Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Tricks of the marketing trade

The rise of the micro-resolution: New Year fitness and wellbeing marketing trends

There is life outside of London for the UK’s tech economy - but we also need to get out of...

The YouTubification of Facebook

The impact of voice search on local SEO

The law of diminishing returns: has the John Lewis Christmas advert had its day?

Content and partnerships are the secrets of digital success in 2019

Kanye stand the heat? How Burger King UK went viral with just three words

Problem solving: how to target and understand your customer

When it comes to a website, where does the brain reside? Designer or the developer?

Help your business prepare for a successful Black Friday

Collaboration: When clients and agencies are at their best

Reaping the rewards through diversity

Movement Marketing strategy explained: what is the enemy of your brand?

The importance of insight-led video strategy

Influencer marketing is only effective if the influencer is actually influential

How to write a new business email that won’t be ignored

Planning for your 2019 digital marketing strategy

Taking stock: agency growth stories

Typical: you tell some women the High Street is dying and they refuse to believe it

Single and ready to mingle: Singles' Day, the new blockbuster shopping day