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Ad of the Day: Spike Lee stars in Nike 50th anniversary film


By Amy Houston | Senior Reporter

May 16, 2022 | 3 min read

To celebrate its 50th birthday, sportswear giant Nike has enlisted Spike Lee to direct and star alongside Indigo Hubbard-Salk in its latest ad that’s asking viewers: ‘Think you’ve seen it all?’


Nike’s ad starring Spike Lee and Indigo Hubbard-Salk / Nike

In the minute-long clip, the duo is sitting playing a game of chess when Lee begins reminiscing about all the great sporting moments he’s witnessed over the years – from Tiger Woods winning championships to Kobe Bryant scoring for the LA Lakers.

Hubbard-Salk listens to the director but takes a moment to cheekily remind him of all the amazing sportspeople that have come since, citing basketball player Ja Morant and Japanese tennis player Naomi Osaka among the new superstars.


The film ends with the actress telling Lee: “Look OG, no disrespect, I know you think you’ve seen everything, but you ain’t seen nothing yet. Checkmate!” as Nike’s infamous strapline appears on the screen.

Lee has worked closely with the brand for many years, directing and starring in some of Nike’s most well-known commercials alongside Michael Jordan.

To further mark its 50th-anniversary milestone, Nike is offering its members five days of online exclusive challenges, product drops and experiences via its app.

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Nike: 50th Anniversary by Spike Lee

By Nike

Overall Rating 5/5

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