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News, insights and stories from inside the marketing industry

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GottaBe! reflect on participating in the Goldman Sachs’ 10K small business programme.

4 days ago

5 min read
I stepped away from my business for 3 months for Goldman Sachs 10,000 Small Businesses
Emerging Communications on why marketers should reconsider investing in the pet sector. Image: Krista Mangulsone/Unsplash

4 days ago

5 min read
Why China’s booming pet economy is a lucrative trend for digital marketers
Propeller reevaluate the significance of trade media.

4 days ago

3 min read
You need to invest your time (and dollars) in trade media, now
frog consider how inflation costs are impacting product portfolios. Image: Sara Kurfess/Unsplash

5 days ago

5 min read
Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty
BECG question whether WFH culture is here to stay in light of recent comments. Image: Chris Montgomery/Unsplash

5 days ago

4 min read
Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
Rawnet on how marketers can embrace changes to Google Analytics. Image: Myriam Jessier/Unsplash

5 days ago

5 min read
GA4: how to get ready for the next generation of Google Analytics
frog weighs in on whether taking things in-house enhances commercial success. Image: Kristin Wilson/Unsplash

08 Aug 2022

5 min read
Don’t fight, but rethink the in-housing hype
frog look at the evolution of modern brands and provide a guide for marketers wanting to improve. Image: Nik Magpyhro0aa/Unsplash

05 Aug 2022

5 min read
How modern brands grow: evolving into a new space
Transmission look at the evolution of creativity in the B2B marketing space. Image: Charles Deluvio/Unsplash

05 Aug 2022

4 min read
The state of B2B creativity: calling all creative leaders
Vertical Leap on how to make the most of updates to the Google Maps app. Image: Henry Perks/Unsplash

05 Aug 2022

5 min read
Five new features in Google Maps you need to know about
The Good Marketer on optimizing Instagram and implementing an advertising strategy. Image: Solen Feyissa Kwza/Unsplash

05 Aug 2022

5 min read
Tips for creating an Instagram advertising plan
Jack Morton considers how the evolution of the metaverse will impact employment practices.

04 Aug 2022

6 min read
The future of employee engagement is in the metaverse
Coegi on how to crack into new international markets with success.

03 Aug 2022

5 min read
The key to breaking into international markets
Opinium question the impact that the pandemic had on the live music industry. Image: Magnus Lunay/Unsplash

03 Aug 2022

3 min read
Live music is back – but some fans will need a nudge
frog on why burning the script and embracing a less formulaic approach could work. Image: Yaoqi/Unsplash

02 Aug 2022

5 min read
Burn your brand book and embrace creativity
Rufus Leonard discuss the concept of composable architecture. Image: Victor A Baoopba/Unsplash

02 Aug 2022

4 min read
How marketers can go from idea to launch at speed with composable tech architecture
A pair of hands taking a picture of a street art mural

25 Jul 2022

5 min read
The TikTok generation: build brand loyalty by offering creators freedom
A jar of coins with the shoot of a plant growing out of it

25 Jul 2022

7 min read
Agencies should see challenges and opportunities in latest IPA Bellwether

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Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

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Remote working and the demands for fairer, more inclusive workplaces have transformed how our offices operate. This is where we explore what the future of work looks like.

Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

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TV is being reshaped, from the rapid ascent of OTT and connected TV to subscription strategies and algorithmic advertising. The best screen in the house is once again fighting for supremacy on every front.