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From Sorrell to IBM’s Piñeyro Sublett: what marketing’s top leaders are thankful for

Work & Wellbeing

Modern Marketing

Reddit data shows consumers are rethinking Thanksgiving meals and holiday spending
Agency Business

Why CX measurement is critical now for the future of brand performance
Agency Business

How do you solve a problem like... cutting through during the holidays?
More Latest

Latest

Brand purpose

Amazon, Asian Paints and Tata Tea emerge as most powerful ‘purpose’ brands in India
Out Of Home

Airport inventory on course to sell out as advertisers bet on busy festive travel

chocolate

Cadbury reinstates Secret Santa Postal Service
Creative Works

Ad of the Day: Google spotlights Black-owned businesses with shoppable film
augmented reality

O2 creates Snapchat AR store for Samsung Black Friday deals
Opinion

GB News hires London Advertising to help it meet viewers outside the capital
Training & Education

40% of marketers believe they need more training – only a 1% rise since 2019
Promoted

Turning browsers into shoppers: 5 key Black Friday trends for UK retailers
TheDrum
Member Exclusive
Market Trends

Squid Game, hybrid working and Singles’ Day: making sense of APAC market trends
Opinion

Future of Media: I'm a Celeb goes meta, NYT on carbon conundrum, decade's best OOH
ITV

ITV created John Lewis shop in I’m a Celebrity Fortnite world – is this the metaverse?
Christmas

Watch all of Aldi’s Kevin the Carrot Christmas ads since 2016
Opinion

Boutiques and indie agencies are the future of creativity in advertising
Opinion

As Roth retires from IPG, what legacy does he leave behind?
Christmas

Will adland be bringing back the agency Christmas party?
More Awards Case Studies

Awards Case Studies

programmatic digital out of home

How Dutch supermarket Albert Heijn put itself on the shopping list with new customers
Small Business

More than window dressing: how CosmosDirekt helped German small business survive lockdown
Out Of Home

Writing on the wall: how Klarna's interactive murals busted myths and built brand love
sustainability

Turning the page with recycled paper: how Posterscope & Nestlé made billboards sustainabl...
home improvement

Building brand awareness with B&Q's classic billboards
The Guardian

To the next 200 years: how The Guardian celebrated its bicentennial by looking ahead
small businesses

Not for lease: how The Local Collective helped one Canadian town take back the high street
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
Market Trends

Squid Game, hybrid working and Singles’ Day: making sense of APAC market trends
TheDrum
Member Exclusive
Digital Transformation

More than its product, logo and typeface: inside Four Star's refreshed branding
TheDrum
Member Exclusive
Youtube

YouTube’s latest terms of service changes explained
TheDrum
Member Exclusive
B Corp

Havas NY CEO wants to help rivals become B Corp certified
Explore all

Latest Creative Works

Google: Black Owned Friday by Daps

Overall Rating
4/5 Vote

Apple: Saving Simon by TBWA/Media Arts Lab

Overall Rating
5/5 Vote

Portal from Facebook: Life Lessons by AMV BBDO
Overall Rating
0/5 Vote

Conservation International: Doing Nothing is Crazier by TBWA\Chiat\Day\LA
Overall Rating
0/5 Vote

Orange: Together Season by Publicis Conseil
Overall Rating
5/5 Vote

Deutsche Telekom: The Biggest Gift by DDB Budapest
Overall Rating
5/5 Vote

Posten: When Harry Met Santa by POL
Overall Rating
5/5 Vote

Boys Do Cry: Boys Do Cry by The Hallway
Overall Rating
5/5 Vote
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

InMobi

GroupM’s Chris Packman on the role of agencies in the ever-evolving programmatic ecosyst...
SIDEKICK®

What is the doughnut problem, and why should your brand care?
Leadfamly

How to win the battle for attention in retail marketing
Optimizon

Why brands on Amazon should be willing to rock the boat with their retailers
Depositphotos

How to avoid mistakes hiring artists: 6 tips for brands
Anzu

Roblox: Why is it so popular and how can brands utilize it? 3 experts discuss
Optimizon

Amazon bidding strategy: How to boost your sales and attract new customers
The Good Marketer

Content marketing: What are the top misconceptions?
More The Drum Network

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

The Drum Network

How can agencies make the most of the data relationship?
The Drum Network

How can CMOs maximize influence among the C-suite?
The Drum Network

A sign of the times: how luxury brands can reach modern consumers with emojis
The Drum Network

Learning from the successes of Chinese brands (and comparing them with global rivals)
The Drum Network

Singles’ Day in the UK: what brands can learn and look forward to in 2022
The Drum Network

Explaining the metaverse as major players enter and leverage NFTs
The Drum Network

New research reveals the intricacies of how voice search is used
The Drum Network

The big event: are all the Q5 shopping ‘holidays’ worth your time?
More Opinion

Opinion

Opinion

GB News hires London Advertising to help it meet viewers outside the capital
Opinion

Future of Media: I'm a Celeb goes meta, NYT on carbon conundrum, decade's best OOH
Opinion

As Roth retires from IPG, what legacy does he leave behind?
Opinion

Boutiques and indie agencies are the future of creativity in advertising
Opinion

Publishers clinging to 25-year-old CPM model while everyone else talks commerce
Opinion

Why CX measurement is critical now for the future of brand performance
Opinion

Are early Christmas ads more effective?
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