Making their debut in the 19th century, fighter brands (or flanker brands) initially began between competing cigarette companies. Today, brands must decide if they want to build a range of products to accommodate different pricing tiers or focus...
Movies have been exploring AI for years. In fact, the phrase ‘artificial intelligence’ often conjures up memories of The Matrix, with Neo kung fu fighting his way through a simulated world. As cool as that vision is, AI has morphed...
A new division of the legendary indie ad shop is looking to generate serious revenue from design and branding briefs, explains creative director Adam Rix.
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The latest Dutch agency to cross the North Sea, Publicis-owned Boomerang is cementing its presence in London this year as the holding company looks beyond Britain to build up its social expertise.
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Interpublic Group plans to build up its healthcare ‘accelerator’ business in Europe this year. Executives at the nascent division explain how they plan to cross the Atlantic.
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Princes picked Lucky Generals to handle its seafood brand account at the end of 2022. How does the agency plan on helping the firm market through the recession?
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From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being...
As part of The Drum's Deep Dive into all things out-of-home, industry leaders and activists weigh in on the sustainable capabilities of the medium.
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