The Drum | Marketing, advertising, design and digital news

Skip to content

Sir Martin Sorrell's MediaMonks raid shows he's learned lesson from former employer, says ex-WPP...

Earlier this week Sir Martin Sorrell snapped up digital production group Media Monks, an independent Dutch outfit with offices in 11 countries, against competit...

News

Ads We Like: BMW China celebrates reliable everyday heroes in emotional online film

Football fever afflicts TFL with Gareth Southgate tube station rebrand

Publicis Media brings in IPG's Kate Bower to lead UK Strategic Studio practice

Unilever backs blockchain pilot platform in Singapore

Uber COO under fire over racially insensitive remarks

Virgin Group's Lisa Thomas & AMV BBDO's Dame Cilla Snowball to share new business experience...

ITV criticised for inundating World Cup viewers with betting ads – including children

Wanda CEO Hengming Yang says 2018 World Cup a "game-changer" for football in China

China's online video views nears two hours in 2020, as global views hit one hour

Amobee wins bankruptcy auction to take control of Videology assets

D&AD addresses ‘disparaging comments’ levelled at New Blood design student

In Depth

Could Southeast Asia’s publishers forge the most meaningful coalition?

How Asian publishers are supporting quality journalism - the last bastion

How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

How JWT silenced World Cup chatter with the broken bodies of domestic violence victims

NowThis content head Exarhos on flagship series Mane and crossover potential with linear TV

Why media agencies want to build their own tech stacks

The Players’ Tribune on its viral formula and critics: ‘we’re not here to polish reputations’

Top marketers say data fuels brand safety, transparent media but there are challenges in knowledge

Opinion

Artful intelligence: how to master data and human empathy

Did Toys “R” Us deserve its fate?

Why event TV is still a ratings winner

Think B2B marketing is less interesting than consumer projects? That's bullshit

How marketers became infatuated by wishful thinking

Meme culture has stepped up a gear this World Cup, but brands should still tread with caution

BBC claims it has 'created a new editorial resource’ as cache of 11,000 stories is unearthed

The next frontier for tech giants: unleashing sports broadcasting potential

More Interviews

Interviews

The culture of male entitlement & The President's Club: SheSays Says episode 2

Sir Martin Sorrell's MediaMonks raid shows he's learned lesson from former employer, says ex-WPP...

HSBC top marketer on why airports are underestimated as it launches biggest campaign to date

Everyone needs to play a bigger role in defining best practice for digital trading says IAS...

The Drum Network

Five tips to ramp up your Facebook video advertising

Total football can inspire content marketing in the omni-channel era

Why Adaptive Persuasion is the future of customer experience

Why Generation Z understand the world of social media far better than any other group

Why retailers can no longer ignore Progressive Web Apps (PWAs) as they start to revolutionise...

RedPill Influencer Marketing Barometer: Software Special

Adyoulike partners with Signal for improved Native Video creative offering

Survey reveals ‘product thinking’ as the key to digital effectiveness

Video

Latest Creative Works