Ad of the Day: stout gets about in Guinness summer billboards

With its foamy white head and dark Irish stout body, Guinness is perhaps the world’s most recognizable pint. Playing on this, the brewery and creative agency partner AMV BBDO have revealed a new out-of-home (OOH) campaign that features the iconic black beverage in classic summer scenes.

Building on last year’s ‘Looks Like Guinness’ campaign, the brand tapped photographer Catherine Hyland to capture the black and white hues in the form of a deckchair, crashing waves and three surfboards, with the hope of getting consumers in the mood for the summer months ahead.

“Our new campaign celebrates all those sunny moments that are almost in our grasp and puts Guinness at the heart of the British summer,” said John Burns, head of Guinness GB.

Each OOH activation is purposefully located no more than 500 meters from pubs up and down the country.

“To be able to evoke a cool, refreshing, ice-cold pint of Guinness without even showing it is proof that it is one of the most recognizable and iconic beer brands in the world,” said AMV BBDO creatives Ricardo Porto and Victor Bustani.

Support for the ad will also come from press, social media and below-the-line assets in certain outlets.

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