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netflix

Netflix is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997.

As its global footprint expands, and competition in SVOD intensifies, the biggest question facing it is - will it ever accept ads?

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Why Netflix is letting non-subscribers sample shows for free

03 September 2020

Hans Zimmer’s cinematic Netflix rework should strike a chord with marketers

28 August 2020

Is now the time for streaming giant Netflix to launch its own talent agency?

13 August 2020

Coronavirus throws up more positives than negatives for Netflix

22 April 2020

Promoted

Advertising in a time of trouble

20 March 2020

Genre is dead and marketers should pay attention

07 February 2020

Netflix knocks Aldi off its perch in latest YouGov Buzz rankings

22 January 2020

Netflix, facing 'muted' international competition, ups marketing spend by $325m

21 January 2020

People on the Move

Netflix programmatic VP named first CMO of FabFitFun

20 January 2020

Netflix criticised for series with Gwyneth Paltrow's pseudoscience lifestyle Goop

07 January 2020

Promoted

2020 & beyond: What’s next for video advertising?

12 December 2019

Good news for UK broadcasters, streaming giants earn much less social media buzz

11 December 2019

Netflix secures New York’s Paris Theater as its own experiential brand hub

25 November 2019

Netflix to boost marketing and content spend as it prepares for the ‘noisy’ streaming wars

17 October 2019

Disney’s battles with Netflix and Amazon highlight changing TV landscape

04 October 2019

The Drum Awards

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed

26 September 2019

Subscription video-on-demand outstrips TV in Australasia, says research

10 September 2019

Malaysia radio station takes a dig at Netflix for excluding the country in a street food documentary

28 August 2019

Ofcom: UK TV viewing falls and SVOD grows - but public service broadcasters hold ground

07 August 2019

Promoted

How would you really define TV? The future of TV debate

25 July 2019

Netflix wants to be ad-free, and still can be

22 July 2019

Netflix launches low-cost mobile only subscription to boost subscribers in India

19 July 2019

Netflix subscriber growth weakens following price hike as rivals circle

18 July 2019

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

16 July 2019

Stranger Things shows that it is time to turn brand experience ‘upside down’

12 July 2019

People on the Move

Netflix secures BBC Studios’ Jackie Lee-Joe as CMO

12 July 2019

Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix

08 July 2019

Stranger Things’ ‘Scoops Ahoy’ brought to life by Netflix and Baskin-Robbins

05 July 2019

Shutterstock recreates Stranger Things trailer using only stock footage

25 June 2019

Netflix sarcastically bows to petition calling for Good Omens ban

24 June 2019

Netflix taps former BBC News MD as marketing lead in Japan

19 June 2019

72% of Brits against ads on Netflix, 39% would cancel or move if it introduced them

29 May 2019

Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser

21 May 2019

The Drum Network

Stream Wars: can Netflix survive the Disney juggernaut?

21 May 2019

Disney secures full control of Hulu from Comcast as it realises streaming ambitions

14 May 2019

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

13 May 2019

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