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Butterkist adds popcorn to ‘Wagatha Christie’ courtroom drawings


By Amy Houston, Senior Reporter

May 17, 2022 | 3 min read

It’s the trial that has gripped the nation. Butterkist, alongside creative agency partner St Luke’s, is getting the popcorn out for the ‘Wagatha Christie’ courtroom drama involving footballers’ wives Coleen Rooney and Rebekah Vardy.


Butterkist’s #WagathaChristie sketch by St Luke’s / St Luke's

In the UK, it is illegal to take photographs or videos inside courts, therefore news organizations often commission court sketches. The confectionary brand has inserted itself into the conversation and cheekily spoofed the sketches by reimagining the scene with all the captivated attendees – including the barrister – munching on their popcorn as Rebekah Vardy gives evidence.

“At Butterkist, we’re here for the unmissable moments. We were there for #Partygate, and we’re here with the nation again as they watch the drama unfold and #GoGrabTheButterkist for #WagathaChristie,” said Ilan Arkin, marketing controller at Butterkist.

“Nothing beats grabbing a bag of popcorn when edge-of-the-seat drama unfolds in front of you. From cinema to sitting room – or following the courtroom drama of our times (besides the other one...) – Butterkist is the perfect snacking partner.”

The tactical ad launched today and will appear in the print issue of The Metro newspaper.

“#WagathaChristie is all over the news, creating a right courtroom drama,” added Rich Denney, executive creative director at St Luke’s.

“Not only that, the courtroom drawings themselves are causing as much entertainment as the case itself, and that is the perfect opportunity for the nation’s favorite popcorn to pop up and join in the conversation. #GoGrabTheButterkist.”

Last year, Butterkist and St Luke’s pulled off a stunt outside Downing Street during the ‘partygate’ scandal that saw the brand handing out packs of popcorn to passersby, journalists and MPs.

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Jamie Vardy Creative Works Brand Strategy

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