ITV has teamed up with creative agency Uncommon to shine a spotlight on the impact of loneliness as part of Mental Health Awareness Week.
The project, ‘Britain Get Talking,’ aims to tackle the subject with a series of activations featuring voice notes from the likes of Phillip Schofield and Laura Whitmore encouraging us all to take the time to reach out to friends and family members who might be struggling.
“When you’re lonely, you can’t see a way out of it. Trust me, I have been there – it’s exhausting and really hard,” said Phillip Schofield.
“But helping a friend who’s feeling lonely, now that’s different, [it] couldn’t be simpler. Send a voice note like this – whatever you decide to say, they’ll hear you care and they might just decide to open up.”
According to research commissioned by the Greater London Authority, the capital is the loneliest city in the UK, and this project wants to reiterate that the feeling can strike anyone and at any time.
“It’s nearly villa time. But you know, there’s something from the show we could all be doing a lot more of,” added Laura Whitmore.
“I’m talking about pulling people for a chat – especially if you know somebody that’s feeling a bit lonely.”
The campaign is supported by Mind and YoungMinds, and by SAMH in Scotland, to encourage people to look after their mental health by connecting with others.