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Making a splash: how Ocean Spray and Chess.com surfed cultural waves to marketing success

Marketing

Advertising

How do you solve a problem like… the death of the third-party cookie?

Creative

All the UK government's Covid-19 ads: latest NHS ads shift tone with hard-hitting footage

Marketing

3 actionable insights with… General Motors global chief marketer Deborah Wahl

More Latest

Latest

So You Want My Job?

So You Want My Job? Black Kite's Adam Crocker on bringing movie magic to ad land

26 January 2021
COVID-19

Surviving lockdown 3.0: a guide for UK ad agencies

26 January 2021
Water Cooler Creative

The viral sea shanty comes to TV screens in latest ‘It Starts on TikTok’ push

26 January 2021
Facebook

Facebook News lands in the UK: here’s what you need to know

26 January 2021
Advertising

How do you solve a problem like… the death of the third-party cookie?

26 January 2021
marketing

Making a splash: how Ocean Spray and Chess.com surfed cultural waves to marketing success

26 January 2021
E-commerce

Foodpanda delivers e-learning portal to upskill riders

26 January 2021
Marketing

Marketing lessons from the Indian soap wars

26 January 2021
Promoted

What did you learn from the 2020 holiday sales?

26 January 2021
Promoted

Criteo and The Drum forecast retail media will be key in 2021

25 January 2021
Promoted

Why the online comparison shopper is here to stay

25 January 2021
Digital

Social media managers share their predictions for 2021

25 January 2021
general motors

3 actionable insights with… General Motors global chief marketer Deborah Wahl

25 January 2021
Promoted

Purpose beyond profit: how consumer behaviour has changed in 2020

25 January 2021
Twitter

NBCU and Twitter ink fresh global partnership focused on premium content

25 January 2021
More Member Exclusives

Member Exclusives

TheDrum
Member Exclusive
religion

Don’t fence me in: can brands market around faith without falling back on stereotypes?

25 January 2021
TheDrum
Member Exclusive
fast food

It’s all in the delivery: what happened when fast food was forced to think fast

22 January 2021
TheDrum
Member Exclusive
Pinterest

The importance of embracing ambiguity: how Pinterest’s marketing lead survived 2020

20 January 2021
TheDrum
Member Exclusive
GHD

Prêt-à-pandemic: how fashion and beauty brands continued to look good in lockdown

18 January 2021
More Opinion

Opinion

Adtech

How to steer your adtech ship through the coming storm

whisky

This Burns Night, whisky brands should think about pairing ads with something of substance

Open Mic

The 2021 eCommerce calendar: what are the most important dates for this year?

Media

Streaming TV: cable déjà vu all over again

Marketing

We need to change the way we think about change

Today’s Office

Today’s Office: Rania Robinson on how boundaries blur working from home with your husband

gen z

The 4Ps of marketing that unlock Millennials and Gen Z

More Video

Video

TheDrum
Member Exclusive
TheDrum
Member Exclusive
More Open Mic Opinion & Insights

Open Mic Opinion & Insights

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Something Big

Employee engagement in 2021: what’s the secret to success?

26 January 2021
Adstra

Finding the right balance with Adstra's data model

26 January 2021
Clear Channel Outdoor America

The future of advertising in U.S. airports

25 January 2021
MSQ Partners

Smarts launches new culture and entertainment business in the USA

25 January 2021
Eyeota

The Data Quality Sessions: transparency with Neutronian

22 January 2021
Adstra

From untrusted to overtrusted: how marketers must rethink their data (again)

22 January 2021
LIVELY WORLDWIDE LLC

Education 2021 is immersive, online and shows no sign of Zoom fatigue

22 January 2021
White Bear

How to get brand naming right

22 January 2021
More Awards Case Studies

Awards Case Studies

Promoted

How Gymshark leveraged Pinterest to provide inspiration during lockdown

13 January 2021
tena

Award Winning Stories: how Tena smashed outdated taboos

10 December 2020
News UK

How News UK protected and connected employees during lockdown

26 November 2020
bt

Why BT encouraged families to ‘Code a Cake’

26 November 2020
cricket

How England & Wales Cricket made the sport seem less ‘Downton Abbey’ among 16-24 year olds

26 November 2020
pets

Petplan leveraged content to avoid competing on price

25 November 2020
The Drum Recommends

Award Winning Stories: how Bind Media, Hallam & iCrossing UK became top recommended agencies

23 November 2020
The Drum Awards

Girls Who Code promoted offline activism with an online march

14 August 2020
More

The Drum Network

Opinion

How StrawberryFrog’s chief exec learned to believe in his own ideas

25 January 2021
Opinion

The science of influence: Tailify unveils educational platform The Influence Lab

25 January 2021
Opinion

William H Macy stars in new StrawberryFrog campaign for Woody Creek Distillers

25 January 2021
Opinion

What happens when brands stand for something?

25 January 2021
Opinion

Are you struggling to get your creative retail marketing ideas off the ground in 2021?

25 January 2021
Marketing

If creates moving story for Acumen following pitch win

25 January 2021
Opinion

How to win at homebound marketing

22 January 2021
Opinion

Invnt partners with General Motors to deliver opening keynote at all-digital CES 2021

22 January 2021
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Latest Creative Works

in partnership withSpotify Logo

TikTok: It Starts On TikTok by VaynerMedia

Hovis: Best of Both by FareShare

Campaign Against Living Miserably (CALM): We're Here by JCDecaux

UK Government: Look Them In The Eyes by MullenLowe

Just Eat: We Got It by McCann

Haagen-Dazs: Don't Hold Back by Space

Hisense: Live Bold by CSM Sport & Entertainment

McDonalds: Sebas & Alicia by TBWA