How do you create the perfect creator?
We find out how scouts in China are scouring social media in search of raw talent that can be shaped into something that sells.
Can creativity be manufactured at scale, packaged up and sent out into the world? Pop music is packed with examples of successful ready-made superstars; Korea’s biggest cultural export, K-pop, perhaps the best example. Young starlets, like Dong Bang Shin Ki, Stellar and Prince Mak, are carved from raw material into perfect pop icons, primed to make huge amounts of money as they win the hearts and minds of young people the world over.