The Drum Awards Festival - Creativity

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Categories Marketing Agencies Creative Media Sustainability Technology

The Drum Network speaks

News, insights and stories from inside the marketing industry

A stylishly dressed Muslim woman in front of a sports car

4 days ago

4 min read
Festive fashion for Muslim women: Celebrating in style and modesty
The Drum Network
Some street lights that look like a robotic face

4 days ago

5 min read
Can AI ever master media planning?
The Drum Network
A clutch of balloons, with smiley faces on them

4 days ago

10 min read
Likeability is the popularity contest B2B brands can’t afford to lose
The Drum Network
A hand holding a bank card, making a contactless payment

5 days ago

5 min read
Retail media: Can a sharing approach to data benefit retailers, brands, and customers?
The Drum Network
An ancient Greek statue of a winged god

29 Nov 2023

6 min read
The brand odyssey: What ancient Greek wisdom teaches us about ‘masterbrands’
The Drum Network
A crowd of people

29 Nov 2023

6 min read
There’s no such thing as a B2B customer: Why B2B marketing needs a makeover
The Drum Network
An array of colorful flowers

28 Nov 2023

4 min read
Reflecting DE&I in brand content is only becoming more important
The Drum Network
A statue of Walt Disney and Mickey Mouse, in front of a Disney pleasure resort

28 Nov 2023

5 min read
What can designers learn from Disney’s 12 principles of animation?
The Drum Network
A skull wearing headphones and dark glasses

28 Nov 2023

4 min read
My ad diary: How many messages get through our ‘personal paywalls’?
The Drum Network
A person reclining on a comfortable chair with a laptop and a cat on their lap

28 Nov 2023

5 min read
As Publicis Groupe mandates 3 in-office days, should agencies follow suit?
The Drum Network
A twirled-up tape measure on a yellow background

24 Nov 2023

6 min read
Congrats on a great brand experience – but do you know if it really worked?
The Drum Network
A pair of binoculars facing the camera, with red lenses

23 Nov 2023

4 min read
Struggling getting to grips with GA4? You’re not alone.
The Drum Network
An anotated model of the human head, with its brain on show

23 Nov 2023

4 min read
Retail needs therapy: Why stores need a mindset shift if they’re going to survive
The Drum Network
A forest fire

23 Nov 2023

5 min read
What does it mean to do purpose properly? One comms director’s reflections
The Drum Network
Four women in luxury fashions

22 Nov 2023

5 min read
How luxury brands can market to ultra-high net-worth women
The Drum Network
A number of cows, looking straight at the camera

22 Nov 2023

5 min read
The secret to selling more plant-based products? Don’t say ‘vegan’
The Drum Network
A shop sign that reads 'Animal Anus'

22 Nov 2023

6 min read
When everyone thinks they’re a designer, you end up with ‘Animal Anus’
The Drum Network
A billboard over a busy road

22 Nov 2023

5 min read
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024