Author

By Sam Bradley | Senior Reporter

January 27, 2021 | 1 min read

David Katz likes to talk in parables. It’s a useful habit, since the organization he leads aims for little less than miracle-making at scale. “Let’s say you were to walk over a field of diamonds,” he begins. “You’re struck by the wealth in them, all these beautiful diamonds glimmering in the sun. You want to pick them up, but realize there’s no bank you can deposit them in. There’s no store to spend them with and no one would barter for them. Would you pick them up? Probably not.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

More from Advertising

View all