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Live to fight another day: how the events industry rethought its livelihood

From rapidly-realized virtual festivals to crowd-less concerts heard by millions, the live events industry has had to act fast and move as much of its business as possible out of the physical realm this past year.

Johnny Boufarhat started online events platform Hopin two years ago after an autoimmune disease forced him to spend his days indoors. Housebound, he very quickly found himself longing for the chat and the gossip and the new names and faces he’d found at industry events over the years.

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