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News, insights and stories from inside the marketing industry

Latest

Summit

2 days ago

5 min read
Nascent technologies and a quantum future: 3 takeaways from the 2022 Web Summit
Airplane on blue background

2 days ago

7 min read
Turning delays into delight: how airlines can tap into brand power
A life-saving ring

4 days ago

6 min read
Will Elon Musk ‘sink’ or swim at Twitter?
Man using laptop

5 days ago

6 min read
4 steps to adapting and thriving with composable tech
A shopping arcade at Christmas

5 days ago

5 min read
How will gen Z approach Christmas shopping? I surveyed my son to find out
Woman wearing black blazer

24 Nov 2022

6 min read
Design Classics: the versatile, understated essence of Margaret Howell
Woman wearing headset

24 Nov 2022

5 min read
People v platform: does your brand really need to be in the metaverse?
People throwing up peace sign at protest

24 Nov 2022

6 min read
How does celebrity political transparency impact public image?
Html tag

24 Nov 2022

6 min read
The risk of website redesign (and a better approach)
Black Audio-Technica microphone on pink background

24 Nov 2022

5 min read
Everything brand tone of voice is (and isn’t)
Wall-E

22 Nov 2022

5 min read
Is neural storytelling a mature opportunity for content creators?
Priya with 'the tea'

22 Nov 2022

4 min read
Spilling the tea: how my first job out of uni is going at Tug
Woman sat on chair facing window

22 Nov 2022

5 min read
Singles’ Day: which fashion brands garnered the most attention?
A light prism pyramid

22 Nov 2022

5 min read
Gen Z and Maslow’s hierarchy of needs: are you helping younger colleagues to flourish?
A live stream shopping set-up

22 Nov 2022

4 min read
What you need to know about livestream shopping in 2023
Palm leaves

21 Nov 2022

5 min read
Anthropy 2022 and the power of ‘say and do’
People walking on crossing

21 Nov 2022

8 min read
How to protect (and promote) your brand during a recession: 4 kinds of customers
Piggy bank

21 Nov 2022

7 min read
Amid financial adversity, loyalty and advocacy are more important than ever

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Modern Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Agency Business

The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.

Creativity

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

Work & Wellbeing

Remote working and the demands for fairer, more inclusive workplaces have transformed how our offices operate. This is where we explore what the future of work looks like.

Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Future of TV

TV is being reshaped, from the rapid ascent of OTT and connected TV to subscription strategies and algorithmic advertising. The best screen in the house is once again fighting for supremacy on every front.

Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.