Skip to content

netflix

Latest marketing and advertising news for netflix, including insights and opinions.

Never miss a beat, sign up to your newsletter

Netflix knocks Aldi off its perch in latest YouGov Buzz rankings

22 January 2020

Netflix, facing 'muted' international competition, ups marketing spend by $325m

21 January 2020

Netflix programmatic VP named first CMO of FabFitFun

20 January 2020

Netflix criticised for series with Gwyneth Paltrow's pseudoscience lifestyle Goop

07 January 2020

2020 & beyond: What’s next for video advertising?

12 December 2019

Good news for UK broadcasters, streaming giants earn much less social media buzz

11 December 2019

Netflix secures New York’s Paris Theater as its own experiential brand hub

25 November 2019

Netflix to boost marketing and content spend as it prepares for the ‘noisy’ streaming wars

17 October 2019

Disney’s battles with Netflix and Amazon highlight changing TV landscape

04 October 2019

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed

26 September 2019

Subscription video-on-demand outstrips TV in Australasia, says research

10 September 2019

Malaysia radio station takes a dig at Netflix for excluding the country in a street food documentary

Ofcom: UK TV viewing falls and SVOD grows - but public service broadcasters hold ground

How would you really define TV? The future of TV debate

Netflix wants to be ad-free, and still can be

Netflix launches low-cost mobile only subscription to boost subscribers in India

Netflix subscriber growth weakens following price hike as rivals circle

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

Stranger Things shows that it is time to turn brand experience ‘upside down’

Netflix secures BBC Studios’ Jackie Lee-Joe as CMO

Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix

Stranger Things’ ‘Scoops Ahoy’ brought to life by Netflix and Baskin-Robbins

Shutterstock recreates Stranger Things trailer using only stock footage

Netflix sarcastically bows to petition calling for Good Omens ban

Netflix taps former BBC News MD as marketing lead in Japan

72% of Brits against ads on Netflix, 39% would cancel or move if it introduced them

Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser

The Drum Network

Stream Wars: can Netflix survive the Disney juggernaut?

Disney secures full control of Hulu from Comcast as it realises streaming ambitions

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Netflix ads: would they turn off subscribers?

Netflix to bolster marketing operations in New York City

Netflix unconcerned over losing licensed content as it boasts subscriber growth

Netflix creates Wide, a print magazine explaining its content

Netflix tests out weekly subscriptions in India as it adapts to emerging markets

Netflix tests cheaper subscription plans in India

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or