The Drum Awards for Design 2022

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Agency: St Luke's
Date: Jan 2022
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Popcorn brand Butterkist is here for the drama that continues to unfold amid claims of Number 10 lockdown parties, wittily inserting itself into the conversation by placing a digital billboard on top of a van in front of the famous street.

The bold campaign saw packets of sweet and salty popcorn being distributed to passers-by, weary journalists and MPs outside the Prime Minister’s headquarters, as the British public waits for the outcome of Sue Gray’s report into the alleged workplace parties.

Devised by creative agency St. Luke’s, and brought to life by PR agency Red Consultancy, the stunt was amplified on social media.