The Drum | Marketing, advertising, design and digital news

Skip to content

13 November 2018

In defence of advertising: Why is the sector given such a raw deal when it can do so much good?

The global TV advertising sector will be worth £5.38bn next year, according to Statista, across broadcast and video on demand alone. The industry continues to g...

Spotlight

WFA Global Marketer Of The Year / The BD100 / Pitch Perfect / The DADI Awards / Industry Insights / Cannes Lions / People On The Move / SXSW / Advertising Week / B2B / 50 Under 30 / Customer Experience / Programmatic / Addressable TV / YouTube: Re:View

News

Advertising the British way: lessons from The Monkeys’ creative exchange with Karmarama

13 November 2018

DOJ settles with Tribune and five other broadcasters on 'unlawful' information sharing

13 November 2018

Justin Marshall named Wunderman Seattle MD as Robbee Minicola returns to Microsoft

13 November 2018

Facebook opens up content moderation processes to French regulators

13 November 2018

ATP serves up 'Love It All' rebrand to convert casual fans of the Grand Slams

13 November 2018

Ogury top trending apps: the rise of next gen retail apps

13 November 2018

People on the Move including Dentsu Aegis, VMLY&R, CNN, Publicis, Wunderman and more

13 November 2018

Center Parcs runs reactive print billboards that entice holidays only when it rains

13 November 2018

After muffling the ad industry, workplace harassment NDAs face a government review

13 November 2018

Love Has No Labels campaign continues with short film by David Nutter and Lena Waithe

13 November 2018

Yellow Tail makes fans Super Bowl stars in six-second video contest

13 November 2018

In Depth

The mechanisms behind the 3% Conference’s macro-revelations and micro-revolutions

13 November 2018

In defence of advertising: Why is the sector given such a raw deal when it can do so much good?

13 November 2018

SodaStream is on a mission to drive change, not just make sales

13 November 2018

FT's hunt for interactive audio and voice 'sweet spot' begins with Hidden Cities: Berlin

13 November 2018

Advertising Down Under: lessons from Karmarama’s creative exchange with The Monkeys

12 November 2018

Reddit’s co-founder wants to disrupt the alcohol industry – without bursting the D2C bubble

12 November 2018

Iceland's back-up marketing plan after Christmas campaign was banned

12 November 2018

Word to the wise: how voice tech is making the web more accessible for older users

12 November 2018

Opinion

Once more, with humanity: Lessons in brand identity from direct-to-consumer startups

13 November 2018

Iceland’s ad was never 'banned' – but the publicity is no bad thing

13 November 2018

The rise and rise of in-house agencies: can external shops still thrive?

12 November 2018

Influencer recommendations are not celebrity endorsements

12 November 2018

Marc Lewis' Christmas ad rankings: Cadbury's 'Secret Santa' oozes persuasion and charm

12 November 2018

Mentoring is an overlooked saviour for diversity and the talent gap

12 November 2018

What should you watch out for next in video?

12 November 2018

Marc Lewis' Christmas ad rankings: Iceland's banned ad is off the charts

09 November 2018

More Interviews

Interviews

The Biz Dev 100: Julia Franks, New Business Director, Saatchi & Saatchi

13 November 2018

The Biz Dev 100: Yasmin Malecki, business development manager, Sovendus

13 November 2018

The Biz Dev 100: Jack Williams, head of new business, Atomic London

13 November 2018

The Biz Dev 100: Lucy Morris, head of business development, TMW Unlimited

13 November 2018

The Drum Network

Help your business prepare for a successful Black Friday

13 November 2018

Collaboration: When clients and agencies are at their best

13 November 2018

Reaping the rewards through diversity

13 November 2018

Movement Marketing strategy explained: what is the enemy of your brand?

13 November 2018

The importance of insight-led video strategy

13 November 2018

Influencer marketing is only effective if the influencer is actually influential

13 November 2018

How to write a new business email that won’t be ignored

12 November 2018

Planning for your 2019 digital marketing strategy

12 November 2018

Video

Latest Creative Works

Agencies: Leo Burnett , The Ad Council

Agency: FF Paris

Agency: Fortnight Collective

Agency: Saatchi & Saatchi