The Drum | Marketing, advertising, design and digital news

Skip to content

Teens run the newsroom as The Daily Mirror returns to its campaigning roots

The Daily Mirror has invited teens into its newsroom in an editorial play that has also piqued the interests of advertisers. Alison Phillips, editor of The Dail...

What the 'evil genius' Brexit Party logo can teach Change UK about branding

‘My milkshake brings no joy to Farage’ was a rather lovely tweet in response the Brexit Party’s leader being liberally doused in a big cup of Five Guys’ salted...

Spotlight

The Drum Arms Hub / Tomorrow Is Too Late / Predictions 2019 / Brands In Motion / WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / People On The Move / Advertising Week / B2B / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Los Angeles aims to curb gun violence with ‘Louder Than Guns’ OOH campaign

Condé Nast looks to coalesce ad agency as it vies for ‘unexpected’ businesses

Ads We Like: World’s smallest McDonald’s buzzes with bees

US Creative Work of the Week: World of Hyatt members hike with wolves and fly through the air

Dentsu Aegis Network integrates Flock Linked into Isobar Mexico

Roku introduces OTT audience tool 'to reflect the dramatic shift to streaming'

TfL introduces WiFi tracking to improve ads

Billie Eilish and Ava Max help call attention to mental health issues in Ad Council campaign

Growth through focusing on the customers that matter

Deliveroo erects 'Great Wall of Chinese' in Liverpool with recycled boxes

US Creative Works: featuring Chandelier, Interesting Development, North and more

In Depth & Interview

From sneaker blog to Prada retailer: how Highsnobiety is courting brands with curated e-commerce

Teens run the newsroom as The Daily Mirror returns to its campaigning roots

Ethical data use: make sure the juice is worth the squeeze

Keeping your creative intellectual property safe after the pitch

Inside Outfront Media’s $1bn plan to digitize NYC transit ad space

How quintessentially British brand Fortnum & Mason plans to crack China

Connected TV: time to reimagine ad breaks and new creative formats

As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever

Opinion

What marketers need to learn about the art of sacrifice

Jamie's Italian collapse shows brands must build for the future, not just the now

What the 'evil genius' Brexit Party logo can teach Change UK about branding

It’s time agencies made hard skills training meaningful

If marketing was a company, it'd be one of the most dysfunctional companies out there

Don’t let location data quality become an ad fraud–sized crisis

How the ad industry can help Extinction Rebellion avert environmental apocalypse

No more empty rainbow gestures: brands need to drive real change for LGBT+ equality

The Drum Network

Brands tell Chinese mothers’ stories

E-commerce E-A-T: Meeting Google’s criteria for expertise, authority and trust

Can the new tranche of Chinese tech brands take the UK by storm?

Stream Wars: can Netflix survive the Disney juggernaut?

Code ComputerLove CEO Tony Fogget joins InnovateHer board

Communicator adds new associate creative director

How PR professionals need to prepare for the human revolution

Gareth Bale’s Rowbots takes New Stance as creative agency

Video

Latest Creative Works

Agency: NORD DDB

Agency: The Ad Council

Agency: M&C Saatchi Sport & Entertainment

Agency: Copacino+Fujikado

Agency: Zulu Alpha Kilo

Agency: AlmapBBDO

Agency: J Walter Thompson Brazil