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25 September 2018

For and against: Weight Watchers' rebrand to WW to focus on 'wellness'

Weight Watchers announced this week it would rebrand to WW, ditching its 'diet' image to capitalise on the wellness trend. But is it a savvy refresh or a lightw...

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News

London’s chief digital officer on the transformation of the city

26 September 2018

Dunkin' Donuts unveils new identity to highlight coffee focus

26 September 2018

JD.com shares drop again as media report texts sent by alleged rape victim

26 September 2018

Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

26 September 2018

Bravecto enlightens pet owners about dogs and cats health with Spot-on

26 September 2018

Samsung India showcases the capability of voice to make a difference

26 September 2018

Unilever challenges APAC marketers to show more progressive portrayals of people in ads

26 September 2018

Amazon and Protein World rapped by ASA over 'misleading' health supplement claims

26 September 2018

Home robotics brand Anki unveils its good bot Vector, and all its hellish alternatives

25 September 2018

TV Ad Spend Weekly: Allstate lends a hand for Hurricane Florence relief for NFL Sunday

25 September 2018

Justworks makes human resources a storybook saga with animated subway posters

25 September 2018

In Depth

25% of small UK retailers are not online - inside eBay's plan to change that

26 September 2018

Brat reaches teen and tween audience with smart mix of scripted shows and young talent

25 September 2018

For and against: Weight Watchers' rebrand to WW to focus on 'wellness'

25 September 2018

Google at 20: the thoughts of the media and marketing industry on the tech giant

25 September 2018

LinkedIn’s tips for creating more meaningful thought leadership pieces

25 September 2018

Radio Times' renewed purpose at 95: 'As TV gets more complicated, we make it simpler'

25 September 2018

'Parallel journeys' – why Comcast bid over the odds for Sky

24 September 2018

Management consultancies: 'The smart agencies are trying to work with us'

24 September 2018

Opinion

Lessons for the world beyond interruption

26 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Paul Gubbins: Thoughts from the programmatic coal face...

25 September 2018

Three digital marketing trends dominating marketers' thoughts right now

25 September 2018

AR marketing is happening right now: three ways you can win over Gen Z

25 September 2018

Tiger Woods' comeback drives him back to the top of the sponsorship game

25 September 2018

When we becomes me: Mcgarrybowen’s Angus Macadam on leaving a creative partnership

25 September 2018

What YouTube stars teach us about millennials and long-form content

25 September 2018

More Interviews

Interviews

What's the biggest challenge facing marketers today? Emirates, Tata and Pfizer weigh in

25 September 2018

Facebook global creative director Andrew Keller on why creative ideas need to build communities

25 September 2018

WFA chief Stephan Loerke on brand safety, GDPR and what makes a top marketer today

24 September 2018

Doctor's orders: how Ali Parsa plans to make digital health startup Babylon 'the Google of...

24 September 2018

The Drum Network

How to grow a niche audience using video content: OnTheTools.tv founder reveals his secrets

25 September 2018

Ayima Group acquires digital analytics agency LeapThree

25 September 2018

Insight report reveals Amazon Prime Day 2018 was “the biggest day in retail” to date

25 September 2018

Solving the omnichannel problem with 'Headless CMS'

24 September 2018

'Cookhouse & Pub' from Whitbread : Case Study

21 September 2018

The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology

21 September 2018

Building a business: Agency growth stories

21 September 2018

Why CPA is an outdated measure of paid search

21 September 2018

Video

Latest Creative Works

Agency: JWT Sydney

Agency: Cheil WW India

Agency: Wieden+Kennedy

Agency: Circus Maximus

Agency: Deutsch New York

Agency: Truant London