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Latest marketing and advertising news for netflix, including insights and opinions.

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Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser

The Drum Network

Stream Wars: can Netflix survive the Disney juggernaut?

Disney secures full control of Hulu from Comcast as it realises streaming ambitions

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Netflix ads: would they turn off subscribers?

Netflix to bolster marketing operations in New York City

Netflix unconcerned over losing licensed content as it boasts subscriber growth

Netflix creates Wide, a print magazine explaining its content

Netflix tests out weekly subscriptions in India as it adapts to emerging markets

Netflix tests cheaper subscription plans in India

Netflix hunts new CMO as Kelly Bennett resigns

Netflix issues a clarion call for diverse talent in 'Make Room' ad

NME makes a surprise, brief return to print for Netflix campaign

15 February 2019

Netflix seals first place in YouGov Buzz rankings

23 January 2019

Netflix and India-based OTT platforms agree on self-imposed censorship code to not show banned...

21 January 2019

Sparking joy: agile is KonMari for marketers and businesses

21 January 2019

Netflix lauds strong subscriber growth as Birdbox and Bandersnatch impress

18 January 2019

What’s next after NBC, Netflix, Sinclair shake up streaming

17 January 2019

57% of subscribers say they would immediately cancel Netflix if it ran ads

17 January 2019

South Korean broadcasters band together to take on Netflix with new streaming service

15 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

Kevin Spacey returns to Frank Underwood role to address sexual misconduct accusations

24 December 2018

Localised content is as important as price when choosing a streaming service in India

18 December 2018

The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Subscription video on demand (SVoD) set to overtake Pay-TV in Australia

25 November 2018

Netflix trials mobile-only streaming plans

18 November 2018

'Lidl bit funny' brands parody the John Lewis Christmas ad

16 November 2018

Netflix commits to diversifying content with slate of new Asian originals

09 November 2018

Netflix accused of targeting black viewers with reconfigured posters and marketing

22 October 2018

YouTube Re:View - Eminem battles Venom

19 October 2018

Netflix is approaching radio as a marketing experiment rather than a new revenue stream

17 October 2018

Sky baits binge viewers with loyalty scheme and Netflix subscription

08 October 2018

The&Partnership and TalkTalk partner with Bauer to alleviate ‘Netflix syndrome’

25 September 2018

Netflix continues to grow British audience as live TV viewing habits decline

12 September 2018

Can Netflix continue to chill if it begins showing ads?

07 September 2018

Netflix and Amazon invest £150m in UK TV production

04 September 2018