LadBible

Agencies be warned, LadBible’s nerds want your ad budgets

Media

caroline pay
Agencies

Dentsu Creative’s new CCO plans ‘a million little tweaks’ to the network
Harry's
Marketing

Everything I learned about second-place advantage from marketing a challenger brand
Peroni Capri ‘The Taste That Takes You There' campaign
Marketing

Inside Peroni’s plans to inject ‘informality’ into its portfolio
WPP
WPP

WPP captures the first-ever sound of cancer cells being destroyed

Interactive social media post (collecting coins)
Open Mic

From scrolling to clicking: How brands are using interactive social posts for engagement
Sky Broadband - 01
sky

Sky recruits Jack and Michael Whitehall to work at its helpdesk
Diablo - 02
Activision Blizzard

Ad of the Day: Ominous Diablo IV billboard looks ‘hellish’ as smog engulfs New York

Voxi - 01
AMV BBDO

Brains in jars attempt viral TikTok dances in Voxi ad
Digital piggy bank
Opinion

Decentralized commerce comes to web3: what it is and what it means for brands
LadBible
LadBible

Agencies be warned, LadBible’s nerds want your ad budgets
Protesters at ad HQs
climate crisis

Protesters gather at agency HQs to stifle Shell media review
Glenlivet
father's day

The Glenlivet shows what happens when you let AI write your Father’s Day ad
Which?
OOH

Which? paints London’s largest QR code in the heart of Hackney
rockshore - 01
OOH

Rockshore beer celebrate Irish banter in first ad from M&C Saatchi London
Streaming rules
twitch

Twitch wanted to curb third-party advertising, streamers fought back
BK - 03
burger king

Ad of the Day: Burger King responds to McDonald’s ChatGPT taunt

ROKT
Adobe

Inside the big promise Adobe is making to advertisers with its generative AI tool
Emily
Opinion

110 years on from Emily Davison’s sacrifice, sports protest still wins people over
Harry's
Opinion

Everything I learned about second-place advantage from marketing a challenger brand

Marketing

Gary Vaynerchuk's top tips on how marketing leaders can leverage digital to grow their business

20 mins

entertainment

Social-first branded entertainment: where authentic content meets passionate fanbases

10 mins

The Drum Awards

Natasha Chetiyawardana on bringing designers from the back room to the boardroom

33 mins

S1 APAC Trends Briefing

How brands are capitalising on the gaming sector in APAC

30 mins
Protesters at ad HQs
climate crisis

Protesters gather at agency HQs to stifle Shell media review
What can be done to mend the pitching process?
Opinion

An evolution, not a revolution needed to salvage pitching
TheDrum
Member Exclusive
caroline pay
Dentsu

Dentsu Creative’s new CCO plans ‘a million little tweaks’ to the network
Assorted novels
The Drum Network

Why big agencies need a narrative, not a niche
WPP
WPP

WPP captures the first-ever sound of cancer cells being destroyed

Interactive social media post (collecting coins)
Open Mic

From scrolling to clicking: How brands are using interactive social posts for engagement
Sky Broadband - 01
sky

Sky recruits Jack and Michael Whitehall to work at its helpdesk
Diablo - 02
Activision Blizzard

Ad of the Day: Ominous Diablo IV billboard looks ‘hellish’ as smog engulfs New York

Interactive social media post (collecting coins)
Open Mic

From scrolling to clicking: How brands are using interactive social posts for engagement
Two people operating a camera at a videoshoot
The Drum Network

How rapid content creation on a budget helps brands cut through the clutter
People
The Drum Network

Is neurodiversity marketing's hidden superpower?
Streaming rules
twitch

Twitch wanted to curb third-party advertising, streamers fought back
An empty frame, outdoors
The Drum Network

More TV than OOH: shifting the perception of out-of-home TV
LadBible
LadBible

Agencies be warned, LadBible’s nerds want your ad budgets
IAB Europe AdEx Benchmark study reveals digital ad spend
IAB

Digital ad spend in Europe grew by 9.8% in 2022, marketers react
Fortnite x Timberland
Opinion

This recent change now means brands can make money on Fortnite
Watershed moment for greenwashing regulation with Shell ad ban
shell

Shell’s latest greenwashing ad ban marks a tipping point for big oil’s eco campaigns
puma
puma

Why Puma is launching a sustainability podcast
WWF
Environmental campaigns

WWF’s ‘Endangered Typeface’ tells the story of biodiversity loss
Conny
Unilever

Unilever’s Conny Braams departs, here’s what she leaves behind
Farming
Sustainable transformation

Food brands are uniquely placed to drive sustainable eating habits – here’s how
WWF
Environmental campaigns

Why WWF is creating Whatsapp games to spread its message
EbayxLove Island
Sustainable transformation

Can eBay make Love Island fans fall head over heels for circular fashion?
Interactive social media post (collecting coins)
Open Mic

From scrolling to clicking: How brands are using interactive social posts for engagement
Digital piggy bank
Opinion

Decentralized commerce comes to web3: what it is and what it means for brands
ROKT
Adobe

Inside the big promise Adobe is making to advertisers with its generative AI tool
Sonic branding studio (headphones, amps, etc.)
Open Mic

Sonic branding simplified: Top 3 tips for brands to create super sonic experiences
TheDrum
Member Exclusive
B2B brand marketing gaining momentum
B2B Marketing

How to convince your CFO to invest in B2B brand-building
TheDrum
Member Exclusive
caroline pay
Dentsu

Dentsu Creative’s new CCO plans ‘a million little tweaks’ to the network
TheDrum
Member Exclusive
The frame of a house
Strategy

Creative isn’t in-housing’s problem – a lack of planners and strategists is
TheDrum
Member Exclusive
still
How do you solve a problem like...

Does your agency have an AI usage policy yet? Here’s what you need to know
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

LiveRamp

Why democratized data drives smarter retail marketing
Acquia USA

Top 5 omnichannel retail trends for 2023
The Digital Voice

Why retail media is more than just a buzzword at Cannes 2023
Lemma

Driving transformation: Lemma VP, Michael Chevallier, on leveraging emerging media formats
InMobi

3 reasons why one-click experiences are the future of mobile marketing
Songtradr

Melodies and mascaras: Unlocking the potential of music in the beauty industry
accessiBe

The need for web accessibility is growing as age-related disabilities are on the rise
Taboola

5 ways marketers can use ChatGPT – and the future of generative AI for marketing
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

An empty frame, outdoors
The Drum Network

More TV than OOH: shifting the perception of out-of-home TV
Two people operating a camera at a videoshoot
The Drum Network

How rapid content creation on a budget helps brands cut through the clutter
People
The Drum Network

Is neurodiversity marketing's hidden superpower?
Assorted novels
The Drum Network

Why big agencies need a narrative, not a niche
Apple's new Vision Pro headset
The Drum Network

How to cultivate the right headspace for Apple’s Vision Pro headset
The Champions League football
The Drum Network

Ahead of the final, how does the Champions League brand football magic?
People walking up and down ramps
The Drum Network

4 ways your business can solve ethical issues with UX design
Grayscale image of woman sitting on sofa
The Drum Network

Vicious cycle to virtuous circle: the impact of mentorship on women’s mental health