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Latest marketing and advertising news for netflix, including insights and opinions.

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China's online video views nears two hours in 2020, as global views hit one hour

16 July 2018
Sponsored

The new living room: evolving models and the advertiser opportunity

05 July 2018
Creative Works

Ad of the Day: Netflix ad assembles black stars to showcase its commitment to diverse storytelling

25 June 2018

Netflix fires chief communications officer Jonathan Friedland

23 June 2018

Netflix’s crown slips over tax avoidance claims

22 June 2018
Sponsored

YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport...

08 June 2018
Sponsored

Targeting, data and social media will drive better brand activation says events agency Identity

26 April 2018

Netflix plans to spend more on marketing after adding seven million subscribers

16 April 2018

Netflix expands content partnership with Comcast

14 April 2018

Netflix viewership base jumps 3.6% to 132.6m

13 April 2018

Snapchat and Netflix foray into Indian sports with IPL partnerships

11 April 2018

Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list

12 March 2018

Obamas 'in talks' for Netflix production deal

11 March 2018

Netflix swears it is staying clear of sports livestreaming and feature advertising on its platform

09 March 2018

TV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week

01 March 2018

Netflix acquires worldwide rights to Singaporean filmmaker's creative odyssey film

01 March 2018

The Glitch co-founders on GroupM acquisition and being on the global playground

27 February 2018

Singapore to impose taxes on overseas marketing vendors and imported digital services like...

20 February 2018
Sponsored

UKFast chief on his top 5 predictions for eCommerce in 2018

05 February 2018

Netflix is incubating a human in a bus stop to promote Altered Carbon

04 February 2018

84% of TV viewers don't want to juggle multiple subscription services

29 January 2018

TV commercials led advertising revenue in India in 2017, says report

26 January 2018

The Drum Recommended Agency Register: how we help brands find the perfect partner

24 January 2018

Aldi, Lidl and Netflix named top brands for UK consumers by YouGov

22 January 2018

Netflix and Amazon sue Dragon Box over online piracy

13 January 2018

Netflix beats Tinder to be top earning non-game mobile app of 2017

13 January 2018

Netflix exalts in stellar viewing figures as service leapfrogs BBC iPlayer

11 January 2018

Netflix leaves London commuters a little uneasy with Black Mirror tube station take over

04 January 2018
Creative Works

American stand-up comedian Dave Chappelle promotes Netflix show with charitable campaign

29 December 2017

The power of being seamless in brand integration

14 December 2017

To ‘Queer Eye’ creators, authenticity makes brand integration special

07 December 2017

#WhatIReallyReallyWant scoops top accolade at The Drum Creative Awards 2017

30 November 2017

Alibaba-owned video site Youku strikes a deal with Netflix for its ‘Day and Night’ series

30 November 2017
Opinion

Will Apple’s premium video play be boring or savvy?

10 November 2017

Netflix haults partnership with Kevin Spacey & House of Cards production amidst sexual allegations...

04 November 2017

Netflix races ahead of homegrown Hotstar to become the top streaming app in India

03 November 2017
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