Agency model: how influencer agencies are evolving in the competitive space
Not all influencer marketing agencies are the same. And with more than 1,000 of them having sprung up since the industry really took off, we attempt to make sense of this increasingly competitive space with a look at some of the many different models out there.
In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predicted just how much the space would blow up. But blow up it did.