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18 December 2018

'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 Christmas ads

Christmas ads are a key staple of the festive season. For 2018's offering, The Drum spoke to the industry to share their favourite festive advertising campaigns...

Spotlight

Brands In Motion / WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / People On The Move / Advertising Week / B2B / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad

18 December 2018

The Alzheimer’s Society challenges stigma with Christmas poem penned by dementia patients

18 December 2018

People on the move including ITV, Ikea, Grey London, Audi, and more

18 December 2018

Betway personifies the notion of 'having a hunch' with charismatic, sports-mad mascot

18 December 2018

Twitter to DM FA Cup highlight packages to international fans

18 December 2018

Stein IAS on pre-modern marketing and the legend of Madison Avenue

18 December 2018

Localised content is as important as price when choosing a streaming service in India

18 December 2018

Kenneth Parks shifts to Hero Digital from Dentsu Aegis Network

17 December 2018

Live action mashes up with anime in Crunchyroll campaign

17 December 2018

Blippar appoints administrators after failing to reach funding deal

17 December 2018

Stef Calcraft steps down as Dentsu Aegis UK chief, Nick Waters to succeed

17 December 2018

In Depth

Inside P&G’s acquisition of Walker & Co – a deal of diversity for both parties

18 December 2018

After hitting 500m users, TikTok plots its monetisation stategy

18 December 2018

'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 Christmas ads

18 December 2018

Be very aware when marketing to generation alpha

17 December 2018

Global brands, local cultures: Brands in Motion 2018 food and beverages report

17 December 2018

I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin,...

14 December 2018

The science behind a cracking Christmas campaign revealed

14 December 2018

Salesforce report: ‘We’re not competing against competitors; we’re competing against our past’

13 December 2018

Opinion

Debunking the tech tax and other programmatic myths

18 December 2018

Why (some) in-house agencies fail

18 December 2018

Data, delivery and distinctiveness: three ways to drive creativity across content marketing

18 December 2018

@KFC, @Tide and @Nike: the brands that won Twitter in 2018, according to Twitter

17 December 2018

In-app bidding will drive programmatic evolution in 2019

17 December 2018

Five questions Amazon must answer to get a larger share of advertising budgets in 2019

17 December 2018

Twitter teasers, horse testicles: what marketers can learn from Red Dead Redemption 2

14 December 2018

Publishers, brands and agencies are not doing enough to combat ad fraud

14 December 2018

More Interviews

Interviews

How Manchester United uses video content to grow Indian fanbase

14 December 2018

New GroupM North America CEO downplays industry consolidation

13 December 2018

Unsung Heroes - the artist relations exec: Maxwell Zotz, Music Audience Exchange

12 December 2018

What it takes to grow an entertainment brand in South East Asia

11 December 2018

The Drum Network

AdVent: Advertising agency professionals share their festive gripes

18 December 2018

Examining the 4 types of big data analytics

18 December 2018

The internet of opportunities: creating customer experience of the future

18 December 2018

Former Brainlabs head of programmatic and social joins PHD Manchester

17 December 2018

Controversial advertising: marketing ploy or lack of awareness?

17 December 2018

Burger King UK's Kanye West tweet becomes the most ‘liked’ branded tweet of all-time

17 December 2018

Tipi Group appoints new chief growth officer

17 December 2018

How to achieve a successful marketing campaign using native ad content

14 December 2018

Video

Latest Creative Works

Agency: Saatchi & Saatchi

Agency: Empower

Agencies: TBWA , Blue 449

Agency: The Monkeys