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It's time we realised that good brands should come in small packages

Monday (22 April) marks Earth Day. It's an issue that is close to home for me, quite literally: I live on an eco-farm in the south-west of France. We are doing...

The Telegraph's roadmap to 1m paying subscribers and financial sustainability

There is a new mantra being chanted at The Telegraph – “10-1-23” – and it’s the pin code for the media group’s business strategy for the next four and a half ye...

Spotlight

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News

Ads We Like: Coca-Cola Brazil teams with Marvel Studios to turn a teen into a temporary Avenger

US Women’s Soccer Team highlighted in Fox spots leading up to World Cup

Earth Day: brands and organizations making a difference

Corona and Parley's stop-motion film shows how plastic impacts wildlife

Sri Lankan government blocks social media following attacks

McDonald’s ad implores Indians not to take voting for granted

Walmart plans to open 17 high-end Sam’s Club stores across China by 2020

Carousell appoints 72andSunny Singapore as it plots next phase of growth

Meituan Dianping closes offline supermarkets as it continues to scale back its business

China retail sales grow $1,457bn as consumer spending confounds downturn

Nintendo enters Chinese market through Tencent partnership

In Depth & Interview

4/20 vision: meet the marketers leaving the mainstream to blaze the cannabis trail

MGM Resorts' Lilian Tomovich goes Vegas-style big on experience

Coca-Cola is piloting a new experience-led approach to integrated marketing

How an immigrant identity shaped the careers of Martin Sorrell and other ad chiefs

Striving for agnostic: why brands, agencies & publishers need to work together

Inside brand-hunting Globe, Universal Music’s spin on a creative consultancy

Aston Martin's CMO is shaking up its marketing plan to open out its driver base

Publicis Sapient’s Nigel Vaz: the consultancies are doing what we did a decade ago

Opinion

The GDPR thaw: marketers reengage data-driven strategies

It's time we realised that good brands should come in small packages

Super apps are the next frontier for adtech in South East Asia

Customer data security is a marketing problem, too

What we can learn from Burger King’s chopsticks blunder

Did the ASA leap to the wrong conclusion by banning The Macallan ad?

Stop checking the box on female marketing

The Telegraph's roadmap to 1m paying subscribers and financial sustainability

The Drum Network

Why accessibility works for SEO

Are brands making the most of pop-up spaces?

Your approach to purpose branding is all wrong - the rise of movement strategy

Tangent appoints new business director

Don’t let your agency tell you it’s complicated

We Are Boutique to launch TV ad for The Energy Check

Facebook calls for regulation. No really?!

Way To Blue appoints former Netflix employee as its Munich managing director

Video

Latest Creative Works

Agencies: J Walter Thompson Brazil , Marvel

Agency: Wieden + Kennedy New York

Agency: The Many

Agency: FCB Artgroup