The Drum Awards Festival - Official Deadline

-d -h -min -sec

Author

By Amy Houston, Senior Reporter

May 16, 2022 | 3 min read

Giving an instant nostalgia hit, cereal brand Weetabix has taken the classic story of The Three Little Pigs and changed up the ending in its latest ‘Have you had your Weetabix?’ campaign by creative agency BBH.

The new spot ‘Wolf’ uses a traditional animation style to tell the story of the trio who have their houses blown down by the Big Bad Wolf – except this time he’s fueled by cereal. While the film is hand-drawn, eagle-eyed viewers will spot the story has been modernized with little touches, such as an iPhone being charged in the house built of sticks.

W2

“‘Have you had yours?’ has become part of our nation’s everyday language, and our mission with BBH is to create campaigns as memorable as our slogan. With ‘Wolf,’ we think we have achieved just that,” said Gareth Turner, head of marketing at Weetabix.

“We continue to lead investment in the cereal category to ensure Weetabix remains front of mind throughout the nation with those looking for a nutritious and affordable breakfast. This fun and the memorable advert is part of our next wave of marketing.”

W3

Premiering on TV today, the long-term campaign will have annual marketing spend of £14m behind it.

Felipe Guimaraes, deputy executive creative director at BBH, added: “Weetabix has a long and popular history of taking famous and legendary stories and tearing up the script, which is why these campaigns are always brilliant fun to work on. The truth is anyone can benefit from a Weetabix breakfast – even the Big Bad Wolf.”

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Brand Purpose Creative Works Brand Strategy

More from Brand Purpose

View all