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21 January 2019

How The Sun built an 800,000 reader database through its integrated promotions strategy

Inspiring reader loyalty in the newspaper business is a top priority as print sales continuously decline across the board. News UK has been investing in loyalty...

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Tomorrow Is Too Late / Predictions 2019 / Brands In Motion / WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / People On The Move / Advertising Week / B2B / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

L'Oreal UK chief digital officer Nick Buckley becomes Nordics CMO

21 January 2019

Just Eat marketer Peter Duffy named interim CEO following Peter Plumb departure

21 January 2019

France takes tech tax lead with radical 5% proposal

21 January 2019

Creative Works EMEA: featuring 180 Kingsday, Leo Burnett, Knas and more

21 January 2019

Heavenly vision invites converts to embrace alcohol-free beer brand Lucky Saint

21 January 2019

Kia teases anti-celebrity Super Bowl campaign

21 January 2019

Don't be afraid to express your feelings, UniCornetto tells shy Indonesian teenagers

21 January 2019

Ads we like: Alibaba Pictures launches teaser to promote Peppa Pig's Chinese film debut

21 January 2019

McDonald’s apologises for depicting a character as a Taiwan national instead of Chinese in...

21 January 2019

Tiger Beer 'uncages new beginnings' for Chinese New Year

21 January 2019

Tech jobs decline in China as economic uncertainty kicks in

21 January 2019

In Depth

The 'new Dentsu': how the Japanese ad giant is paying more attention to the wellbeing of its...

18 January 2019

What’s next after NBC, Netflix, Sinclair shake up streaming

17 January 2019

What P&G’s media reshuffle tells us about its in-housing ambitions

17 January 2019

Behind Geico’s nostalgia play: fans vote for their favorite campaign

16 January 2019

The Drum Programmatic Punch: publishers are optimistic about the future

16 January 2019

‘Bendy’, ‘brave’ and ‘strategic’ – what does the marketer of the future look like?

14 January 2019

Fender doubles down on in-house CRM as latest product launches target female players

14 January 2019

How Tourism New Zealand used WeChat to drive China’s high-spending travellers to middle earth

14 January 2019

Opinion

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

21 January 2019

Lauren Ingram: Why start a side hustle?

21 January 2019

Paul Gubbins: Life in a post-cookie world would be like playing Guess Who?

21 January 2019

Sparking joy: agile is KonMari for marketers and businesses

21 January 2019

The genius and pitfalls of Amazon’s product sampling experiment

18 January 2019

How to advertise to a disagreeable world

18 January 2019

Toxic Masculinity is a much needed conversation

18 January 2019

Actually, it’s your fault: a contrarian’s view of today’s adtech challenges

18 January 2019

More Interviews

Interviews

How The Sun built an 800,000 reader database through its integrated promotions strategy

21 January 2019

10 questions with... Chris Hirst, CEO of Havas’ global creative network

19 January 2019

The Drum Network

Karin Drakenberg of StrawberryFrog on movement marketing, gender equality and 'NYC kindness'

17 January 2019

Unsung Heroes - the partnerships manager: Erin Jang, Dataxu

16 January 2019

The Drum Network

Ellen MacArthur Foundation welcomes Dragon Rouge to help promote the 'circular economy'

18 January 2019

Q&A: three perspectives on Vivaldi’s acquisition of Gravity Thinking

18 January 2019

Karin Drakenberg of StrawberryFrog on movement marketing, gender equality and 'NYC kindness'

17 January 2019

The Wow Company launches 2019 BenchPress survey of agency owners

17 January 2019

Studio-job.com: a never-ending scrolling art and design universe

17 January 2019

Olympians unite in latest campaign for Infiniti's All-Wheel Drive range

17 January 2019

It’s not the holiday destination, it’s the journey that delivers ROI

16 January 2019

How to create a content strategy

16 January 2019

Video

Latest Creative Works

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