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The Telegraph's roadmap to 1m paying subscribers and financial sustainability

There is a new mantra being chanted at The Telegraph – “10-1-23” – and it’s the pin code for the media group’s business strategy for the next four and a half ye...

What we can learn from Burger King’s chopsticks blunder

The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new 'Vietnamese-style' Burger in New Zealand....

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News

TV viewability remains to be seen in the digital age

Ad Council partners with Snapchat to expand on bullying prevention campaign with Lens Challenge

Cadbury promotes ‘grown up’ Darkmilk chocolate with 80s stars Jason Donovan and Kim Wilde

Unilever ups ad spend by €300m in 2 years thanks to agency cutbacks

Ancestry.com pulls ad accused of 'whitewashing' slavery

A ‘Pollution Souvenir’ of canned air from Chiang Mai calls attention to smog problem

Leica film featuring Tiananmen Square 'Tank Man' image angers Chinese

Bytedance to launch Spotify-like music streaming app

Amazon will continue to invest in China, as it withdraws e-commerce business

US Army National Guard recruitment shows the frontlines are in our backyards

Donald Glover and Adidas launch shoe collaboration with irreverent mini-episodes

In Depth & Interview

Coca-Cola is piloting a new experience-led approach to integrated marketing

How an immigrant identity shaped the careers of Martin Sorrell and other ad chiefs

Striving for agnostic: why brands, agencies & publishers need to work together

Inside brand-hunting Globe, Universal Music’s spin on a creative consultancy

Aston Martin's CMO is shaking up its marketing plan to open out its driver base

Publicis Sapient’s Nigel Vaz: the consultancies are doing what we did a decade ago

VaynerMedia says transparency and talent will establish its business in Asia Pacific

In the director’s chair: Peter Harton on humour and flushing your ego down the drain

Opinion

Customer data security is a marketing problem, too

What we can learn from Burger King’s chopsticks blunder

Did the ASA leap to the wrong conclusion by banning The Macallan ad?

Stop checking the box on female marketing

The Telegraph's roadmap to 1m paying subscribers and financial sustainability

A rude awakening for voice technology

Activations that prioritize social over ‘IRL’ experiences create purgatory, not pleasure

FMCG giants risk extinction if they ignore the subscription hype

The Drum Network

Why accessibility works for SEO

Are brands making the most of pop-up spaces?

Your approach to purpose branding is all wrong - the rise of movement strategy

Tangent appoints new business director

Don’t let your agency tell you it’s complicated

We Are Boutique to launch TV ad for The Energy Check

Facebook calls for regulation. No really?!

Way To Blue appoints former Netflix employee as its Munich managing director

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