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15 November 2018

Marc Lewis' Christmas ad rankings: John Lewis, Elton John and a piano have displaced Brexit

The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Ch...

Spotlight

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News

EY acquires Adelphi Digital in Singapore and Australia to boost digital capabilities

16 November 2018

Alipay wins bid to provide QR code payment option at Hong Kong's MTR stations

16 November 2018

Pete Cashmore to leave Mashable at end of year

16 November 2018

Burger King makes other brands pay for your Whopper in Black Friday banner campaign

15 November 2018

Foot Locker features celebrity sneakerheads in ‘Week of Greatness’ shoe campaign

15 November 2018

Creative Director's Choice: Oberland's Dhruv Nanda on Naadam's goat porn OOH effort

15 November 2018

New York Times article forces Facebook’s comms team to fight back

15 November 2018

55% of UK publishers run their own trade desks, but European rivals are ahead of the game

15 November 2018

Ad Association seeks Brexit answers: 'The time for a sensible way forward is upon us'

15 November 2018

IAB Tech Lab launches OpenRTB 3.0 and accompanying specs

15 November 2018

The CMO Challenge: Lessons from L'Oréal

15 November 2018

In Depth

Inside The Correspondent’s $2.5m crowdfunding drive to be the ‘antidote to breaking news’

14 November 2018

The mechanisms behind the 3% Conference’s macro-revelations and micro-revolutions

13 November 2018

In defence of advertising: Why is the sector given such a raw deal when it can do so much good?

13 November 2018

SodaStream is on a mission to drive change, not just make sales

13 November 2018

FT's hunt for interactive audio and voice 'sweet spot' begins with Hidden Cities: Berlin

13 November 2018

Advertising Down Under: lessons from Karmarama’s creative exchange with The Monkeys

12 November 2018

Reddit’s co-founder wants to disrupt the alcohol industry – without bursting the D2C bubble

12 November 2018

Iceland's back-up marketing plan after Christmas campaign was banned

12 November 2018

Opinion

Nobody Settles for Average

15 November 2018

Want a better client relationship? Be more demanding on cultural fit

15 November 2018

Marc Lewis' Christmas ad rankings: John Lewis, Elton John and a piano have displaced Brexit

15 November 2018

How ex-ad boss Tracy De Groose will rebrand the unjustly 'beaten-up' newspaper industry

15 November 2018

Why the digital sector went back to school for the day

15 November 2018

Kevin Chesters: Let’s get back to having big conversations

15 November 2018

Brands have a duty to care for consumers' financial and mental wellbeing this Black Friday

14 November 2018

American shoppers have yet to embrace Single’s Day

14 November 2018

More Interviews

Interviews

The Biz Dev 100: Trevor Armel, business development manager, McCann Enterprise

15 November 2018

Q&A: what's it like handling PR for Julian Assange?

15 November 2018

The Biz Dev 100: Caroline Sparks, managing partner, Dare

15 November 2018

The Biz Dev 100: Fran Brook, new business lead, MullenLowe London

15 November 2018

The Drum Network

There is life outside of London for the UK’s tech economy - but we also need to get out of...

15 November 2018

Isobar launches in Sri Lanka

15 November 2018

The YouTubification of Facebook

15 November 2018

The impact of voice search on local SEO

15 November 2018

The law of diminishing returns: has the John Lewis Christmas advert had its day?

15 November 2018

Content and partnerships are the secrets of digital success in 2019

15 November 2018

Kanye stand the heat? How Burger King UK went viral with just three words

14 November 2018

Problem solving: how to target and understand your customer

14 November 2018

Video

Latest Creative Works

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