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Butterkist billboard finds sweet spot in front of Downing Street amid ‘Partygate’ inquiry

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By Amy Houston | Reporter

January 24, 2022 | 3 min read

Popcorn brand Butterkist is here for the drama that continues to unfold amid claims of Number 10 lockdown parties, wittily inserting itself into the conversation by placing a digital billboard on top of a van in front of the famous street.

The bold campaign saw packets of sweet and salty popcorn being distributed to passers-by, weary journalists and MPs outside the Prime Minister’s headquarters, as the British public waits for the outcome of Sue Gray’s report into the alleged workplace parties.

“At Butterkist we are here to elevate those unmissable moments,” said Katie Hill, assistant brand manager at Butterkist, “which is why we thought it was only right that we support the nation as they watch the drama unfold here in Westminster with the perfect popping snack.”

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Butterkist is ‘here for the drama’ at No 10 in campaign

Devised by creative agency St. Luke’s, and brought to life by PR agency Red Consultancy, the stunt was amplified on social media.

“The ongoing events at Number 10 has seen politics become pure spectacle,” added Richard Denney, executive creative director at St Luke’s.

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“The vast numbers of viral memes alone demonstrate the feelings of the nation. It’s a real spectating popcorn moment, and what better way to watch this drama unfold than with a bag of Butterkist?”

Many Twitter users chimed in, reactiving with quick-witted posts including: “It’s all popping off #GoGrabTheButterkist”

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Butterkist: Here For The Drama by St Luke's

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