The traditional car retail model was allowed to exist for so long for want of a better alternative. Now, new technologies are meeting changing needs (particularly among younger drivers) and giving rise to new approaches that are much more customer...
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Johnny Boufarhat started online events platform Hopin two years ago after an autoimmune disease forced him to spend his days indoors. Housebound, he very quickly found himself longing for the chat and the gossip and the new names and faces he...
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It’s pretty much impossible that you’ve not, by now, heard of Impossible. The Redwood City mock meat maker has grown into a technology powerhouse since founder Pat Brown first boggled burger lovers with his bleeding plant-based patties...
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David Katz likes to talk in parables. It’s a useful habit, since the organization he leads aims for little less than miracle-making at scale. “Let’s say you were to walk over a field of diamonds,” he begins. “You...
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When Unilever set in stone the commandment that its brands shalt not sow stereotypes, a collective ‘amen’ went up across much of the industry. And for many young Muslims in particular, it was a vow long overdue.
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When the restaurant industry was setting the table for 2020, an all-out feast was on the menu, an expanding economy and increasingly positive consumer sentiment whetting its appetite.
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From his modern apartment in a sought-after part of East London, Chad West is recalling the moment when, aged 16 and after a childhood spent shuffling between a succession of Aberdeen foster carers, he found out he was being made homeless. &ldquo...
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Last September, near a shopping centre in Brent Cross, London, screaming kids, irate mothers and bewildered pedestrians all collided for a sunny afternoon of moderate chaos. The UK’s first TikTok Hype House, ByteSquad, had decided to stage...
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In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predicted just how...
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Can creativity be manufactured at scale, packaged up and sent out into the world? Pop music is packed with examples of successful ready-made superstars; Korea’s biggest cultural export, K-pop, perhaps the best example. Young starlets, like...
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‘What am I looking at here?’ It’s not an unusual question for the first-time TikTok user, given the bewildering array and amount of content to be found on the app.
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Brands are still testing the waters of TikTok, but some advertisers have seen phenomenal success from their experiments in this (relatively) unsaturated platform. Take the footwear brand DSW, for example. It launched its ‘#toomanyshoes&rsquo...
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5G speed can transform everyday tasks into enhanced experiences as faster speeds and response times enable new applications that can offer real-time interactivity and experiences that are so immersive that it is almost like the real thing. Singtel...
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From playing with augmented reality (AR) to increasing investment in direct-to-consumer, Covid-19 has done more to accelerate Coty’s digital strategy than any chief marketing officer or chief digital officer ever could, says its senior vice...
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As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the big idea.
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North America - 06/10/2020
With the UK workforce advised to WFH for the foreseeable, The Drum explores what policies advertising's biggest agencies have put in place for employees and what others can learn from them.
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Nicky Bullard, chairwoman and chief creative officer, MRM, and chair of The Drum Awards for agency business, discusses her predictions for agencies for the next 24 months and how the industry is moving in the right direction with...
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The somber, early pandemic ads with lilting pianos became something of a running joke. But they did raise the question of whether brands can successfully sell while focusing on negative topics. Mars' consumer insights lead Sorin Patilinet...
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North America - 09/09/2020