Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Tricks of the marketing trade

David vs Goliath: helping independent hoteliers win against the OTA giants

Don’t forget Microsoft Ads! Why other search engines are important for PPC strategies

Milton Friedman was wrong: movements towards social business are proof

Why Wilderness agency is breaking the traditional agency model

How to create deeper connections by going direct to user

The £500K club: How three brands disrupted their categories

With the passing of Lord Bell, I fear we will not see his like again

Are food and drink companies prepared for Brexit?

Digital advertising is changing: advertisers need to seek a different partner

How can marketers benefit from the healthy eating industry

Vox pop: What can the industry do to attract more young people?

Agency growth stories: TopLine on why the best business strategies require inbound and outbound

How you can benefit when 50% of Google searches generate zero clicks

5G and its societal impact in the home. Are you ready?

Why brands must pay attention to user experience

Five-step guide to automation and personalisation for financial services brands

Why are marketers attached to outdated demographic profiling?

Six best practices to focus on for your PPC landing pages

Never heard of the ‘Socrates of San Francisco’? Nine reasons you should have

Get ready for the spooky season: Marketing lessons for Halloween