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Today’s must-reads

Canada Goose - 01
photography
How Canada Goose is going beyond advertising stereotypes with the help of Annie Leibovitz
The clothing brand’s top marketer tells us how teaming up with the acclaimed photographer has allowed it to transform the way it markets its outdoor apparel to women.
Amy Houston
Senior Reporter, The Drum
Gillian Anderson fledgling G Spot drinks range
Health & Wellness
Sex Education star Gillian Anderson wants her G Spot brand to take on the wellness industry
John Lewis
Opinion
Sharon White’s exit was inevitable – now John Lewis needs to get back to basics
Two women smiling and looking at the camera
research
Portrayals of the Black British community in ads have improved
Ikea - Norway
ikea
Ad of the Day: Ikea literally spills guts in brutally honest campaign
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet

Most popular right now

CK2
The Drum Live
The Drum Live: Calvin Klein’s CMO on taking a different path from rival luxury brands
Lush
lush
Inside the Lush brand collaboration machine (that doesn’t rely on social media)
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet
Behind Ogilvy India's succession plan
Ogilvy
Ogilvy’s global CEO on making a succession plan work at Ogilvy India

From our columnists

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When drone shows first started appearing, the technology itself was novel. Now it's not, you need to tell a story far and wide.
Lou Kelly
With ‘sameification,’ social users will see the same content regardless of the platform they’re scrolling through. That’s a problem.
Sedge Beswick
Great strategy is built on the little details and plot twists that are the product of human intelligence, not algorithms or large language models. Great planners always find a way to bring their own spark of madness to the creative brief.
Ben Worden

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Heidi Montag and Spencer Pratt looking elderly
Mint Mobile ‘CoMINTment’ by Maximum Effort
andrea jin and her grandmother
Volvo ‘The Generational Drive: The Ultimate Approval’ by Eastern Standard Times
SHP - 01
Sandy Hook Promise ‘Just Joking’ by BBDO New York
BK - Hand
Burger King ‘The Hand’ by Buzzman

Subscriber-only

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Suresh Raj, chief growth officer of McCann
new business
‘I’m a new business hunter’: McCann NY’s new growth boss on pitching under pressure
Lush, Lego and NTS case studies for building fandom
Build A Brand
Four lessons for building fandoms, featuring Lego, Lush and NTS
Two women smiling and looking at the camera
research
Portrayals of the Black British community in ads have improved
Behind Ogilvy India's succession plan
Ogilvy
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Re-imagining tomorrow's communication
Re-imagining tomorrow's communication
The story of Creative Futures – an industry-wide initiative bringing together a specialist working group of experts, who all have an integral role to play in the process, with the emerging creative talent of tomorrow.
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A woman watching an advert on a TV that has followed the biggest 2024 advertising trend of emotion
Open Mic
We analyzed 4 years of data to predict 2024’s most important advertising trends
A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
Personalization doesn’t just pay off; it’s now the way of the world.
Promoted
The personalization payoff: where sellers meet buyers

Marketing

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Lush
Opinion
As others zig, Lush zags
The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend.
Gordon Young
Editor-in-Chief, The Drum
John Lewis
Opinion
Sharon White’s exit was inevitable – now John Lewis needs to get back to basics
A robot, looking up at the camera a little creepily
Artificial Intelligence
How does AI art make creative directors feel, really?
A woman watching an advert on a TV that has followed the biggest 2024 advertising trend of emotion
Open Mic
We analyzed 4 years of data to predict 2024’s most important advertising trends
Lush, Lego and NTS case studies for building fandom
Build A Brand
Four lessons for building fandoms, featuring Lego, Lush and NTS
Robot
Opinion
BriefGPT is no match for our little sparks of marvellous madness

Agencies

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Suresh Raj, chief growth officer of McCann
new business
‘I’m a new business hunter’: McCann NY’s new growth boss on pitching under pressure
After joining last month from Virtue where he was also chief growth officer, Suresh Raj says McCann must be selective if it is to boost growth without grinding down staff.
Sam Bradley
Senior Reporter, The Drum
Two women smiling and looking at the camera
research
Portrayals of the Black British community in ads have improved
Behind Ogilvy India's succession plan
Ogilvy
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Jak McLoughlin
Opinion
What do they do all day? Summit’s Jak McLoughlin explains the affiliate manager role
Zoe Scaman
Agency culture
Rage kept Zoe Scaman in adland. Now she wants young talent to transform it for themselves
Photograph of a shopping mall with people walking around
The Drum Recommends
Top 20 medium size creative retail agencies

Creativity

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Rob
Vaynermedia
My Creative Career: Rob Lenois, chief creative officer at VaynerMedia
As part of our My Creative Career series, Rob Lenois details how being the ‘class clown’ paved the way for a decades-long career pushing the boundaries of advertising.
Amy Houston
Senior Reporter, The Drum
Ikea - Norway
ikea
Ad of the Day: Ikea literally spills guts in brutally honest campaign
Canada Goose - 01
photography
How Canada Goose is going beyond advertising stereotypes with the help of Annie Leibovitz
WTP - 01
sustainability
Ad of the Day: Who Gives a Crap reimagines Winnie the Pooh’s home as ‘Zero Acre Wood’
Heidi Montag and Spencer Pratt looking elderly
Mint Mobile
Mint Mobile celebrates The Golden Bachelor with aged Heidi Montag & Spencer Pratt
EA SPORTS FC 24 campaign
Sony Playstation
Erling Haaland & Vinicius Jr come to life in 3D ads heralding ‘EA Sports FC 24’ rebrand

Media

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Rumble Trouble
Opinion
Is Rumble worth the trouble for any advertisers?
Nat Poulter
BBC
Why BBC Studios hired its first-ever VP of digital commercial
Mark Dolan
news
Is it game over for GB News?
1
Most Effective Ads of the Month
Leaning into the 'allure of autumn': System1's 5 most-liked UK ads of September
Internet
Opinion
What does the UK’s Freely alliance mean for the future of TV?
A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
Rio Ferdinand and Sue Fennessey in conversation with Gordon Young
The Drum Live
The Drum Live: Rio Ferdinand wants brands to back a new era of social media
Clickbait illustration
media planning and buying
New parameters define spammy ‘made for advertising’ sites

The Drum TV

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S1 : E1 The Story of Brand Storytelling

It starts with a customer

S2 : E19 The Drum at Cannes

Glowing engagement

20 mins

S1 : E9 Agency Leaders Debate

Agency Leaders Debate: Should agencies collaborate with each other or go it alone?

32 mins

collaboration

Re-imagining tomorrow's communication

16 mins

Sustainability

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Vinterior OOH campaign
ikea
‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ads
Watershed moment for greenwashing regulation with Shell ad ban
greenwashing
ASA rebuts accusations it’s not fit for purpose against greenwashing
Shell
Havas
Havas B Corp status at risk following Shell appointment
A Shell oil rig in the North Sea
Opinion
Havas and Shell: a controversial partnership that makes sense
Shell
Havas
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
New York smog
Environmental campaigns
Holding companies react as research claims fossil fuel contracts at all-time high
Influencers caught up in greenwashing politics amid rise in green-led content
Unilever
Influencers avoiding climate content for fear of being branded greenwashers
Wagamama x Pangaia
Brand strategy
Wagamama’s slow fashion collaboration part of ‘never-ending’ sustainable journey

Tech

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A remote control pointing at a connected TV aka CTV
Opinion
How can advertisers successfully harness connected TV?
WPP's chief AI officer on AI in advertising
The Drum Live
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet
Shopping trolley
The Drum Live
The Drum Live: Ecommerce shouldn't lose its humanity amid AI boom
Image
AI
From policy to possibilities: the Advertising Association's AI taskforce explained
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?
X app logo
Twitter
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
How to get the C-suite on board with data privacy
Promoted
Prioritizing privacy: how to get buy-in from the C-suite
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z
Open Mic
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z

Open Mic

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Storyblok
Time to ditch WordPress? 5 reasons to go headless in 2024
Wunderkind
Black Friday and Cyber Monday: Research reveals top 5 trends to help boost revenue
Acquia USA
You’re already behind: The time to embrace generative AI is now
Anzu
What the ad industry and in-game advertising can learn from Unity's runtime fees
Marigold
Why collecting zero-party data via loyalty programs is more important than a one-off sale
Acxiom
4 ways to use customer data to drive Q4 results, without the holiday drama
LiveRamp
Data collaboration will be key to golden quarter success in 2023 - here's why
Tagger by Sprout Social
Bad leadership is failing DE&I initiatives – here's how to avoid the same mistake

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Protestors in the Hollywood writers and actors strike
The Drum Network
Can Hollywood influencers work during the strike? A guide for brands and creators
One of the two labor strikes that have halted production in Hollywood ended last week. The other continues. What does that mean for brands working with SAG talent? The Fifth’s Shannon Reed investigates.
Shannon Reed
Vice President of Operations, The Fifth
A vivid piece of graffiti, featuring a plant growing out of someone's head
The Drum Network
Gen Z’s ‘luxury aspirers’: How high-end brands can avoid alienating aspiring buyers
A well-dressed woman on a street
The Drum Network
Timing, tone, and audience: 3 pillars for brands leveraging trends on social
Roses, up close, and painted all the colors of the rainbow
The Drum Network
How digitization and biddable media changed everything for advertisers
Rows of colorful different donuts
The Drum Network
The new planning paradigm: How media is diversifying and integrating at the same time
A red floppy disc
The Drum Network
Death by digital: How much will history remember gen Z?
An unrolling reel of film
The Drum Network
Streaming’s seismic shift: How video killed campaigns and changed the game
A man's face. He looks like a pirate!
The Drum Network
Will failed streaming models and false promises bring back piracy?
Lego figures acting out a dangerous tree-trunk-bridge crossing by a jeep
The Drum Network
Fields of dreams: Why self-contained cross-media platforms are doomed to fail