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20 November 2018

M&S is putting Instagram higher on its media plan amid a marketing reset

Under pressure to attract a new, younger, generation of shoppers, Marks and Spencer (M&S) has funneled more media budget into Instagram, where it’s been experim...

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News

Study shows consumers value human-like communication from brands

20 November 2018

Kraft promotes mac & cheese as family-saving Thanksgiving alternative

20 November 2018

People on the move including CNN Digital, Grey New York, J. Walter Thompson and more

20 November 2018

Accenture and WPP play nice as Shell brings the consultancy into CRM fold

20 November 2018

After missing out on top job at WPP, IBM’s David Kenny named Nielsen CEO

20 November 2018

Meet The Drum Marketing USA Awards judges: Diageo, CA Technologies and Coty Inc

20 November 2018

How British and American consumers feel about brands expressing opinions on social media

20 November 2018

Brand activation lessons retailers can learn from FMCG

20 November 2018

Domino’s visualises what tastebuds say when trying its new cheeseburger pizza

20 November 2018

Taco Bell pranks public to think idle Big Ben chimes once more

20 November 2018

Brazil, Latvia & Singapore pressure Zuckerberg to give evidence on political interference

20 November 2018

In Depth

M&S is putting Instagram higher on its media plan amid a marketing reset

20 November 2018

Instagram is clamping down on influencers with fake followers – but is it enough?

19 November 2018

Bleacher Report says viral rivals 'play to empty stadiums' as it drops Puma Lukaku track

19 November 2018

How Pizza Hut's Taste Freedom brand revival hinges on 'fewer, bigger' social media drives

19 November 2018

‘Bang for our buck’: how MSIG's first-ever CMO plans to reinvent insurance marketing

19 November 2018

Why The Evening Standard is betting on luxury lifestyle to crack America

16 November 2018

Inside The Correspondent’s $2.5m crowdfunding drive to be the ‘antidote to breaking news’

14 November 2018

The mechanisms behind the 3% Conference’s macro-revelations and micro-revolutions

13 November 2018

Opinion

Marc Lewis' Christmas ad rankings: Twitter's real John Lewis ad is a fitting tribute

20 November 2018

Through the looking glass: What could be in store for MadTech in 2019 and beyond?

20 November 2018

Five takeaways on launching a brand in China

20 November 2018

What brands need to know about avoiding digital advertising's festive fraudsters

19 November 2018

Social data professionals must unite around global ethical standards or face wipeout

19 November 2018

Shortlist axe proves how hostile the men’s mag market is today – but all hope is not lost

19 November 2018

Telling stories: connecting with your audience to produce an authentic experience

19 November 2018

What does the ASEAN e-commerce agreement mean for brands, consumers and the region?

19 November 2018

More Interviews

Interviews

The Biz Dev 100: Kellie Sharp, business development director, AmazeRealise

20 November 2018

Imax Theatres president on partnering with film studios and 'glocalisation'

20 November 2018

The Biz Dev 100: Oliver Bell, new business director, Jellyfish

19 November 2018

The Biz Dev 100: Kate Barker, business development manager, Start

19 November 2018

The Drum Network

Way To Blue appoints Christelle Randall as global head of publicity

20 November 2018

David Vs Goliath – why smaller agencies can beat big agencies

20 November 2018

iCrossing’s seasonal sarnies' taste test returns to reveal its favourite

20 November 2018

Are we witnessing the death of the Christmas TV ad?

20 November 2018

Joined-up autonomy: enabling a truly global content strategy

19 November 2018

Agency pitching: Trailer trash or trailer cash?

19 November 2018

West Midlands Trains appoints Impero to create branding for two new rail brands

16 November 2018

The Cotswold Company commissions AB to create brand film series

16 November 2018

Video

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