The Latest Marketing, Advertising, Digital & Media News

The Drum Awards Festival

Winners announced at The Drum Awards for Media 2023

Hearts & Science took the Grand Prix for its work with HBO Max, while Amplify and Adam&EveDDB received the Chair’s Award for their work with Sony Interactive Entertainment.

Thomas O'Neill

Managing editor, The Drum

ChatGPT

Reflecting on one year of ChatGPT: how has the world been changed?

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

The Drum Awards

The Drum Awards Festival guide: key dates, show details and nominations

OOH

Ad of the Day: Audible billboards illustrate the escapism of a good book

Ads of the Week

Best Ads of the Week: Handicap International’s landmine PSA & a poet’s ode to Royal Mail

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

A can of Pepsi, seen from the back of a fridge, being grabbed by a hand

PepsiCo

‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns

Christmas

Christmas 2023: watch all of the latest ads

A woman's face from an Instagram video, featuring the phrase 'careers are a joke'

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

As a creative director who uses ChatGPT, always elevate the responses. Incorporate it into your work, don’t incorporate your work into it.

Nick Francis

Only when companies are willing to commit the resources, budgets and urgency needed will Adland be able to play its part in addressing the climate emergency head-on.

Marion Cardona

We’ve become far too basic in our idea of purpose. Like Unilever, we’ve pigeon-holed it into this very virtuous, do-good thing.

Jon Tipple

Spotify ‘Wrapped’

Trainline ‘New Realizations’ by Dude London

Amica Insurance ‘What You Leave Behind’ by Mother NY

Royal Mail ‘In Good Hands’ by AMV BBDO

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

Girls listening to a portable CD player at a Müller Corner Originals pop up

Build A Brand

Which brands are getting the 90s trend right?

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

A woman with curly hair sitting on a couch wearing a green jacket

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

Promoted

How Shoppertainment delivers Mega Sales Day success

Risk vs reward: B2B's creativity's C-suite conundrum

Promoted

Solving B2B creativity’s C-suite conundrum

Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

Promoted

Attention, please: how to shift the dial on digital media’s new success metric

an older man listening to music on headphones

The Drum Awards for Digital Industries

Results revealed at The Drum Awards for Digital Industries 2023

VMLY&R Commerce took the Grand Prix for its work with SBS & Asociación de Alzheimer de Puerto Rico, while The Kitchen received the Chair’s Award for its work with Heinz.

Thomas O'Neill

Managing editor, The Drum

Opinion

It is crazy to suggest the brand purpose era is over - we're just getting started

Build A Brand

Which brands are getting the 90s trend right?

Promoted

How Shoppertainment delivers Mega Sales Day success

B2B Case Studies

How Deloitte gave AR postcards the personal touch

B2B Case Studies

How a 150-year-old tech brand reinvented itself for a new era

New tricks

Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem

An LA volume stage helped the agency beat an unusual lighting brief for auto brand Genesis.

Sam Bradley

Senior Reporter, The Drum

Generative AI

Time and legal worries pose obstacles for indies looking to adopt AI tools

What do they do all day?

What does a cultural strategist actually do? Anna Pompilio of Marks explains

A group of people join glasses for a toast

How do you solve a problem like...

Team spirit without spirits: can agencies build culture away from alcohol?

Photograph of a person holding a smartphone

Agency models

Worried about misinformation on social? These 20 agencies could help your brand

TikTok

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

creative works

My Creative Career: Jo Wallace, the new global ECD at Jellyfish

As she departs Media.Monks after a year and a half to join Jellyfish, Jo Wallace shares the story of her life and career so far.

Amy Houston

Senior Reporter, The Drum

OOH

Ad of the Day: Audible billboards illustrate the escapism of a good book

netflix

Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real life

The Drum Design Awards

Nokia brought its brand to life with a fresh take on event design

The Drum Design Awards

With its Sonic Trophy, Mastercard transformed rugby's player of the match accolade

The Drum Design Awards

How KitKat created a chocolate to celebrate Ramadan

The Drum Awards Festival

Winners announced at The Drum Awards for Media 2023

Opinion

After a year with ChatGPT, here's my creative director dos and don'ts

The Drum Awards for Media

Sony on re-igniting gamer interest in its PS5 console

The Drum Awards for Media

How Microsoft engaged younger NFL sports fans

The Drum Awards for Media

How Touche leveraged loyalty for Canadian Tire

The Drum Awards for Media

AT&T on its Washington Post 5G collaboration

The Drum Awards for Media

How Préma-Québec used a 1.8lb book to raise funds

The Drum Awards for Media

AIA win in winning back post pandemic market share

The Drum Live

You and AI

56 mins

B2B World Fest

Spotlight on current events: Wall Street Journal on the fight to free Evan Gershkovich

17 mins

Inside the Jury Room

Exploring success at The Drum Awards for Out Of Home

10 mins

The Drum Live

Privacy-centric growth for marketers in 2024

20 mins

greenpeace

Greenpeace rebrands Dove’s ‘Real Beauty’ platform to ‘Real Harm,’ exposes plastic pollution

Opinion

The 4 biggest barriers facing sustainable adtech ahead of COP 28

recycling

Consumers keen to play their part by recycling but ASA research says efforts are misguided

sustainability

Satirical ad sees Olivia Colman thank public for inadvertently investing in fossil fuels

Promoted

Delivering purpose and promise by embracing the ‘human moment’

Environmental campaigns

Could anti-consumerist brand campaigns put an end to Black Friday?

sustainability

Why a fake agency is pitching for Saudi Aramco’s account

toyota

Climate campaigners salute Toyota SUV ad ban, but call for stricter regulation

Digital Industries Case Studies

Spesavers on how paid search showed the way to better sales

Digital Industries Case Studies

Niantic on how its 8th Wall platform is making AR a reality for more brands

Digital Industries Case Studies

How Smarthub's investment is taking ad tech to new heights

Digital Industries Case Studies

Code and Theory launched Tipico's website in just six weeks. Here's how

Digital Industries Case Studies

How paint brand Valspar brought new life to its online brand

Digital Industries Case Studies

Asahi Super Dry took its Man City kit sponsorship to new heights with this AR campaign

Digital Industries Case Studies

Coca-Cola explains how it showed Saudi Arabia a new side of its brand

Digital Industries Case Studies

VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto Rico

Open Mic

This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Depositphotos

UX and UI: How to enhance interfaces and user experience with microinteractions

Marigold

Here's the top reason loyalty programs fail for brands - and 3 ways to fix it

IPG Mediabrands

Retail media is going nowhere but up in 2024 - here's why

Taboola

Taboola data reveals 2023 consumer Christmas shopping trends so far

TrafficGuard

Holiday marketing 2023: How e-commerce brands can boost profit by combating ad fraud costs

Vistar Media

Billboards to boarding passes: how to reach travelers through OOH

Anzu

Understanding intrinsic in-game advertising: Why comparisons often fall short

Songtradr

Sonic branding: The wrong music choice can get your brand sued – here’s how get it right

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A hand holding a bank card, making a contactless payment

The Drum Network

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media has gained traction over recent years as customer data from online shopping grows and brands look for post-cookie ways to personalize marketing. Artefact’s Bernal Mazaira looks at what’s on offer.

Bernal Mazaira

Senior Paid Media Director, Artefact