Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Tricks of the marketing trade

Neural storytelling: how AI is attempting content creation

‘It’s the customer, stupid’: time for digital marketing to focus on human relationships

Specialist indie agencies enjoy influx of new biz opportunities, says The Future Factory

Transparent media: is it time for advertisers to take back control?

It’s not the holiday destination, it’s the journey that delivers ROI

How to create a content strategy

Are agency diversity initiatives delivering results?

Fin plays catch-up to Tech: Most Connected Brands study

CES 2019: 5G, autonomous mobility and entertainment

Content strategy: saddling shooting stars and avoiding black holes

Not just your standard logo: is it time to animate your branding?

Hub’s top takeaways on producing 'help content'

Understanding ‘the focusing illusion’ is key to better advertising

UX writing: the missing ingredient in digital design

Media strategy: how to avoid 'trader shoulder' and lime green rubber scarves

Tackling fraud In the age of open banking

Redefining finance with data & content

FinTech companies must keep their focus to succeed

Banks: We need to talk digital mindset

The automation of finance