Asahi: Asahi's 3D billboard in Hong Kong by Dentsu
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Asahi has launched a 3D billboard in Hong Kong to promote its canned beer and its home country of Japan.
The immersive and anamorphic out-of-home display, created by Dentsu, is part of the brand’s “Beyond Expected” campaign. The display starts with a six-second reveal of Asahi’s canned beer and finishes with a 15-secs brand reel.
The ad is surrounded by a full 270-degree OOH domination on top of Times Square, one of Hong Kong’s most popular shopping malls.
This is extremely meaningful for us. One of our marks is to be truly Beyond Expected through action, so consumers can see us with fresh eyes, and take Asahi’s modern Japan spirit with them when they explore the city,” said Donny Ho, regional sales director for Asia at Asahi.
Credits
Asahi Beer Asia
Cynthia Mak, Marketing Manager
dentsu International
Jacqueline Law, Business Director
Waichung Au, General Manager, Media LOB
Mandy Chan, Associate Account Director
Chester Tang, Creative Director
Yannes Yim, Senior Art Director
Dennis Tang, Senior Copywriter
Cheuk Lun Chan, Assistant Art Director
Kitty Kwan, Associate Planning Director
Travis Chan, Media Planner
Ling Hung, Buying Supervisor
