Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Tricks of the marketing trade

Collaboration between client and agencies reaps mutual rewards

How the change in film’s traditional release windows will re-invent a 100-year old business

How to get the most out of paid and organic search

Back to school: a lesson in brand relations

Five tips to ramp up your Facebook video advertising

Total football can inspire content marketing in the omni-channel era

Why Adaptive Persuasion is the future of customer experience

Why Generation Z understand the world of social media far better than any other group

Survey reveals ‘product thinking’ as the key to digital effectiveness

Make believe: When social influencers turn virtual

Q&A: DAC chief executive Norm Hagarty chats about rebranding

The future is OTT - advertisers must move with the market

How to get your Pride marketing right as rain

Tackling the China firewall : A handy guide on the Chinese digital platforms

Is your agency’s pricing model fit for purpose?

Data management tech: when to outsource, when to buy and when to build

Influencer Marketing Barometer | Hotels Special with Redpill

What you need to know before your brand enters China

How agencies can become more relevant to brands

IGTV holds the keys to true consumer engagement: three ways to get your brand more involved