The Drum sits down with Prashant Jain, chief marketing officer of HP India, who walks us through the tech company’s plans for marketing its new range of laptops to Gen Z.
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The perception of many is that Meta wants to be the primary architect of the metaverse. But its vision for the future of technology and ownership is sharply at odds with many web3 true believers. Here are some of the challenges that the company...
Lucky Generals won a sweet prize when it landed the creative account for Gü. The brand’s chief marketing officer explains why he chose the agency to help the brand bake up fresh success.
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In the wake of S4’s long-awaited results, Sir Martin Sorrell talks to The Drum about competition with holding company rivals and his amended expansion plans for the year ahead.
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The Drum talks to The South China Morning Post’s David Wightman, who has been busy settling in as the publisher’s first-ever global head of advertising, to find out about the challenges it is facing post-pandemic.
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Andrea Diquez was hired to turn DDB Chicago around. The CEO and her new lieutenants at DDB’s American flagship tell The Drum about the recovery effort and client demands for diverse perspectives.
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Kyoko Matsushita, the newly-appointed WPP chief executive officer in Japan, speaks to The Drum about strengthening the holding company’s business there.
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The Drum catches up with the founding partners of indie Indian agency Talented to hear more about their game plan for the newly launched creative shop.
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HP’s chief marketing officer for greater Asia, Siew Ting Foo, talks to The Drum about how she has been pivoting her marketing focus to help businesses and customers adapt to new ways of work and play post-pandemic, with...
mSix&Partners North America, a full-service media agency funded by WPP’s GroupM and The&Partnership, has big plans for the future. The company is looking for new growth opportunities in the US and Canada and funneling resources into...
With consumers opting for quick, fuss-free purchase and delivery experiences across every category, it’s no surprise that Reckitt-owned Durex is now looking to make the condom buying experience even smoother, partnering with food and grocery...
British indie agency VCCP is overhauling its customer experience arm, VCCP CX, and hoping to grow its stature in the market under its new guise as Bernadette. Scott Ewings, its chief exec, takes us inside the revamped business and shares his...
Consumer electronics brand Lenovo has appointed two paid media agencies of record. As part of The Drum’s Digital Advertising Deep Dive, we catch up with its European chief marketing officer and new agency partners to find out...
Despite two years of agencies reckoning with toxic working culture through the pandemic, recent data published by Nabs, a wellbeing charity for the advertising and media industry, points to a worsening crisis of poor mental health among workers...
Google’s parent company Alphabet filed its first-quarter earnings today. Results were mixed; while revenues fell closely in line with analysts’ estimates, the company missed the mark on profitability.
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China’s major advertising hub, Shanghai, has been in lockdown since March, causing shortages of household essentials and leaving families separated. With much of the industry’s workforce now confined to...
