The Latest Marketing, Advertising, Digital & Media News

an older man listening to music on headphones

Results revealed at The Drum Awards for Digital Industries 2023

VMLY&R Commerce took the Grand Prix for its work with SBS & Asociación de Alzheimer de Puerto Rico, while The Kitchen received the Chair’s Award for its work with Heinz.

Thomas O'Neill

Managing editor, The Drum

Christmas

Christmas 2023: watch all of the latest ads

ChatGPT

Reflecting on one year of ChatGPT: how has the world been changed?

The Drum Awards

The Drum Awards Festival guide: key dates, show details and nominations

Apple

Ad of the Day: Taika Waititi directs fantastical bedtime tale for Apple

The Drum Awards Festival

Winners announced at The Drum Awards for Media 2023

Spotify

Spotify Wrapped 2023: team behind much-anticipated music moment share their story

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

A woman's face from an Instagram video, featuring the phrase 'careers are a joke'

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

The Drum Network

There’s no such thing as a B2B customer: Why B2B marketing needs a makeover

As a creative director who uses ChatGPT, always elevate the responses. Incorporate it into your work, don’t incorporate your work into it.

Nick Francis

Only when companies are willing to commit the resources, budgets and urgency needed will Adland be able to play its part in addressing the climate emergency head-on.

Marion Cardona

We’ve become far too basic in our idea of purpose. Like Unilever, we’ve pigeon-holed it into this very virtuous, do-good thing.

Jon Tipple

Spotify ‘Wrapped’

Make My Money Matter ‘Oblivian’ by Lucky Generals

Trainline ‘New Realizations’ by Dude London

Amica Insurance ‘What You Leave Behind’ by Mother NY

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

Girls listening to a portable CD player at a Müller Corner Originals pop up

Build A Brand

Which brands are getting the 90s trend right?

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

A woman with curly hair sitting on a couch wearing a green jacket

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

Promoted

How Shoppertainment delivers Mega Sales Day success

Risk vs reward: B2B's creativity's C-suite conundrum

Promoted

Solving B2B creativity’s C-suite conundrum

Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

Promoted

Attention, please: how to shift the dial on digital media’s new success metric

The Drum Awards for Digital Industries

Results revealed at The Drum Awards for Digital Industries 2023

VMLY&R Commerce took the Grand Prix for its work with SBS & Asociación de Alzheimer de Puerto Rico, while The Kitchen received the Chair’s Award for its work with Heinz.

Thomas O'Neill

Managing editor, The Drum

Opinion

It is crazy to suggest the brand purpose era is over - we're just getting started

Build A Brand

Which brands are getting the 90s trend right?

Promoted

How Shoppertainment delivers Mega Sales Day success

B2B Case Studies

KPMG on how it went against the grain with consumer advisory service launch

B2B Case Studies

How Maersk changed minds with campaign moved it from shipping to logistics

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.

Sam Bradley

Senior Reporter, The Drum

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

A group of people join glasses for a toast

How do you solve a problem like...

Team spirit without spirits: can agencies build culture away from alcohol?

Photograph of a person holding a smartphone

Agency models

Worried about misinformation on social? These 20 agencies could help your brand

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

toyota

Toyota unveils two heartwarming holiday ads to showcase the 2024 Tacoma

Two ads that arrive during the automaker’s ‘Toyotathon’ sales event integrate themes of diversity, family and nostalgia to elevate a seasonal promotion to a celebration of shared experiences and connections.

Audrey Kemp

Junior reporter, The Drum

Apple

Ad of the Day: Taika Waititi directs fantastical bedtime tale for Apple

Christmas

Christmas 2023: watch all of the latest ads

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

OOH

Ad of the Day: Audible billboards illustrate the escapism of a good book

netflix

Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real life

The Drum Awards Festival

Winners announced at The Drum Awards for Media 2023

Opinion

After a year with ChatGPT, here's my creative director dos and don'ts

The Drum Awards for Media

How Préma-Québec used a 1.8lb book to raise funds

The Drum Awards for Media

AIA win in winning back post pandemic market share

The Drum Awards for Media

HBO on building excitement for House of Dragons TV launch

The Drum Awards for Media

How BHF raised profile of sudden cardiac arrest

The Drum Awards for Media

Sony on re-igniting gamer interest in its PS5 console

The Drum Awards for Media

How Microsoft engaged younger NFL sports fans

New

Award Winning Stories

How MG OMD used TikTok to create a winning campaign in The Drum Awards for Social Media

New

Award Winning Stories

Spark Foundry wins Search Award for Food category with Vegan Babybel campaign

Award Winning Stories

A cinematic triumph at The Swiss National Museum

Award Winning Stories

Empowering voices for change in women's football

greenpeace

Greenpeace rebrands Dove’s ‘Real Beauty’ platform to ‘Real Harm,’ exposes plastic pollution

Opinion

The 4 biggest barriers facing sustainable adtech ahead of COP 28

recycling

Consumers keen to play their part by recycling but ASA research says efforts are misguided

sustainability

Satirical ad sees Olivia Colman thank public for inadvertently investing in fossil fuels

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Environmental campaigns

Could anti-consumerist brand campaigns put an end to Black Friday?

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

toyota

Climate campaigners salute Toyota SUV ad ban, but call for stricter regulation

Digital Industries Case Studies

GDST on how it used social content to boost school registrations

Digital Industries Case Studies

How Clarks made a big noise on its return to the metaverse

Digital Industries Case Studies

How cutting energy costs made its all Add Up for Vyde, MG OMD and UK Gov

Digital Industries Case Studies

Autotrader on securing a prominent position in EV sales market

Digital Industries Case Studies

Spesavers on how paid search showed the way to better sales

Digital Industries Case Studies

Niantic on how its 8th Wall platform is making AR a reality for more brands

Digital Industries Case Studies

How Smarthub's investment is taking ad tech to new heights

Example of the award-winning digital work

Digital Industries Case Studies

Code and Theory launched Tipico's website in just six weeks. Here's how

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