The Latest Marketing, Advertising, Digital & Media News

A printer brochure from Roland showcasing its capabilities in printing shades of orange

The Drum Awards Festival

Find out who won at The Drum Awards for B2B 2023

Fight or Flight took the Grand Prix for its work with Roland DG, while Ogilvy received the Chair’s Award for its work with Workday.

Thomas O'Neill

Managing editor, The Drum

Spotify

Spotify Wrapped 2023: team behind much-anticipated music moment share their story

creative works

My Creative Career: Jo Wallce, the new global ECD at Jellyfish

The Drum Awards

The Drum Awards Festival guide: key dates, show details and nominations

OOH

Ad of the Day: Audible billboards illustrate the escapism of a good book

Ads of the Week

Best Ads of the Week: Handicap International’s landmine PSA & a poet’s ode to Royal Mail

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

A can of Pepsi, seen from the back of a fridge, being grabbed by a hand

PepsiCo

‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns

Christmas

Christmas 2023: watch all of the latest ads

A woman's face from an Instagram video, featuring the phrase 'careers are a joke'

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

Single-mindedness is what allows brands to stretch across seemingly unrelated categories: no matter where they show up, they are always recognizable because they bring the same ethos to bear.

Nick Liddell

Snoop Dogg's smoking abstinence was a clever marketing ploy. He was actually switching to Solo Stove’s smokeless fire pits and grills. Marketers can only dream of this kind of feedback from real people.

VJ Anand

Brands are deeply dishonest with themselves about who their audience actually is - often chasing a forever-shifting youth target at all costs. But in reality, most brands have a wider, more complex cross-generational audience.

Nicola Davies

Amica Insurance ‘What You Leave Behind’ by Mother NY

Royal Mail ‘In Good Hands’ by AMV BBDO

Apple ‘Fuzzy Feelings’ by TBWA\Media Arts Lab

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

Girls listening to a portable CD player at a Müller Corner Originals pop up

Build A Brand

Which brands are getting the 90s trend right?

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

A woman with curly hair sitting on a couch wearing a green jacket

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

Promoted

How Shoppertainment delivers Mega Sales Day success

Risk vs reward: B2B's creativity's C-suite conundrum

Promoted

Solving B2B creativity’s C-suite conundrum

Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

Promoted

Attention, please: how to shift the dial on digital media’s new success metric

Opinion

It is crazy to suggest the brand purpose era is over - we're just getting started

Jon Tipple, chief strategy officer of FutureBrand, reacts to the news that Unilever’s new CEO Hein Schumacher plans to stop “force-fitting” purpose on the company’s brands.

Jon Tipple

Chief strategy officer, , FutureBrand

Build A Brand

Which brands are getting the 90s trend right?

Promoted

How Shoppertainment delivers Mega Sales Day success

B2B Case Studies

ABAX had a big B2B push for UK awareness, here's how it worked

B2B Case Studies

Medius tackled white collar fraud with a podcast, here's how

B2B Case Studies

Sciex implented VR in its B2B marketing, here's how

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.

Sam Bradley

Senior Reporter, The Drum

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

A group of people join glasses for a toast

How do you solve a problem like...

Team spirit without spirits: can agencies build culture away from alcohol?

Photograph of a person holding a smartphone

Agency models

Worried about misinformation on social? These 20 agencies could help your brand

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

creative works

My Creative Career: Jo Wallce, the new global ECD at Jellyfish

As she departs Media.Monks after a year and a half to join Jellyfish, Jo Wallace shares the story of her life and career so far.

Amy Houston

Senior Reporter, The Drum

OOH

Ad of the Day: Audible billboards illustrate the escapism of a good book

netflix

Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real life

Margaret Atwood firing a flame thrower at her book, The Handmaid’s Tale

The Drum Awards Festival

Winners announced at The Drum Awards for Design 2023

The Drum Design Awards

The making of a brand identity fit for brand designers

The Drum Design Awards

Why Fiverr wrote an 'Open letter to AI'

netflix

Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real life

Social Media Case Studies

How TikTok helped Specsavers focus on bookings

Social Media Case Studies

HSBC UK went behind the scenes with a drag queen at Birmingham Pride, here's why

Social Media Case Studies

How Argos got the most of an interior designer and behavioral scientist on social

Social Media Case Studies

Northrop Grumman on creating the first serialized comedy for LinkedIn

Social Media Case Studies

How UK government identified anxiety and depression on social and offered advice

Social Media Case Studies

Boost on how it helped Brits say 'yes' more often

Social Media Case Studies

Clarks teamed up with Raheem Sterling for the back to school drive – and it worked

The Drum Live

You and AI

56 mins

B2B World Fest

Spotlight on current events: Wall Street Journal on the fight to free Evan Gershkovich

17 mins

Inside the Jury Room

Exploring success at The Drum Awards for Out Of Home

10 mins

The Drum Live

Privacy-centric growth for marketers in 2024

20 mins

Opinion

The 4 biggest barriers facing sustainable adtech ahead of COP 28

recycling

Consumers keen to play their part by recycling but ASA research says efforts are misguided

sustainability

Satirical ad sees Olivia Colman thank public for inadvertently investing in fossil fuels

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Environmental campaigns

Could anti-consumerist brand campaigns put an end to Black Friday?

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

toyota

Climate campaigners salute Toyota SUV ad ban, but call for stricter regulation

Agency leadership

Why 5 top UK ad agencies are joining forces to help youth fall in love with nature

'What's in store for the world of Design' at the Kyoorius Design Yatra, Goa

Adtech

Designers on the impact and prospects of artificial intelligence

The Drum Awards for Metaverse

H&M nailed its metaverse entry with one simple priority. UX

The Drum Awards for Metaverse

Metavision became a metaverse leader - here's how

The Drum Awards for Metaverse

Papa John's cut a nice slice of the NFT market with this award-winning work

The Drum Awards for Metaverse

Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how

The Drum Awards for Metaverse

The metaverse helped promote independent artists, here's how

The Drum Awards for Metaverse

Saweetie rocked the metaverse for the Super Bowl, here's how they did it

Metaverse

Results revealed at The Drum Awards for Metaverse 2023

Open Mic

This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Depositphotos

UX and UI: How to enhance interfaces and user experience with microinteractions

Marigold

Here's the top reason loyalty programs fail for brands - and 3 ways to fix it

IPG Mediabrands

Retail media is going nowhere but up in 2024 - here's why

Taboola

Taboola data reveals 2023 consumer Christmas shopping trends so far

TrafficGuard

Holiday marketing 2023: How e-commerce brands can boost profit by combating ad fraud costs

Vistar Media

Billboards to boarding passes: how to reach travelers through OOH

Anzu

Understanding intrinsic in-game advertising: Why comparisons often fall short

Songtradr

Sonic branding: The wrong music choice can get your brand sued – here’s how get it right

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A hand holding a bank card, making a contactless payment

The Drum Network

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media has gained traction over recent years as customer data from online shopping grows and brands look for post-cookie ways to personalize marketing. Artefact’s Bernal Mazaira looks at what’s on offer.

Bernal Mazaira

Senior Paid Media Director, Artefact