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Today’s must-reads

WTP - 01
sustainability
Who Gives a Crap reimagines Winnie the Pooh’s home as ‘Zero Acre Wood’
The Hundred Acre Wood has been reduced to stumps, reflecting the global environmental impact of deforestation from 1926 to today.
Amy Houston
Senior Reporter, The Drum
Lush
lush
Inside the Lush brand collaboration machine (that doesn’t rely on social media)
Mark Dolan
news
Is it game over for GB News?
CK2
The Drum Live
The Drum Live: Calvin Klein’s CMO on taking a different path from rival luxury brands
Rio Ferdinand and Sue Fennessey in conversation with Gordon Young
The Drum Live
The Drum Live: Rio Ferdinand wants brands to back a new era of social media
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet

Most popular right now

Zoe Scaman
Agency culture
Rage kept Zoe Scaman in adland. Now she wants young talent to transform it for themselves
Social
Opinion
We’ve reached peak social media sameification, and it may get worse
dunelm ad
Ads of the Week
Best Ads of the Week: Hip-Hop’s healthcare exhortation & Olivia Rodrigo’s smooth Sony spot
Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites

From our columnists

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I've worked out how TikTok managed to rack up millions of views on TV shows that other platforms tried and failed at.
Pollyanna Ward
The UK considered allowing PSBs longer ad breaks. Advertisers were barely consulted and it would have hurt smaller channels had it gone through.
Ed Cox
WhatsApp is going big with Channels. But can brands be bothered getting set up on yet another social channel? We're already tired of Threads.
James Hacking

Skip to ads

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BK - Hand
Burger King ‘The Hand’ by Buzzman
M&S - 01
M&S ‘Farm to Foodhall’ by M&S
busta rhymes
Power to the Patients PSA by Swift River Productions
postmates campaign
Postmates ‘This is Your Brain on Food’ by Mother

Subscriber-only

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Two women smiling and looking at the camera
research
Portrayals of the Black British community in ads have improved
Behind Ogilvy India's succession plan
Ogilvy
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Jak McLoughlin
Opinion
What do they do all day? Summit’s Jak McLoughlin explains the affiliate manager role
Measurement
How do you solve a problem like...
How to measure for success in an omnichannel world
Re-imagining tomorrow's communication
Re-imagining tomorrow's communication
The story of Creative Futures – an industry-wide initiative bringing together a specialist working group of experts, who all have an integral role to play in the process, with the emerging creative talent of tomorrow.
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A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
Personalization doesn’t just pay off; it’s now the way of the world.
Promoted
The personalization payoff: where sellers meet buyers
Where should marketers be placing their bucks when planning multichannel strategies
Promoted
The next-gen opportunity: where should marketers invest their media bucks in 2024?

Marketing

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Brand partnership
Opinion
To perfect a non-profit partnership think Shell X Greenpeace... then do the opposite
Harry Lang, VP of marketing at game developer and publisher Kwalee, explores how the perfect partnership can benefit non-profits, brands and consumers equally. It’s not as easy as it sounds.
Harry Lang
VP of Marketing, Kwalee
Heidi Montag and Spencer Pratt looking elderly
Mint Mobile
Mint Mobile celebrates ABC’s The Golden Bachelor with an aged Heidi Montag & Spencer Pratt
Social
Opinion
We’ve reached peak social media sameification, and it may get worse
Lush
lush
Inside the Lush brand collaboration machine (that doesn’t rely on social media)
Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites
Srtike
Opinion
The Hollywood strikes left creators with a difficult choice: solidarity or salary?

Agencies

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Two women smiling and looking at the camera
research
Portrayals of the Black British community in ads have improved
A survey of 11,000 Black British consumers finds portrayals in advertising have improved.
Sam Bradley
Senior Reporter, The Drum
Behind Ogilvy India's succession plan
Ogilvy
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Jak McLoughlin
Opinion
What do they do all day? Summit’s Jak McLoughlin explains the affiliate manager role
Zoe Scaman
Agency culture
Rage kept Zoe Scaman in adland. Now she wants young talent to transform it for themselves
Photograph of a shopping mall with people walking around
The Drum Recommends
Top 20 medium size creative retail agencies
Common Interest
Agency culture
Can ‘new era’ holding group Common Interest triumph in a market stacked against it?

Creativity

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WTP - 01
sustainability
Who Gives a Crap reimagines Winnie the Pooh’s home as ‘Zero Acre Wood’
The Hundred Acre Wood has been reduced to stumps, reflecting the global environmental impact of deforestation from 1926 to today.
Amy Houston
Senior Reporter, The Drum
Heidi Montag and Spencer Pratt looking elderly
Mint Mobile
Mint Mobile celebrates ABC’s The Golden Bachelor with an aged Heidi Montag & Spencer Pratt
EA SPORTS FC 24 campaign
Sony Playstation
Erling Haaland & Vinicius Jr. come to life in 3D ads heralding ‘EA Sports FC 24’ rebrand
andrea jin and her grandmother
volvo
Volvo celebrates Asian family values with Andrea Jin, Kevin Lee & their grandmothers
Prison
creative works
HM Prison and Probation Service shows the varied life of an officer in recruitment ad
Wrexham - 01
Uber Eats
Uber Eats and Disney+ mark ‘Welcome to Wrexham’ return with Welsh tasting menu

Media

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Mark Dolan
news
Is it game over for GB News?
1
Most Effective Ads of the Month
Leaning into the 'allure of autumn': System1's 5 most-liked UK ads of September
Internet
Opinion
What does the UK’s Freely alliance mean for the future of TV?
A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
Rio Ferdinand and Sue Fennessey in conversation with Gordon Young
The Drum Live
The Drum Live: Rio Ferdinand wants brands to back a new era of social media
Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites
sm1
Opinion
With the buzz around drone shows, is the sky a new media channel?
Writers and actors striking outside of Hollywood's Paramount Pictures
The Media Convergence
Hollywood’s nearly 5-month strike could be coming to an end. What’s next for advertisers?

The Drum TV

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S1 : E1 The Story of Brand Storytelling

It starts with a customer

S2 : E19 The Drum at Cannes

Glowing engagement

20 mins

S1 : E9 Agency Leaders Debate

Agency Leaders Debate: Should agencies collaborate with each other or go it alone?

32 mins

collaboration

Re-imagining tomorrow's communication

16 mins

Sustainability

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Vinterior OOH campaign
ikea
‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ads
Watershed moment for greenwashing regulation with Shell ad ban
greenwashing
ASA rebuts accusations it’s not fit for purpose against greenwashing
Shell
Havas
Havas B Corp status at risk following Shell appointment
A Shell oil rig in the North Sea
Opinion
Havas and Shell: a controversial partnership that makes sense
Shell
Havas
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
New York smog
Environmental campaigns
Holding companies react as research claims fossil fuel contracts at all-time high
Influencers caught up in greenwashing politics amid rise in green-led content
Unilever
Influencers avoiding climate content for fear of being branded greenwashers
Wagamama x Pangaia
Brand strategy
Wagamama’s slow fashion collaboration part of ‘never-ending’ sustainable journey

Tech

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EA SPORTS FC 24 campaign
Sony Playstation
Erling Haaland & Vinicius Jr. come to life in 3D ads heralding ‘EA Sports FC 24’ rebrand
A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet
Shopping trolley
The Drum Live
The Drum Live: Ecommerce shouldn't lose its humanity amid AI boom
Image
AI
From policy to possibilities: the Advertising Association's 'AI Taskforce' explained
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
X app logo
Twitter
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
How to get the C-suite on board with data privacy
Promoted
Prioritizing privacy: how to get buy-in from the C-suite

Open Mic

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Storyblok
Time to ditch WordPress? 5 reasons to go headless in 2024
Wunderkind
Black Friday and Cyber Monday: Research reveals top 5 trends to help boost revenue
Acquia USA
You’re already behind: The time to embrace generative AI is now
Anzu
What the ad industry and in-game advertising can learn from Unity's runtime fees
Marigold
Why collecting zero-party data via loyalty programs is more important than a one-off sale
Acxiom
4 ways to use customer data to drive Q4 results, without the holiday drama
LiveRamp
Data collaboration will be key to golden quarter success in 2023 - here's why
Tagger by Sprout Social
Bad leadership is failing DE&I initiatives – here's how to avoid the same mistake

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A well-dressed woman on a street
The Drum Network
Timing, tone, and audience: 3 pillars for brands leveraging trends on social
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the pillars of trend strategy – and some home truths.
Ewan Miles
Strategy executive, Wilderness
Roses, up close, and painted all the colors of the rainbow
The Drum Network
How digitization and biddable media changed everything for advertisers
Rows of colorful different donuts
The Drum Network
The new planning paradigm: How media is diversifying and integrating at the same time
A red floppy disc
The Drum Network
Death by digital: How much will history remember gen Z?
An unrolling reel of film
The Drum Network
Streaming’s seismic shift: How video killed campaigns and changed the game
A man's face. He looks like a pirate!
The Drum Network
Will failed streaming models and false promises bring back piracy?
Lego figures acting out a dangerous tree-trunk-bridge crossing by a jeep
The Drum Network
Fields of dreams: Why self-contained cross-media platforms are doomed to fail
A shopping basket, filled with plump tomatoes
The Drum Network
Retail media’s experimental phase is over. So, what’s next?
A person dwarfed by a sea of stars
The Drum Network
After so much piecemeal advertising, big ideas are back (if we nurture them)