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Modern Marketing

New to NFTs? Here’s what you need to know

Modern Marketing

Marketing in the Matrix: what does the Metaverse sound like?

Modern Marketing

The Drum launches research-based process to find the world’s best agencies

Enter the metaverse, the future of in-game advertising

By Adrian Watkins, Opinion

Creativity in the metaverse: is distributed innovation possible?

By Nick Rosier, 2Heads The Drum Network

Stop waiting for a fully-realized metaverse – it’s time for action

By Matt Dyke, AnalogFolk The Drum Network

How gaming created the language of the metaverse

By Chris Sutcliffe, The Drum Metaverse

Deep Dive podcast: marketing and the metaverse

By Chris Sutcliffe, The Drum The Drum Network

New to NFTs? Here’s what you need to know

By Webb Wright, The Drum Metaverse

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Opinion

Enter the metaverse, the future of in-game advertising

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creative works

TikTok trainspotter Francis Bourgeois stars in The North Face and Gucci ad

S4 Capital

Sir Martin Sorrell launches venture capital firm with former WPP exec amid martech ‘boom...

creative works

Julie Walters and other famous faces dispel Blue Monday myth in Samaritans ad

sustainability

Unilever and Coke among high-polluting brands calling for pact on plastic pollution

The Drum Awards

The Drum launches research-based process to find the world’s best agencies

Creative Works

Ad of the Day: eerie stop-motion animated film The House comes to Netflix

Metaverse

How gaming created the language of the metaverse

GSK

Unilever is put on the back foot by £50bn GSK health division bid

takeover talks

Brazil’s CI&T swoops for Somo in £49m transatlantic takeover

Opinion

Marketing in the Matrix: what does the Metaverse sound like?

Metaverse

New to NFTs? Here’s what you need to know

Future of Media

Samsung signs deal with One Esports to create dedicated app for its devices

wimbledon

Wimbledon secures Vodafone as official connectivity partner

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Awards Case Studies

Best of 2021

5 of the best innovations that won in 2021, including Riot Games and Posterscope

Best of 2021

5 of the best finance campaigns of the year that won in 2021, featuring Trygg-Hansa and Na...

Best of 2021

5 of the best not-for-profit campaigns to win in 2021, featuring Children in Need and Malaria...

Best of 2021

5 of the best healthcare campaigns that won in 2021, featuring Canesten and Floradix

Best of 2021

5 of the best sports campaigns that won in 2021, including Ajax and AB InBev

Promoted

5 predictions to help marketers switch on to TV in 2022

Malaria No more UK

Draw the Line Against Malaria: how Dentsu supported a generation who will end the disease

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Member Exclusives

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vevo

Vevo turns up the volume on connected TV, expands potential reach for advertisers

Member Exclusive

ecommerce

‘We’ve embraced the experimental approach’: inside Kmart’s plans for in-store expe...

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COVID-19

Industry festivals say they’re ready for Omicron, but agencies are wary

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gen z

Gen Z is the most fickle generation ever, per new Pinterest research

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Latest Creative Works

in partnership with Adobe

Netflix: TheHouse by Nexus Studios

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3/5 Vote

Nike: World Off. Game On by Nike

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3/5 Vote

McDonald's: The Golden Number by NORD DDB

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4/5 Vote

Who Calls a Cat Wayne? by 20Something

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4/5 Vote

Beavertown Brewery

Beavertown Brewery: Lazy Crush by Beavertown Brewery

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3/5 Vote

Veganuary: Cut Your Carbon Big-Footprint by Kilogramme

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3/5 Vote

Saatchi & Saatchi

Oreo: The Batman by Saatchi & Saatchi

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4/5 Vote

Meatless Farm: Change The World by Neew

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4/5 Vote

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Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Smart

Media buying: Why sports events are a perfect opportunity to engage with your audience

LoopMe

Why mastering smart machines could unlock the next programmatic evolution

Yotpo

Top 5 ways to engage customers with SMS marketing in 2022

Ibexa

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Depositphotos

The metaverse, psychedelic art, and Y2K aesthetics: experts highlight 2022 creative trends

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The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

The Drum Network

Creativity in the metaverse: is distributed innovation possible?

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Opinion

Opinion

Enter the metaverse, the future of in-game advertising

Opinion

4 tips on how to own the room and be a better leader

Opinion

Marketing in the Matrix: what does the Metaverse sound like?

Opinion

The metaverse is ready, but are businesses, consumers and you?

Opinion

The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao

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Gen Z demands absurdity from their ads

Opinion

In 2022, should B2B content marketers focus more on advertising?