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eSports – The opportunity for non-endemic brands to come and play

The excitement about eSports has reached fever pitch, sparking a scramble by major brands to grab a piece of the action....

Spotlight

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News

Twitch Prime eliminates ad-free viewing for new members

The Economist sells CQ Roll Call to Fiscalnote, becomes shareholder in poli-tech firm

Ads We Like: Twitter’s #DontBelieveEveryTweet shows off platform's funny side — except it’s...

Ted Danson anchors quirky Smirnoff campaign that features diverse cast

Brinks Home Security reminds customers they can never be sure enough in new spot

New York Media ‘focused on organic growth’ after potential sale reports surface

Ludacris gets inspired to sing and rap in the shower by Harry’s body wash

Paddy Power erects drive-thru confession box for Irish sinners ahead of Pope's visit

Will Smith’s ‘ethical’ water brand lands in UK but he won't be brandished on its advertising

PepsiCo wants $3.2bn Sodastream acquisition to help it reach people 'beyond the bottle'

JD.com launches open blockchain technology platform

In Depth

The Hook shifts focus from 'vanity' views to loyalty as it ups original comedy sketches

How Rakuten Marketing plans to rebuild trust in the programmatic landscape

Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns

How a challenger bank redesigned the credit card for the vertical era

'The Formula One of music festivals': why Ultra Music Festival is important for Singapore

Blue is the safest colour: inside the logo colour palettes of global industries

Greenpeace: the bravest brand without a brand manager?

Olay on uniting celebrities and influencers for 'Face Anything' makeup-free push

Opinion

Burberry's new logo: in aspiring for simplicity it has ended up with basic

Nick Farnhill: What I'm looking forward to at this year's Edinburgh TV Festival

The new B2C vs B2B Cold War in marketing

IAB Singapore Rising Stars: Havas trader Florent Davach de Theze says the fast pace of programmatic...

Dissecting the anatomy of ‘celebrity’ comebacks amidst an ‘outrage economy’

Social media influencers investigation: when does brand love become breaking the law?

eSports – The opportunity for non-endemic brands to come and play

Influencer measurement: don't put data on a pedestal

More Interviews

Interviews

10 questions with... Craig Hepburn, head of digital transformation for Uefa

Q&A: Lisa Price, founder of Carol’s Daughter

Unsung Heroes - the art director: Peamthakorn Phancharoensin, Iris

In the director’s chair: Traktor on winning loads of awards, being funny and the ‘shorts of...

The Drum Network

Media Bounty takes it to the bridge(s) to help protect Ecuadorian forest land

Car subs service Drover puts the foot down with first TV campaign

LDL Components selects CTI Digital for its ecommerce platform

Linear ‘live’ TV still appeals to viewers : SpotX

Qumin appoints OMD’s Jennifer Zou as performance director

The story behind the social media campaign for Dutch violinist and conductor André Rieu 'Amore'

The new demands on creative content in 2018

How Yamaha used brick & mortar retail to reposition Yamaha Music

Video

Latest Creative Works