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US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital

Modern Marketing

Modern Marketing

Google clarifies timeline for adoption of Privacy Sandbox’s Floc and Fledge
Agency Business

Ad industry blasts ‘sensationalist coverage’ of Jo Wallace and JWT legal case in Daily Mail
Modern Marketing

Are the walls closing in on cryptocurrency ads?
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Latest

How do you solve a problem like...

How do you solve a problem like... making ads funny again?
Creative Works

DWP’s ‘Somewhere out there’ hopes to ignite job hunts in uncertain labor market
Wunderman Thompson

Ad industry blasts ‘sensationalist coverage’ of Jo Wallace and JWT legal case in Daily...
Promoted

Webinar: Outdated site search is letting your customers down, and costing you business. Here's...
Creative Works

Durex billboard campaign encourages people to stay safe after ‘Freedom Day’
The Drum B2B Hub

US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital
Creative Works

Ad of the Day: Sky Mobile teams up with Lady Leshurr to launch break-up track
Ad Spend

Zenith: UK ad spend will grow 13.5% in 2021 and bypass pre-pandemic levels
Google

Google clarifies timeline for adoption of Privacy Sandbox’s Floc and Fledge
Future of Media

Tencent’s dominance in music industry under spotlight as China continues to regulate big...
Cryptocurrency

Are the walls closing in on cryptocurrency ads?
Little Caesars

Little Caesars cooks up “stuffed people” to attract Gen Zers on TikTok
Promoted

The FT Investment in Brand Award celebrates Patagonia in a year devoted to sustainability
Opinion

The meme theory: how brands can tap into internet culture
Opinion

‘Be an accomplice’: the final installment of the Queer Ad Folk trilogy
More Awards Case Studies

Awards Case Studies

Awards Case Studies

The Drum releases edited presentation of the Awards for Marketing's 40 award-winning campa...
The Scottish Design Awards

Whitespace, Playdead & Pim-Pam unlock success at the Scottish Design Awards
Awards Case Studies

What are the pros and cons of hybrid events? The Drum ran its first two and here’s what we...
Awards Case Studies

Coca-cola considers running Chip Shop ad as part of Pride campaign
Awards Case Studies

Success stories: all the winning case studies from The Drum Awards for Marketing 2021
Brand strategy

Taking visitors on a virtual tour of the New York Met boosted Verizon's brand perception
crisis pr

No more finger lickin’: why KFC put its famous strapline on ice
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Latest Creative Works

McDonald's: MyMcDonald's Rewards
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BT: Wall of Hope by Digitas & Saatchi & Saatchi
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Shelter: Not My Shame by VICE
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The Department for Work and Pensions: Somewhere Out There by M&C Saatchi
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Merlin Entertainments Group Ltd: Rediscover the Feeling at Every Turn by Elvis
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Finish: WFF: A Wild Swim to Save Water by Havas
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Peloton: It’s You. That Makes Us by adam&evenyc
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Havas London: Freedom Day by Durex
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More Open Mic Opinion & Insights

Open Mic Opinion & Insights

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Depositphotos

7 visual marketing tips to attract your audience's attention
Allison+Partners

Digital advertising: what's hot and what's not?
CreativeRace

Dirty words, and other advertising filth
Depositphotos

Social media trends to make your brand stand out
Data & Marketing Association

How do the most successful brands get us thinking about them?
Aprais

How client-agency relationships are affected by business category
LiveArea

LiveArea amplifies Spree Interactive’s brand in VR gaming
Facebook

The ads auction: optimising for the holiday season
ClickThrough Marketing

In-house to agency: from being the client to becoming the marketer
More Opinion

Opinion

Opinion

The meme theory: how brands can tap into internet culture
Opinion

‘Be an accomplice’: the final installment of the Queer Ad Folk trilogy
Opinion

How do we upskill and reskill for the future of workforce and workplace?
Opinion

As travel makes a comeback, here's what advertisers must keep in mind
Opinion

Future of Media: Olympics fever, OOH celebrates Freedom Day, Indy on TV
Opinion

Channel (s)hopping: exploring the potential for shoppable TV ads
Opinion

Why your brand’s primary target must now be your own employees
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The Drum Network

The Drum Network

The impact of the pandemic on luxury travel trends driven according to UHNW travel clients
The Drum Network

Reversing a decline in public trust
The Drum Network

Why solid processes are the difference between your agency flying or failing
The Drum Network

Space & Time secures media brief for Immaculate Vegan
The Drum Network

Intermarketing bolsters senior team at Leeds HQ
The Drum Network

OMD tops global and EMEA media agency ranking
The Drum Network

The science of selfies: 3 insights to up your selfie game
The Drum Network

Commerce is about selling an experience, not just selling stuff
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