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Digital Transformation

Forget science fiction, marketing in outer space will become a reality in 5 years’ time

Future of Media

The expanding world of TV: how YouTube aims to boost brands across CTVs

Digital Transformation

Watch the winners get revealed at The Drum Recommends Awards for Digital

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Latest

Opinion

Forget science fiction, marketing in outer space will become a reality in 5 years’ time

Wendy's

Wendy’s unveils new ‘Hot & Crispy Fries’ in McDonald’s diss spot

The Drum Awards

Watch the winners get revealed at The Drum Recommends Awards for Digital

Youtube

The expanding world of TV: how YouTube aims to boost brands across CTVs

Digital Advertising

IAB US offers advice to marketers ahead of digital ‘tectonic shift’

Women

Period drama spoof ‘The Red Plague’ aims to tackle outdated taboos around period pover...

John Lewis

John Lewis’s latest ad has received 130 complaints, but did it actually break any rules?

Creative Works

Ad of the Day: ‘The Planet vs Bolsonaro’ calls on the president to pay for climate cri...

brand safety

ASA works with TikTok to remind social media creators and advertisers of the rules

esports

Foodpanda launches esports docuseries with One Esports

Opinion

Fashion retailers look to refresh agency partnerships ahead of holiday season

Future of Media

LinkedIn ends operations in China after self-censorship backlash

Future of TV

On tails of Nielsen scandal, NBCU unveils partners to develop new measurement solutions

The Drum Awards

Winners announced at The Drum Awards for the Digital Industries 2021

Awards Case Studies

How Project Yemen used VR to provide vital surgical training

More Awards Case Studies

Awards Case Studies

The Drum Awards

Watch the winners get revealed at The Drum Recommends Awards for Digital

The Drum Awards

Winners announced at The Drum Awards for the Digital Industries 2021

The Drum Awards

The story of how Royal Canadian Legion formed world’s oldest esports team

The Drum Awards

DDB Russia on creating a cyber spa for Kaspersky Lab’s 4,000 employees

The Drum Awards

AnalogFolk on working with Canesten to make vaginal health a talking point in Brazil

The Drum Awards

Tripadvisor shares how it put Abu Dhabi on the radar of would-be travelers

The Drum Awards

Sport England shares how it kept women active during the pandemic

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Member Exclusives

Member Exclusive

media

Why are so many clients consolidating their agency relationships?

Member Exclusive

Stagwell Group

Serviceplan and Stagwell Group strike transatlantic media alliance

Member Exclusive

Bombay Sapphire

Bombay Sapphire shifts strategy from art elitism to accessible experiences

Member Exclusive

esports

Why 'genba' is at the heart of Toyota's esports strategy

Member Exclusive

ASA

How brands advertising on the internet can stay on the right side of the ASA

Member Exclusive

Brand strategy

How Axa has evolved its sports marketing playbook

Member Exclusive

nielsen

Inside Nielsen’s rebranding strategy post-MRC scandal

Member Exclusive

sustainability

As consumers become more aware of choices, Hyundai doubles down on sustainability message

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Latest Creative Works

RNIB: Build Skills For Life by GOOD Agency

Overall Rating

5/5 Vote

AllRise: The Planet vs Bolsonaro by 180 Amsterdam

Overall Rating

5/5 Vote

Ruinart: Unconventional Gallery by Makemepulse

Overall Rating

5/5 Vote

Microsoft: BSL billboard

Overall Rating

5/5 Vote

John Lewis: Let Life Happen by Adam & Eve

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2/5 Vote

Visit Singapore: Be Drawn In by TBWA

Overall Rating

4/5 Vote

Saatchi & Saatchi

BT: Hope United by Saatchi & Saatchi

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5/5 Vote

Lego: Get the World Ready for Girls

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5/5 Vote

More Open Mic Opinion & Insights

Open Mic Opinion & Insights

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Siegel+Gale

How to localize your global brand: listen, understand, adapt

Blue Array

Beyond Google and Bing: optimizing for social media

Zone

5 industry experts on why employee experience is good for business

The Good Marketer

Why consumers are expecting more from brands on social media

The Digital Voice

Steven Hawley, MD of Piracy Monitor, talks piracy and brand safety

Anzu

Why it’s important to recognize gaming as a global phenomenon

MG Empower

How can brands embrace and innovate with the contactless revolution?

YouAppi

5 questions you haven't asked your DSP (and need to)

MediaMath

5 things marketers need to thrive in this moment and the next

More Opinion

Opinion

Opinion

Forget science fiction, marketing in outer space will become a reality in 5 years’ time

Opinion

Fashion retailers look to refresh agency partnerships ahead of holiday season

Opinion

Future of Media: Buyers CTV guide, premium video rebundles, big week of billboards

Opinion

Why the Sky Glass TV just makes sense in the streaming age

Opinion

Buyers are under pressure to prove ROI and other B2B fallacies

Opinion

Why are car ads running on an empty creative tank?

Opinion

Redefining what we mean by ‘privacy’ on the ad-funded open web

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The Drum Network

The Drum Network

Podcast: how do agencies prove their purpose to clients?

The Drum Network

How connected packaging provides brands with valuable customer data

The Drum Network

Why marketers should stop marketing

The Drum Network

The packaging trends that satisfy marketer needs and meet changing customer expectations

The Drum Network

China’s KOL economy: Shaping the conversation for western brands

The Drum Network

What social channels are right for your brand?

The Drum Network

How brands can use augmented reality for product packaging

The Drum Network

Thought luxury brands weren’t a good fit for Black Friday? Think again