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Google's Prabhakar Raghavan on ads in a privacy-first world: 'we need to do more with less'

“21 years ago, when I was teaching at Stanford, these two bright students were working on search algorithms. I would talk to them and one day they said they wer...

10 questions with... Karen Blackett, WPP's UK country manager

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a lit...

Spotlight

Tomorrow Is Too Late / Predictions 2019 / Brands In Motion / WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / People On The Move / Advertising Week / B2B / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

VMLY&R launches four campaigns for Campbell Snacks crunchy brands

NBCU, Sky unify advanced advertising offerings under AdSmart

Creative Works EMEA: featuring Coca-Cola, Skoda, O2 and more

WPP’s Mark Read on Kantar: ‘Emotionally, I would have kept it. Rationally, selling is the right...

Why News UK’s in-house influencer agency will let brands tap into editorial talent

British Heart Foundation launch ‘Boy’ creative

Audi likens vehicle performance to synchronised swimming in balletic campaign

Unilad stalwarts head to new media and tech business

Labour demands McDonald’s end ‘appalling’ Monopoly campaign

S4 says 2018 results show 'new era' model is growing stronger

Lufthansa overcomes internal turbulence to modernize the flying experience at 35,000 feet

In Depth

Behind Marriott’s Bonvoy branding film and event integration

Google's Prabhakar Raghavan on ads in a privacy-first world: 'we need to do more with less'

From electoral ads to political marketing: the lowdown on 2019 elections in Asia Pacific

How Comic Relief is trying to stay relevant year-round as TV figures hit 20 year low

Brexit chaos: advertising's trade bodies admit commercial concerns are mounting

Inside Bauer's radio land grab as it launches another new station

Mars rebrands with 'Tomorrow Starts Today' mission statement

Sky, ITV and Channel 4’s Robin Hood pitch to make marketers love TV again

Opinion

Advice to Westminster from politician turned Grey Europe boss: 'It's time to commit'

Is everything on the internet fake?

How China and the UK are getting closer through creativity

Google’s first-price auction shift is just the start towards full transparency

Bollocks-chain: the forlorn search for blockchain's marketing purpose at SXSW

Kevin Chesters: Don't just say your age, sell it!

What agencies can learn from the tech world about scaling-up fast

Beer capsules to Haptx gloves: 5 cool things I saw at SXSW this year

More Interviews

Interviews

10 questions with... Karen Blackett, WPP's UK country manager

Visible's CMO goes OOH and beyond to connect with consumers on a DTC level

Unsung Heroes - the data scientist: Ian Anderson, InMobi

The Void's Asia chief on the hyper-reality boom and collaboration with Hollywood

The Drum Network

Ambrose Wilson goes to the Canaries for Spring/Summer campaign

77% of British adults are members of at least one loyalty programme

Memories of Dubai Lynx, a Cannes Lion marketing festival in the desert

Everyone is getting tone of voice wrong – so, how to do it right?

Leeds City College hires We Are Boutique for media strategy

What role for brands in a ‘circular economy’?

CV-Library appoints Click Consult to deliver paid search strategy

How did Chinese brands handle International Women’s Day?

Video

Latest Creative Works

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