The Drum | Marketing, advertising, design and digital news

Skip to content

16 October 2018

What is the potential for the Daimler-Publicis relationship?

The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, has been touted by some as the new agency model for legacy bu...

Spotlight

WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / Cannes Lions / People On The Move / SXSW / Advertising Week / B2B / 50 Under 30 / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Netflix is approaching radio as a marketing experiment rather than a new revenue stream

17 October 2018

US Creative Works: featuring Wongdoody, Virtue, W+K São Paulo and more

17 October 2018

The CMO Swap: What happened when Tribe’s CMO stepped into the shoes of a Britvic marketing...

17 October 2018

Rapper Nadia Rose fronts Barclaycard campaign to inspire people to put dreams into action

17 October 2018

British Land names R/GA London as digital innovation and design partner

17 October 2018

Co-op Halloween ad celebrates communites that benefit from its funding

17 October 2018

Havas take a slice of Papa John’s media business

17 October 2018

Samsung India highlights father-son bond with QLED TV campaign

17 October 2018

Facebook concedes that Portal device data can inform targeted ads elsewhere

17 October 2018

WPP eyes FT's Southwark HQ in a symbolic break with the past

17 October 2018

The CMO Challenge: Lessons from L'Oreal

17 October 2018

In Depth

Welcome to Cyberville: The Rise of the Smart City

17 October 2018

Inside Publicis' new relationship with the Singapore government

17 October 2018

Three CMO on how 'phones are good' belief underpins its new marketing strategy

17 October 2018

Superpowered brands: how Marvel, DC and Millarworld have conquered the marketing universe

17 October 2018

From leader to laggard: what happened to brand Sears

16 October 2018

'Treat your brand like a human' – advice on brand building from MTV founder Bob Pittman

16 October 2018

What is the potential for the Daimler-Publicis relationship?

16 October 2018

‘Digital not just a marketing problem’: Kin + Carta's plan to out-consult consultancies

15 October 2018

Opinion

Mark Denton: no more quiet life

17 October 2018

If you want a truly diverse workforce, look for talent beyond the city

15 October 2018

Why Amazon’s brief flirtation with celebrity endorsements could mean business

15 October 2018

The marketing industry is facing a brain drain – here’s how to fix it

15 October 2018

Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction

12 October 2018

Brands: Reinvent yourself before reinventing your industry

12 October 2018

Why Wunderman will be WPP’s jewel in the crown under new regime

12 October 2018

The day my agency stood up to a homophobic client was the day it came out

11 October 2018

More Interviews

Interviews

Creativity re-wired: good, fast or cheap?

17 October 2018

Andrew Keller on working at Facebook: 'I now respect the media side more'

17 October 2018

The Token Man: CDM's Phil Bartlett on his experience at Omniwomen and workplace equality

15 October 2018

10 questions with... Steve King, chief executive of Publicis Media

15 October 2018

The Drum Network

Is your brand prepared for the onslaught of Black Friday and Cyber Monday?

17 October 2018

How can alcohol brands respond to consumers drinking less than ever?

16 October 2018

Why choosing a Chinese name for your Western brand will increase sales in China

16 October 2018

How machine learning is helping marketers get the edge

16 October 2018

Glamorgan County Cricket Club appoints Populate Social to support online growth

16 October 2018

Fifty-five London appoints Rob Bowles as head of consulting

16 October 2018

Legal cannabis — threat or opportunity for the alcoholic drinks industry?

15 October 2018

Making TV a trackable medium

15 October 2018

Video

Latest Creative Works

Agency: Five by Five

Agency: Forever Beta

Agency: Cheil WW India

Agency: JWT Kolkata

Agencies: The Kimba Group , Vice Media