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Facebook appoints multiple agencies to lead flagship brands in marketing model shift

Facebook has restructured its agency model, adopting a broad spread of top global agencies from ad land to lead each of its apps....

The 3 sins of LGBTQ+ marketing: riding the Pride bandwagon

To kick off The Drum’s three-part series about the biggest mistakes brands make when it comes to LGBTQ+ marketing and how to avoid them, we explore how advertis...

Spotlight

The Drum Arms Hub / Tomorrow Is Too Late / Predictions 2019 / Brands In Motion / WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / People On The Move / Advertising Week / B2B / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Ariel taps Indian superstitions by making team jerseys the Cricket World Cup lucky charm

WWF tours nature phone box to ring a climate crisis warning

Peta applauds KFC's modest vegan Imposter Burger trial

Tic Tac hopes to make a mint in men's fashion with Father's Day cufflinks

Adam&EveDDB's debut ad for Virgin Media takes a dark creative turn

Spotify now lets advertisers target podcast listeners

Instagram advertising when everyone's on holiday: making the most of seasonal moments

The Drum Arms in Cannes 2019 with Diageo, BT, P&G, Mars, Unilever, GSK, Ladbible, Disney

Programmatic Punch US 2019 wrap-up: data democratization and transformational leadership

Twitter celebrates its 'influencers and movement-makers' with #StartWithThem campaign

The Drum Network’s South West group to focus on agency/client relationships

In Depth & Interview

10 questions with... Carla Heath, managing director of Whippet

Programmatic Punch US 2019: predicting where TV budgets will be placed

The 3 sins of LGBTQ+ marketing: riding the Pride bandwagon

From one banner ad to a global industry – digital advertising 25 years on

More than YouTube: inside Google’s pitch to advertisers in Cannes and beyond

Hanson Robotics chief Jeanne Lim on why marketing needs AI, robotics and emotion

Ones to Watch at Cannes: Heinz’s Kecap ABC and VMLY&R’s ‘Real Husbands Cook’

Vegan brands: serious new marketing trend or gimmicky cash cow?

Opinion

Understanding trust: a CMO's most underutilized strategy for growth

China, what’s the future? (WTF): Influencer marketing and live streaming

A letter of protest: Why I cut my Cannes Lion in half and sent it back

Out of the kitchen: Why the ASA clamping down on gender stereotyping is just the start

Surfing the wave: how social media can be used to power product innovation

The Overtake is on a drive to prove national news can thrive outside London's media bubble

Personalised hammer anyone? Father’s Day marketing still endorses outdated views of men

Silence is golden: preparing for the sound-off mobile ad ecosystem

The Drum Network

Using AI to predict the future of customer centric communications

Seasonal partnerships can deliver long-term benefits

Everything brands need to know about launching on TikTok

Branding Pride: It’s complicated

Binging on Netflix; killer content marketing lessons

Lessons in creativity from Mark Lund at McCann WorldGroup

Why marketers should consider adopting and aligning AI with their business strategy

Allergy friendly range Marty's launches to remove stigma around allergies

Video

Latest Creative Works

Agency: Leo Burnett

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Agency: Buzzman