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The Drum Awards Festival
WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale
At the final show of The Drum Awards Festival 2023, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year, In-house Team of the Year and Independent Agency of the Year.
Thomas O'Neill
Managing editor, The Drum
Elderly man with headphones
The Drum Awards Festival
Editors’ Picks: The top 20 campaigns from The Drum Awards 2023
Russell Ashdown at Love
Opinion
What does a spatial creative director actually do? Let Russell Ashdown explain
LFC
Football
Why Carlsberg literally inked a 10-year contract extension with Liverpool FC
Frito Lays - 01
Christmas
Ad of the Day: Army of cookies take down Santa in nightmarish Frito-Lay spot
Calm's outdoor photography exhibition
The Drum Awards Festival
All of the winners from The Drum Awards for PR 2023
Predictions 2024

Javits Center
AI

Experts highlight safety, regulation and a need for urgency at AI Summit New York
Social Publi study image
influencers

Marketers & influencers optimistic about AI’s impact on advertising, new study suggests
Instagram login
financial results

Tech client caution has held agencies back this year. When might ad spend return?
Woman recording a podcast
IPA Bellwether

Podcasting spend is down. What will it take for CMOs to take the channel seriously?

Most popular right now

Bodyform 'Vaginas uncensored' outdoor ad
The Drum Awards Festival
Results revealed at The Drum Awards for Content 2023
tk
creative works
Best Ads of the Week: Netflix’s Squid Game promo & Bud Light’s fun with football
Iceland
iceland
Creatives behind the unofficial Iceland Christmas ad share their story
Santa Claus
Christmas
Christmas 2023: watch all of the latest ads

From our columnists

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Why the fake outrage about 'faux' out of home ads? Brands are adapting to an online world. PR stunts and ads are created with digital amplification in mind rather than the IRL impact.
Kirsty Hathaway
Be more strategic and creative in the environmental call to arms. For quality over quantity. Creativity over chaos. Innovation over irritation. In order for people to feel invested in the process.
Ashley Pollak
To change the trajectory of the climate crisis, we must all change. But at the heart of this change are a series of conflicts – between competing opinions, motivations and actions. Can we push through them?
Gonzalo Brujó

Latest creative work

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Heinz
Heinz ‘Tattoo Bottle’ by Rethink
call of duty campaign
Call of Duty ‘The Drop’ by Mutiny
Castore billboard
Castore ’Better Never Stops’ by FCB
UEFA
Expedia ‘Nothing Beats Being There’ by Anomaly
Awards Case Studies

Agency Business Case Studies

How Treacle used Beige to build a bigger agency brand
Agency Business Case Studies

HROC talks about 44 years of retaining clients
Agency Business Case Studies

How Cyber-Duck's new business strategy paid the bills

Agency Business Case Studies

Spiro on how its thought leadership strategy made its voice heard

Subscriber-only

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Russell Ashdown at Love
Opinion
What does a spatial creative director actually do? Let Russell Ashdown explain
Gut and Globant's executive teams, standing in front of a black background wearing black T shirts
Mergers and acquisitions
Gut founder on sale to Globant: “I’m nervous and uncomfortable. It’s great!”
A supermarket aisle
Retail media
UK indie media network SMG hopes retail media boom can fuel US growth
A smartphone showing ChatGPT on the browser
How do you solve a problem like...
Clients want to know about agency AI capabilities. How can you stand out?
The Drum Awards for Digital Advertising 2023
The Drum Awards for Digital Advertising 2023
The best of the best from technology and media in advertising. Gain insights into best practice from the likes of Argos, Economist, Mccann and Rethink AI Ketchup.
Featured video

Partner content

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predictive budget allocation examples on mobile
Open Mic
How predictive budget allocation can help marketers save time and drive results in 2024
Qatar Airways is leveraging new and emerging technologies with a customer focused immersive and interactive virtual experience
Promoted
How Qatar Airways is innovating with emerging tech to reach new heights in travel marketing
women holding phone and scrolling
Promoted
Reducing friction to build connections: 7 CX trends to prepare for in 2024
Alight Media OOH Billboard
Promoted
Why more brands should be having serious fun with OOH creative

Marketing

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SAP: “Office Cat”
SAP
SAP gives AI hype a reality check in new video spot
The new ad, created by BBDO, seeks to refocus attention away from the flashiness of AI and towards the technology's practical business applications.
Webb Wright
Reporter, The Drum
Elderly man with headphones
The Drum Awards Festival
Editors’ Picks: The top 20 campaigns from The Drum Awards 2023
Change the Ref
The Drum Awards Festival
WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale
Calm's outdoor photography exhibition
The Drum Awards Festival
All of the winners from The Drum Awards for PR 2023
women holding phone and scrolling
Promoted
Reducing friction to build connections: 7 CX trends to prepare for in 2024
Maybelline
Opinion
Why the fake outrage about ‘faux’ out-of-home ads?

Agencies

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Russell Ashdown at Love
Opinion
What does a spatial creative director actually do? Let Russell Ashdown explain
As part of our series demystifying industry job roles, Russell Ashdown of design agency Love explains what a spatial creative director does.
Russell Ashdown
Spatial creative director, Love
Photograph of Clifton suspension bridge
The Drum Recommends
Looking for an agency in Bristol? Here are 10 recommended by marketers
The team at Rocketmill enjoying their summer party
The Drum Awards Festival
Revealed: The Drum Awards for Agency Business winners 2023
Agency Business Case Studies
How Treacle used Beige to build a bigger agency brand
Agency Business Case Studies
HROC talks about 44 years of retaining clients
Agency Business Case Studies
How Cyber-Duck's new business strategy paid the bills

Creativity

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Aquaman Roblox cartoon
Entertainment marketing: movies, TV, music and gaming
Warner Bros promotes Aquaman and the Lost Kingdom with new immersive Roblox experience
The entertainment giant teamed up with developer studio The Gang to create a one-of-a-kind underwater simulation.
Kendra Barnett
Senior Reporter, The Drum
Frito Lays - 01
Christmas
Ad of the Day: Army of cookies take down Santa in nightmarish Frito-Lay spot
Santa Claus
Christmas
Christmas 2023: watch all of the latest ads
rashida jones
mitsubishi
Rashida Jones calmly conquers snowy roads as Mitsubishi North America’s first ambassador
LFC
Football
Why Carlsberg literally inked a 10-year contract extension with Liverpool FC
PR Case Studies
Crisis at San Francisco Pride: How Bospar kept the event on the rails despite setbacks

Media

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cash app's new magazine
Cash App
Cash App introduces ‘Bread’ zine to boost consumers’ financial literacy
Out of Home Case Studies
How programmatic DOOH poured success into Tiger Beer's global campaign
Out of Home Case Studies
Maybelline on launching its falsies to the world
Out of Home Case Studies
GSA created buzz around Google's geospatial software, here's how
Out of Home Case Studies
How Rethink took Ikea window shopping to new heights
Out of Home Case Studies
Harry's on how seeing the big picture delivered big sales
Out of Home Case Studies
How Kinetic & PHD drove Barbie & Ken to movie success
Out of Home Case Studies
How Posterscope and EE got late night commuters home safely

The Drum TV

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Award Winning Stories

Reckitt's Hamzah Sarwar explores the innovation behind winning an award for community engagement

Award Winning Stories

VMLY&R Commerce's Marco Bezerra on recent Lucky Charms' Drum Awards success

Award Winning Stories

Shelter's Helen Jones on their Drum Awards triumph for impactful Social Purpose campaigns

Award Winning Stories

Winning metaverse strategy for Wimbledon explained by Max Proctor of Doppelgänger

Sustainability

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Howard
Opinion
Activists need to be more like Howard Gossage and less like Just Stop Oil
Etihad flight in the air
Advertising Standards Authority
Air France, Lufthansa and Etihad ads banned over sustainability claims
A range of Ocean Bottle products
Sustainable transformation
How Ocean Bottle uses corporate partnerships to grow without greenwashing
Utopia Bureau creative directors sat on a couch
Environmental campaigns
Why these creatives are teaming up with comedians to spur Brits into climate action
greenpeace 'dove' campaign
greenpeace
Greenpeace rebrands Dove’s ‘Real Beauty’ as ‘Real Harm’ as it exposes plastic pollution
Cop 28
Opinion
The 4 biggest barriers facing sustainable adtech ahead of COP 28
Plastic bottles in a recyling bin
recycling
Consumers keen to play their part by recycling but ASA research says efforts are misguided
Olivia Coleman smiles at the camera
sustainability
Satirical ad sees Olivia Colman thank public for inadvertently investing in fossil fuels

Tech

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SAP: “Office Cat”
SAP
SAP gives AI hype a reality check in new video spot
predictive budget allocation examples on mobile
Open Mic
How predictive budget allocation can help marketers save time and drive results in 2024
Qatar Airways is leveraging new and emerging technologies with a customer focused immersive and interactive virtual experience
Promoted
How Qatar Airways is innovating with emerging tech to reach new heights in travel marketing
Javits Center
AI
Experts highlight safety, regulation and a need for urgency at AI Summit New York
Digital Advertising Case Studies
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
Digital Advertising Case Studies
How KitKat said more with fewer words in digital
Digital Advertising Case Studies
How Vim Black, a fake product, made a real impact in households
Digital Advertising Case Studies
Pop-Tarts tapped into the zillow surfing craze with its edible listing, here's why

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

LiveRamp
Retail media: The hypes, facts and realities
Tagger by Sprout Social
How B2B brands can leverage influencers: Campaign ideas based on specific marketing goals
IAB UK
Cutting carbon emissions: What are the best ideas that companies have come up with so far?
InMobi
Marketing and sports: How to elevate your advertising strategy during sporting events
Remerge
How to boost retention rates in 2024 with mobile retargeting
Broadsign
Why DOOH is a smart play for the sportsbook advertiser’s 2024 gameplan
Depositphotos
UX and UI: How to enhance interfaces and user experience with microinteractions
Marigold
Here's the top reason loyalty programs fail for brands - and 3 ways to fix it

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A printing press, in action
The Drum Network
Why print journal advertising is still essential to omnichannel healthcare marketing
Say it with us: print is not dead! Especially not in healthcare marketing, writes Space & Time’s Tom Gillan – where it plays an important role in events-led strategies.
Tom Gillan
Media Executive, Space & Time
An eye lit up in the darkness
The Drum Network
Digital campaign effectiveness is all about capturing (and holding) attention
The mechanical workings of a watch
The Drum Network
Stop feeding the broken B2B machine: How to make insights matter again
A house of cards
The Drum Network
My ad diary: Are impressions meaningless?
A stylishly dressed Muslim woman in front of a sports car
The Drum Network
Festive fashion for Muslim women: Celebrating in style and modesty
Some street lights that look like a robotic face
The Drum Network
Can AI ever master media planning?
A clutch of balloons, with smiley faces on them
The Drum Network
Likeability is the popularity contest B2B brands can’t afford to lose
A hand holding a bank card, making a contactless payment
The Drum Network
Retail media: Can a sharing approach to data benefit retailers, brands, and customers?
An ancient Greek statue of a winged god
The Drum Network
The brand odyssey: What ancient Greek wisdom teaches us about ‘masterbrands’