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15 November 2019

The Digerati discussions: What will the role of the marketer evolve to become?

In recent years there has been increased discussion about the role of the marketer and how it will evolve in the wake of the fourth industrial revolution. The e...

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News

McDonald's Christmas tale of a little girl and Archie the Reindeer

16 November 2019

Google bolsters marketing leadership with hire of former Calvin Klein CMO

15 November 2019

How to become a better negotiator with procurement

15 November 2019

‘Small, independent agencies are mighty’: One/35 Agency’s Shante Bacon on the power of the...

15 November 2019

Bacardi prizes stable teams and diversity from agency partners

15 November 2019

Tesco touts value this Christmas as it takes delivery driver on magical mystery tour

15 November 2019

Have a very creative Christmas: The Drum's holiday campaign coverage (part 2)

15 November 2019

BBC Creative brings 2019 general election to life in BBC coverage launch

15 November 2019

A week in Christmas ads: big retailers lose out as Wallace & Gromit gives Joules a boost

15 November 2019

Christian Juhl instates new GroupM leadership team

15 November 2019

BT retains Champions League rights in £1.2bn deal as it’s put at centre of election debate

15 November 2019

In Depth & Interview

10 questions with... Jo Jackson, chief creative officer at Made.com

15 November 2019

Leadership Lessons with Brian Whipple, global chief executive of Accenture Interactive

14 November 2019

Why Nike and Adidas are launching products on sneaker resale site StockX

14 November 2019

'We can be the force for good': inside Diageo’s fight to stop gender stereotyping in ads

14 November 2019

By blurring the line between influencer and model, Hollister optimizes its marketing costs

12 November 2019

Ikea’s digital chief on how its revamped app will supercharge online sales

12 November 2019

The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on...

12 November 2019

With ‘bad behavior’ in the past, Comscore focused on winning cross-platform measurement

12 November 2019

Opinion

Alison Phillips: Why I dedicated an issue of The Mirror to highlighting the climate crisis

15 November 2019

Why do agencies find it so difficult to develop and tell their own stories?

15 November 2019

News Over Audio seals its place in millions of cars as it strives to reimagine reporting

14 November 2019

Singles' Day is over but AI will help keep brand momentum

14 November 2019

How we can shape the future of talent

14 November 2019

What the meteoric rise of Singles' Day tells us about the Chinese consumer mindset

13 November 2019

Why assumption is the mother of all advertising stereotyping

12 November 2019

How marketing technology has made China accessible to global advertisers

12 November 2019

More Award-winning Case Studies

Award-winning Case Studies

How Yoti put global 'digital identity' issues at the heart of its social purpose

15 November 2019

Inside ITV’s Project 84 which put male suicide on the UK’s political agenda

15 November 2019

How Led by Donkeys created the biggest Crowdfunder political campaign in UK history

15 November 2019

How Huawei and FCB Inferno’s StorySign is helping deaf children learn to read

15 November 2019

This Infolock campaign shows what can happen to your 'private' data in the wrong hands

14 November 2019

Why Embraer chose to style itself as an 'attacking shark' to win over global airlines

13 November 2019

How Devon County Council and AB made young people ‘Proud to Care’

12 November 2019

How Hectare Agritech and Octopus Group scored with ‘Tinder for Cows’ app Tudder

12 November 2019

The Drum Network

A closer look at attribution and how much marketing is really worth

15 November 2019

Brass wins Liverpool Hope University account to increase enrolment

15 November 2019

Stein IAS sweep the board at The Drum Agency Business Awards US 2019.

15 November 2019

Top 10 ways to combat cart abandonment

14 November 2019

Jewellery retailer Pandora appoints Fifty-five as its data consultancy

14 November 2019

Cubo confuse Yeo Valley consumers with new flavours and comical radio ads

14 November 2019

Chinese tech companies are leading the new global innovation revolution

14 November 2019

A guide for writing stellar category content

14 November 2019

Video

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