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netflix

Netflix is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997.

As its global footprint expands, and competition in SVOD intensifies, the biggest question facing it is - will it ever accept ads?

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Netflix tests linear TV and movie channel

Future of Media: Quibyebye, Disney+ becomes social, Borat's back, Netflix slows

Group Nine Media

The Dodo: social is the ‘ultimate incubator’ for viral video to become TV shows

Why Netflix is letting non-subscribers sample shows for free

Hans Zimmer’s cinematic Netflix rework should strike a chord with marketers

Is now the time for streaming giant Netflix to launch its own talent agency?

Coronavirus throws up more positives than negatives for Netflix

Promoted

Advertising in a time of trouble

Genre is dead and marketers should pay attention

Netflix knocks Aldi off its perch in latest YouGov Buzz rankings

Netflix, facing 'muted' international competition, ups marketing spend by $325m

People on the Move

Netflix programmatic VP named first CMO of FabFitFun

Netflix criticised for series with Gwyneth Paltrow's pseudoscience lifestyle Goop

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2020 & beyond: What’s next for video advertising?

Good news for UK broadcasters, streaming giants earn much less social media buzz

Netflix secures New York’s Paris Theater as its own experiential brand hub

Netflix to boost marketing and content spend as it prepares for the ‘noisy’ streaming wars

Disney’s battles with Netflix and Amazon highlight changing TV landscape

The Drum Awards

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed

Subscription video-on-demand outstrips TV in Australasia, says research

Malaysia radio station takes a dig at Netflix for excluding the country in a street food documentary

Ofcom: UK TV viewing falls and SVOD grows - but public service broadcasters hold ground

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How would you really define TV? The future of TV debate

Netflix wants to be ad-free, and still can be

Netflix launches low-cost mobile only subscription to boost subscribers in India

Netflix subscriber growth weakens following price hike as rivals circle

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

Stranger Things shows that it is time to turn brand experience ‘upside down’

People on the Move

Netflix secures BBC Studios’ Jackie Lee-Joe as CMO

Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix

Stranger Things’ ‘Scoops Ahoy’ brought to life by Netflix and Baskin-Robbins

Shutterstock recreates Stranger Things trailer using only stock footage

Netflix sarcastically bows to petition calling for Good Omens ban

Netflix taps former BBC News MD as marketing lead in Japan

72% of Brits against ads on Netflix, 39% would cancel or move if it introduced them

Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser