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As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever

Shell has begun to diversify its media plan in order to reach a car-owning population now dominated by millennials. To move quickly with this maturing audience,...

Ryanair CMO’s ‘boring’ recovery plan hinges on more targeted upselling

Punchy marketing campaigns and eye-catching stunts aren’t the route to recovery for Ryanair, which today suffered a 29% plunge in full-year profits. Instead, ch...

Spotlight

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News

Footballers feature on Lucozade bottles for the first time in World Cup Lionness promo

People on the move including Vogue, Buzzfeed, Ogilvy, Leo Burnett, and more

A break-up breaks up the world in Lacoste ‘Crocodile Inside’ campaign

Mastercard ups women's football spend with Arsenal Women sponsorship

Supreme Italia opens second store in Shanghai to sell counterfeit Supreme products

Unilever commits to gender parity at managerial level by 2020

WHSmith names Carl Cowling as group CEO

Hawaiian Airlines campaign showcases unique culture and service

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

Genesis urges New Zealanders to reimagine energy in brand campaign

VMLY&R Asia partners with Ada on creative data offering

In Depth & Interview

Connected TV: time to reimagine ad breaks and new creative formats

As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever

Ryanair CMO’s ‘boring’ recovery plan hinges on more targeted upselling

Should the Jeremy Kyle reality TV probe worry sponsors?

10 questions with...Kerrie Finch, founding partner of FutureFactor

How the BBC uses programmatic ads to distribute branded content

Editor's choice: The Drum Digital Advertising Awards APAC 2019 open for entries

Kraft Heinz: is a new CMO really what the business needs to turn around its fortunes?

Opinion

If marketing was a company, it'd be one of the most dysfunctional companies out there

Don’t let location data quality become an ad fraud–sized crisis

How the ad industry can help Extinction Rebellion avert environmental apocalypse

No more empty rainbow gestures: brands need to drive real change for LGBT+ equality

A year in the life: Building trust so marketers can ‘embrace the chaos’

How Open Democracy finds funding to investigate dark money in politics

'Big ideas are borderless’: some favourites from The Roses Awards 2019

IAB Rising Stars: Carat’s Cristina Viscasillas on excelling in the new while loving Excel

The Drum Network

How PR professionals need to prepare for the human revolution

Gareth Bale’s Rowbots takes New Stance as creative agency

A deep exploration into building buying personas

Sustainably yours: the need for brands to stay true to their green credentials

M&C Saatchi Performance name Andrew Platt as managing partner

'We’re structured for creativity' - Consultancy firm Firehaus launches to offer brands a new...

New My Carer skill on Alexa launched to help people living with dementia

Jacksons Fencing signs a three-year deal with Sagittarius

Video

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