Agency: Dentsu
Client: Asahi
Date: May 2022
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Asahi has launched a 3D billboard in Hong Kong to promote its canned beer and its home country of Japan.

The immersive and anamorphic out-of-home display, created by Dentsu, is part of the brand’s “Beyond Expected” campaign. The display starts with a six-second reveal of Asahi’s canned beer and finishes with a 15-secs brand reel.

The ad is surrounded by a full 270-degree OOH domination on top of Times Square, one of Hong Kong’s most popular shopping malls.

This is extremely meaningful for us. One of our marks is to be truly Beyond Expected through action, so consumers can see us with fresh eyes, and take Asahi’s modern Japan spirit with them when they explore the city,” said Donny Ho, regional sales director for Asia at Asahi.


Asahi Beer Asia

Cynthia Mak, Marketing Manager

dentsu International

Jacqueline Law, Business Director

Waichung Au, General Manager, Media LOB

Mandy Chan, Associate Account Director

Chester Tang, Creative Director

Yannes Yim, Senior Art Director

Dennis Tang, Senior Copywriter

Cheuk Lun Chan, Assistant Art Director

Kitty Kwan, Associate Planning Director

Travis Chan, Media Planner

Ling Hung, Buying Supervisor