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23 January 2020

Winter Love Island could make or break ITV's commercial powerhouse

A few weeks into the first winter edition of ITV2's most successful show, The Drum explores the early viewing figures for Love Island and what the extension mea...

22 January 2020

Fake it 'till you make it: meet Floresta, The Drum's first virtual influencer

These days, influence is big business. Platforms such as Instagram, TikTok, YouTube and Twitch have enabled social media stars across the planet to grow vast fa...

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News

Ampersand introduces ad buying platform to 'protect and grow' TV

23 January 2020

Pinterest, Spotify, Birds Eye, Infectious Media: top tips for entering The Drum Awards

23 January 2020

Free whitepaper: Anatomy of work: a look at how employees really spend their time at work

23 January 2020

In search of its 2040 customer, Steinway turns to influencers and WeChat

23 January 2020

Creative Director’s Choice: We Are Social’s Khlauss Feldhaus on Apple’s Chinese New Year spot

23 January 2020

Business on the move including Green & Black's, SSE, Pernod Ricard and Burberry

23 January 2020

Evolving a business through 2020: tips from Birds Eye, Audible, Eurotunnel, Freeview and Cazoo

23 January 2020

Why marketers must look beyond cookies and rethink data in the 2020s

23 January 2020

DrumCast: How to streamline work amidst constant emails, message notifications, unexpected...

23 January 2020

UK online retail spend to jump 30.4% to £75bn by 2024

23 January 2020

Hallmark’s Crown Media CEO Bill Abbott exits following same-sex ad controversy

23 January 2020

In Depth & Interview

GoJek and The Trade Desk’s online-offline launch hopes to create a ‘rising tide to lift all...

24 January 2020

YouTube’s UK boss: ‘Brand safety is no longer top of the list for advertisers’

23 January 2020

Winter Love Island could make or break ITV's commercial powerhouse

23 January 2020

BT Sport on welcoming WWE to a new home after 30 years at Sky

22 January 2020

Anatomy of an Ad: the story behind Greenpeace's harrowing tale of turtle extinction

22 January 2020

Marc Pritchard evaluates the next 10 years of the P&G brand

21 January 2020

'Credibility is not automatic': Diageo's Syl Saller on the precarious future of CMOs

21 January 2020

Inside Platform A – Adidas' startup accelerator

20 January 2020

Opinion

Chinese New Year ads: Emotions pull in audiences but education is key to being remembered

24 January 2020

Can these Nobel Prize winners build a media platform to inform the masses?

23 January 2020

Laura Jordan Bambach: Heart, hustle and Hajimemashou can save the world

23 January 2020

Is advertising's very strange future real?

22 January 2020

Should marketers jump on board the year of the rat?

22 January 2020

Nike stays true to its value while paying homage to Chinese tradition

22 January 2020

Why retail needs to stop trying to create culture: dragons versus steak bakes

21 January 2020

Your company is ‘harder to get into than Harvard’? So is Walmart

21 January 2020

More Awards Case Studies

Awards Case Studies

Inside the making of Hooha, the world’s first smart tampon machine

17 January 2020

How tech giant ABB changed its perception in the global food & drink industry

17 January 2020

Inside the Finnish retailer bringing real personalisation to bricks-and-mortar stores

14 January 2020

How Birds Eye’s B2C team revived the brand’s fortunes by picking the right battles

13 January 2020

Inside Perpetual Guardian's gamechanging campaign to promote the four-day work week

07 January 2020

Why Michelin and Ketchum promoted tire safety by creating limited edition Vans

07 January 2020

Why Shuttershock parodied the Fyre Festival promo video to showcase the benefits of stock footage

07 January 2020

How Waste Creative and Supercell took Brawl Stars global overnight

06 January 2020

The Drum Network

Trin Basra joins Freeman EMEA agency services team as executive creative director

23 January 2020

Radical reform – the new model for customer contact

23 January 2020

David Balfour appointed vice chairman at Tribe Global

23 January 2020

Five digital marketing shifts edging us closer to the heart of the business

23 January 2020

Travel supplement: Creative Works

22 January 2020

Is fast fashion slowing the retail market down?

22 January 2020

Seven digital marketing trends to look out for in 2020

22 January 2020

Travel supplement: A journey of a thousand miles starts with a single step

21 January 2020

Video

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