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Finding your niche on TikTok is key to gaining followers, say creators Sebb and Monty

Using genre to guide your content is key to ensuring it stands out according to TikTok creators Sebb and Monty, who talk The Drum through how to get the most out of the platform.

‘What am I looking at here?’ It’s not an unusual question for the first-time TikTok user, given the bewildering array and amount of content to be found on the app.