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The Responsible Marketing Hub with Google

Content created in partnership with Google

A new future of advertising is coming: one that puts privacy front and center. We want to help you prepare for it. Building a privacy-first business is essential for success today and in the future – but how do you grow your business while keeping consumers safe? As businesses and agencies prepare for a future without third party cookies, privacy-preserving technologies, built on machine learning and automation, are helping to fill reporting gaps and understand people’s needs in a privacy-centric way. Dive into the content below for essential tips, insights and perspectives to help your business thrive in a privacy-first world.

The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

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The marketer’s moment: an essential guide to advertising measurement in 2024
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The Drum Predictions 2024 panel: An inflection point for marketing

13 Feb 2024

6 min read

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Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’
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Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

5 min read

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How a leading car finance broker is driving marketing performance on a privacy-first web
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9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

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Data Privacy Day 2024: Google’s checklist for CMOs
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How advertisers can get ahead on protecting privacy in a future without third-party cookies

11 Jan 2024

9 min read

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Demystifying Privacy Sandbox - what advertisers need to know now
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four people on stage at Google's Privacy Forum

14 Dec 2023

7 min read

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An ethical data framework creates a ‘rock solid foundation’ to build out AI principles
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From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

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From consent to collaboration: how to drive privacy centric growth in 2024
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Driving growth this peak retail season: making first-party insights your competitive advantage

25 Oct 2023

6 min read

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Driving growth this peak retail season: making first-party insights your competitive advan...
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Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

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Measuring effectiveness: where first-party data meets advertising agility
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