkist: Go Grab The Butterkist by St Luke’s

WC1

It’s the trial that has gripped Britain. Butterkist, alongside creative agency partner St Luke’s, got the popcorn out for the ‘Wagatha Christie’ courtroom drama involving footballers’ wives Coleen Rooney and Rebekah Vardy.

Vote for the work here

Marmite: Marmite Truffle by Adam&EveDDB

Marmite Truffle OOH campaign

An ornate gold horse and carriage was sent to greet the people of Chelsea, London, to promote the roll-out of Marmite Truffle.

Vote for the work here

Asahi: Beyond Expected by Dentsu

Asahi

Asahi launched an immersive and anamorphic 3D billboard in Hong Kong to promote its canned beer and its home country of Japan.

Vote for the work here

Brand Purpose Creative Works Brand Strategy

More from Brand Purpose

View all

Trending

Industry insights

View all
Add your own content +