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Latest marketing and advertising news for netflix, including insights and opinions.

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The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Subscription video on demand (SVoD) set to overtake Pay-TV in Australia

25 November 2018

Netflix trials mobile-only streaming plans

18 November 2018

'Lidl bit funny' brands parody the John Lewis Christmas ad

16 November 2018

Netflix commits to diversifying content with slate of new Asian originals

09 November 2018

Netflix accused of targeting black viewers with reconfigured posters and marketing

22 October 2018

YouTube Re:View - Eminem battles Venom

19 October 2018

Netflix is approaching radio as a marketing experiment rather than a new revenue stream

17 October 2018

Sky baits binge viewers with loyalty scheme and Netflix subscription

08 October 2018

The&Partnership and TalkTalk partner with Bauer to alleviate ‘Netflix syndrome’

25 September 2018

Netflix continues to grow British audience as live TV viewing habits decline

12 September 2018

Can Netflix continue to chill if it begins showing ads?

07 September 2018

Netflix and Amazon invest £150m in UK TV production

04 September 2018

StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

Netflix hires inclusion strategist Vernā Myers to aid with global expansion efforts

YouTube Re:View - Drake shows his love for New Orleans with 'In My Feelings' video

Roll of honour: How to win the 'special' chair award at The Drum Awards

China's online video views nears two hours in 2020, as global views hit one hour

The new living room: evolving models and the advertiser opportunity

Ad of the Day: Netflix ad assembles black stars to showcase its commitment to diverse storytelling

Netflix fires chief communications officer Jonathan Friedland

Netflix’s crown slips over tax avoidance claims

YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport...

Targeting, data and social media will drive better brand activation says events agency Identity

Netflix plans to spend more on marketing after adding seven million subscribers

Netflix expands content partnership with Comcast

Netflix viewership base jumps 3.6% to 132.6m

Snapchat and Netflix foray into Indian sports with IPL partnerships

Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list

Obamas 'in talks' for Netflix production deal

Netflix swears it is staying clear of sports livestreaming and feature advertising on its platform

TV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week

Netflix acquires worldwide rights to Singaporean filmmaker's creative odyssey film

The Glitch co-founders on GroupM acquisition and being on the global playground

27 February 2018

Singapore to impose taxes on overseas marketing vendors and imported digital services like...

20 February 2018

UKFast chief on his top 5 predictions for eCommerce in 2018

05 February 2018