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Latest marketing and advertising news for netflix, including insights and opinions.

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NME makes a surprise, brief return to print for Netflix campaign

15 February 2019

Netflix seals first place in YouGov Buzz rankings

23 January 2019

Netflix and India-based OTT platforms agree on self-imposed censorship code to not show banned...

21 January 2019

Sparking joy: agile is KonMari for marketers and businesses

21 January 2019

Netflix lauds strong subscriber growth as Birdbox and Bandersnatch impress

18 January 2019

What’s next after NBC, Netflix, Sinclair shake up streaming

17 January 2019

57% of subscribers say they would immediately cancel Netflix if it ran ads

17 January 2019

South Korean broadcasters band together to take on Netflix with new streaming service

15 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

Kevin Spacey returns to Frank Underwood role to address sexual misconduct accusations

24 December 2018

Localised content is as important as price when choosing a streaming service in India

18 December 2018

The Drum Mobile Awards launch for 2019: award winning campaigns you should revisit

13 December 2018

Subscription video on demand (SVoD) set to overtake Pay-TV in Australia

25 November 2018

Netflix trials mobile-only streaming plans

18 November 2018

'Lidl bit funny' brands parody the John Lewis Christmas ad

16 November 2018

Netflix commits to diversifying content with slate of new Asian originals

09 November 2018

Netflix accused of targeting black viewers with reconfigured posters and marketing

22 October 2018

YouTube Re:View - Eminem battles Venom

19 October 2018

Netflix is approaching radio as a marketing experiment rather than a new revenue stream

17 October 2018

Sky baits binge viewers with loyalty scheme and Netflix subscription

08 October 2018

The&Partnership and TalkTalk partner with Bauer to alleviate ‘Netflix syndrome’

25 September 2018

Netflix continues to grow British audience as live TV viewing habits decline

12 September 2018

Can Netflix continue to chill if it begins showing ads?

07 September 2018

Netflix and Amazon invest £150m in UK TV production

04 September 2018

StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

Netflix hires inclusion strategist Vernā Myers to aid with global expansion efforts

YouTube Re:View - Drake shows his love for New Orleans with 'In My Feelings' video

Roll of honour: How to win the 'special' chair award at The Drum Awards

China's online video views nears two hours in 2020, as global views hit one hour

The new living room: evolving models and the advertiser opportunity

Ad of the Day: Netflix ad assembles black stars to showcase its commitment to diverse storytelling

Netflix fires chief communications officer Jonathan Friedland

Netflix’s crown slips over tax avoidance claims

YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport...

Targeting, data and social media will drive better brand activation says events agency Identity

Netflix plans to spend more on marketing after adding seven million subscribers