As marketers’ access to online consumer data dries up, brands are increasingly turning to the companies that know us better than anyone – retailers. For our Evolution of E-commerce Deep-Dive, we explore the retail media gold...
As part of The Drum’s Evolution of E-commerce Deep Dive, we ask whether the e-commerce giant freezing its ‘frictionless’ physical retail rollout means a little bit of friction isn’t such a bad thing.
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Agencies have queued up to be associated with direct-to-consumer startups this past decade. As part of The Drum’s Evolution of E-commerce Deep Dive, we look at whether they’re at risk now the sector is struggling.
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While Congress scrambles to protect data privacy, many consumers say they are willing to trade their data for a more personalized ad experience, according to the Advertising Research Foundation.
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The EU is largely upholding a decision to penalize Google for alleged anti-competition abuses of its Android operating systems. But the decision represents a larger sea change under way globally.
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Most consumers would like to live more sustainable lives, but climbing costs prevent them from doing so, according to a study released by Kantar today. Here’s what brands can do to help all consumers lessen their impact on the planet, as...
Tim Cook beamed down from the heavens – or Silicon Valley, more accurately – to deliver a handful of key product updates on the company’s line-up of iPhones, Apple Watches and Airpods.
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Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues.
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Three months ago, she was an unmissable presence on the Cannes Croissette relaunching Dentsu to the market and laying out her plans for its future. Now, she’s on her way out. What’s behind the sudden exit?
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Only a handful of British agencies have established themselves as both B Corps and gained ‘recommended’ status from their client endorsements. We list them all here.
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