The Drum | Marketing, advertising, design and digital news

Skip to content

The Hook shifts focus from 'vanity' views to loyalty as it ups original comedy sketches

Entertainment and comedy media brand The Hook has built a following on Facebook by creating original sketches and funny videos since 2014. Years later it is mov...

Spotlight

The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / Cannes Lions / People On The Move / SXSW / Advertising Week / B2b / 50 Under 30 / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Manchester United unveils official global mobile app

The Drum presents: Tom Ollerton talks to Rachel Falconer, head of Goldsmiths Digital Studios

Sony Pictures Network unveils a digital campaign for the 18th Asian Games

Amazon Music animates Ariana Grande, Kendrick Lamar and SZA in ad campaign for the service

TV Ad Spend Weekly: McDonald's goes for two with a new deal and new ads

Parse.ly Bites: Work, play, read. What stories have your colleagues’ attention?

Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets

The Specialist Works under new ownership following management buyout

Sportswear favourite Ellesse launches first ever brand campaign

Michelob Ultra creates Caddyshack-like golf bag complete with beer keg and Bose speakers

Mad Men's Lou Avery ruffles feathers at the Leith Agency with outdated attitudes

In Depth

The Hook shifts focus from 'vanity' views to loyalty as it ups original comedy sketches

How Rakuten Marketing plans to rebuild trust in the programmatic landscape

Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns

How a challenger bank redesigned the credit card for the vertical era

'The Formula One of music festivals': why Ultra Music Festival is important for Singapore

Blue is the safest colour: inside the logo colour palettes of global industries

Greenpeace: the bravest brand without a brand manager?

Olay on uniting celebrities and influencers for 'Face Anything' makeup-free push

Opinion

Social media influencers investigation: when does brand love become breaking the law?

eSports – The opportunity for non-endemic brands to come and play

Influencer measurement: don't put data on a pedestal

Ignore Tencent's troubles - it's not game over yet

How The Sun took on The Mail online – and won

The cost of ambition in the creative industry

US gambling is here: What search advertisers need to know

I’m a woman, a creative and a mum: what if I don’t want to have it all?

More Interviews

Interviews

Q&A: Lisa Price, founder of Carol’s Daughter

Unsung Heroes - the art director: Peamthakorn Phancharoensin, Iris

In the director’s chair: Traktor on winning loads of awards, being funny and the ‘shorts of...

'There's print, and there's the Journal' – Dow Jones hires Conde vet Josh Stinchcomb as CRO

The Drum Network

Car subs service Drover puts the foot down with first TV campaign

LDL Components selects CTI Digital for its ecommerce platform

Linear ‘live’ TV still appeals to viewers : SpotX

Qumin appoints OMD’s Jennifer Zou as performance director

The story behind the social media campaign for Dutch violinist and conductor André Rieu 'Amore'

The new demands on creative content in 2018

How Yamaha used brick & mortar retail to reposition Yamaha Music

Building a loyalty programme? Beware of cuckoos

Video

Latest Creative Works

Agency: The Republik

Agency: Wieden+Kennedy

Agency: CP+B

Agency: Giant Spoon

Agency: Pentland

Agency: RED Interactive Agency

Agency: Grey London

Agency: BBH London