The Drum Awards for PR 2022

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Agency: AMV BBDO
Client: Guinness
Date: May 2022
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With its foamy white head and dark Irish stout body, Guinness is perhaps the world’s most recognizable pint. Playing on this, the brewery and creative agency partner AMV BBDO have revealed a new out-of-home (OOH) campaign that features the iconic black beverage in classic summer scenes.

Building on last year’s ‘Looks Like Guinness’ campaign, the brand tapped photographer Catherine Hyland to capture the black and white hues in the form of a deckchair, crashing waves and three surfboards, with the hope of getting consumers in the mood for the summer months ahead.