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R/GA hopes its ’experience community’ of digital specialists can help guide brands through a changing online landscape. As part of The Drum’s Experiential Marketing Deep Dive, we speak to Michael Olaye, vice-president and...

Despite the stop-and-start economic recovery, specialist agencies are enjoying an overdue autumn of demand from clients eager to return to events and experiential marketing. As part of The Drum’s Experiential Marketing Deep Dive,...

As the Scottish government prepares to kick off a four-day week pilot scheme, we catch up with an English indie agency one year into its own shorter work week experiment. ...

Having finally completed its merger with MDC Partners, the newly-listed Stagwell Group is preparing to take on industry incumbents. Founder Mark Penn tells The Drum about his plans for the company. ...

With the US Open officially under way, Novak Djokovic and Naomi Osaka aren’t the only ones serving up crowd pleasers. Grey Goose, the French-made vodka brand, is entering its 17th year as a tournament sponsor – and is celebrating the...

Ahead of the COP 26 conference in November, advertising holding companies are burnishing their eco-friendly reputations. Anna Lungley, Dentsu International‘s green chief, tells The Drum how the network hopes to reach the ‘holy...

Jordan Doucette, the new chief creative officer at FCB West, discusses moving from an indie shop to a network agency, running a Californian creative business from 2,600 miles away, and her plan to best FCB’s exemplary Cannes record –...

In the midst of controversy surrounding the accuracy of Nielsen’s TV and video reporting — which has led the Media Rating Council to consider suspending the industry accreditation of the TV ratings and measurement giant — media...

Agencies are hiring new hands left, right and center at the moment. We explore how big and small agencies are taking advantage of remote recruitment to build distanced teams – and find out what that could mean for staff. ...

An influx of regulatory activity focused on protecting consumer data privacy comes as the curtain falls on third-party cookies. These challenges, in combination with the rise in direct-to-consumer (DTC) competitors, have created new...

There’s a lot riding on Christmas 2021, with many still reeling from the muted celebrations of 2020. As part of The Drum’s Retail Deep Dive, The Drum probed top agency creatives for their cheat codes, to share how they’re...