Agency: BBH
Client: Weetabix
Date: May 2022
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Giving an instant nostalgia hit, cereal brand Weetabix has taken the classic story of The Three Little Pigs and changed up the ending in its latest ‘Have you had your Weetabix?’ campaign by creative agency BBH.

The new spot ‘Wolf’ uses a traditional animation style to tell the story of the trio who have their houses blown down by the Big Bad Wolf – except this time he’s fueled by cereal. While the film is hand-drawn, eagle-eyed viewers will spot the story has been modernized with little touches, such as an iPhone being charged in the house built of sticks.