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Latest marketing and advertising news for netflix, including insights and opinions.

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Netflix launches low-cost mobile only subscription to boost subscribers in India

Netflix subscriber growth weakens following price hike as rivals circle

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

Stranger Things shows that it is time to turn brand experience ‘upside down’

Netflix secures BBC Studios’ Jackie Lee-Joe as CMO

Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix

Stranger Things’ ‘Scoops Ahoy’ brought to life by Netflix and Baskin-Robbins

Shutterstock recreates Stranger Things trailer using only stock footage

Netflix sarcastically bows to petition calling for Good Omens ban

Netflix taps former BBC News MD as marketing lead in Japan

72% of Brits against ads on Netflix, 39% would cancel or move if it introduced them

Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser

The Drum Network

Stream Wars: can Netflix survive the Disney juggernaut?

Disney secures full control of Hulu from Comcast as it realises streaming ambitions

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Netflix ads: would they turn off subscribers?

Netflix to bolster marketing operations in New York City

Netflix unconcerned over losing licensed content as it boasts subscriber growth

Netflix creates Wide, a print magazine explaining its content

Netflix tests out weekly subscriptions in India as it adapts to emerging markets

Netflix tests cheaper subscription plans in India

Netflix hunts new CMO as Kelly Bennett resigns

Netflix issues a clarion call for diverse talent in 'Make Room' ad

NME makes a surprise, brief return to print for Netflix campaign

15 February 2019

Netflix seals first place in YouGov Buzz rankings

23 January 2019

Netflix and India-based OTT platforms agree on self-imposed censorship code to not show banned...

21 January 2019

Sparking joy: agile is KonMari for marketers and businesses

21 January 2019

Netflix lauds strong subscriber growth as Birdbox and Bandersnatch impress

18 January 2019

What’s next after NBC, Netflix, Sinclair shake up streaming

17 January 2019

57% of subscribers say they would immediately cancel Netflix if it ran ads

17 January 2019

South Korean broadcasters band together to take on Netflix with new streaming service

15 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

Kevin Spacey returns to Frank Underwood role to address sexual misconduct accusations

24 December 2018

Localised content is as important as price when choosing a streaming service in India

18 December 2018

The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Subscription video on demand (SVoD) set to overtake Pay-TV in Australia

25 November 2018