Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Tricks of the marketing trade

Building a business: Agency growth stories

Why CPA is an outdated measure of paid search

How to create the best PR strategy for your business

Four ways to monetise original social media content

Why brands need to use KOLs (influencers) in China

Businesses should take a stance on immigration, climate change & equality says research

Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

How Nike reframed brand purpose in the age of social-conscious marketing

How to create video content your audience wants to see

Visual Search: how to optimise for it

Why are Chinese tech giants Alibaba and Tencent building inhouse marketing teams?

Why are so many brands missing millions from their social media?

Will WhatsApp plug the revenue hole for Facebook?

Lessons from IFA 2018: technology is great but customers still matter

A beginner's guide to visual search in 2018

Artificial Intelligence is already all around us

The UK’s most inspirational independent agencies revealed

Five ways brands can respond to rising ethical demands

Hospitality sector welcomes AI voice services

Lessons from a decade of monetising content with affiliate marketing