Categories Marketing Agencies Creative Media Sustainability Technology

Events

A skydiver, falling to earth

05 Sep 2023

6 min read
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
The Drum Network
Attendees at a busy expo, seen from above

22 Aug 2023

5 min read
Event sponsorship is dying – marketers must pivot to a partnership model
The Drum Network
A camera lens looking through a window, reflected in a mirror

14 Aug 2023

6 min read
Reinventing brand activations: how to combine marketing theory and interaction design
The Drum Network
People in silhouette, at an experiential light show

10 Jul 2023

6 min read
Design for the now: how to create experiences that generate ‘return on experiential’
The Drum Network
A live event featuring a large digital screen

21 Apr 2023

5 min read
3 ways to enhance event performance through digital transformation
The Drum Network
Eurovision

16 Mar 2023

6 min read
Eurovision is bigger than the Super Bowl, but marketers are only now realizing
Opinion
Confetti over crowd at a live event

13 Mar 2023

4 min read
The ‘Ghost Frame’ and ‘Holoplots’: how will innovative tech revolutionize events?
The Drum Network
4 men posing in the street

03 Mar 2023

5 min read

Sponsored

Events are back – but what do attendees want from them?
Promoted
A colorful live event

31 Jan 2023

4 min read
Making it matter: why purpose will drive this year’s experiential agenda
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024