We are Drum Studios

Audience-Driven Content

The award-winning Drum Studio is the branded content arm of The Drum. We’ve got one goal - creating content your customers will love, using unrivalled audience understanding and editorial expertise to create compelling brand stories.

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Critical Mass

The Female Perspective: A Vision for Change

The Female Perspective: A Vision for Change was created in collaboration with Critical Mass, which was clearly labelled across the report itself and all associated content. This gave it a uniquely powerful, credible presence at Cannes and beyond. The campaign saw over 180 downloads of this report with a further 100 hard copies printed for Critical Mass to distribute.

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Sapient Nitro

The Day Before Tomorrow

The video series remains one of The Drum most successful video productions. Each of the private screenings attracted over 20 specially invited guests. The campaign attracted exposure across press outside The Drum, including the Guardian and the Telegraph. The films were screened at a number of international events including Dublin Web Summit, and Advertising week New York

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The Pressures of Personalisation

Over 200 survey respondents shared their personalisation experiences with us and contributed to the final report.‘The Pressures of Personalisation’ report was downloaded by 237 people. The Personalisation webinar had 217 registrations. There were 11 tweets promoting the survey to our Twitter audience which had 62,876 impressions, 578 engagements and led to 161 link clicks. There were 5 dedicated emails to our different audience sectors reaching over 56,000 brand marketers, manager level and above.

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The Trade Desk

Everything You Need To Know: About Programmatic

Total impressions for Twitter promotion from The Drum main account was over 98,000 There were over 1,700 content shares. The total number of page views across the campaign exceeded 5,500. Over 17,982 people viewed the series which equated to over 355 hours watched.

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Tremor Media

Debunking the Myths Around Programmatic for Branding

The whitepaper and event were promoted before after and during Cannes 2015 across The Drum magazine, website, social media and email marketing channels. The sold-out event helped Tremor become an essential part of the Cannes Lions week. The campaign was based on creating something of high value to the target audience that was brought to life across all our channels, giving Tremor Media high impact at the festival.

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Cannes Comedown

This event was promoted in the lead up to Cannes as part of our Drum Cannes calendar, during Cannes and after Cannes as part of our roundup coverage. A robust social media campaign was at the heart of the event both in the lead up and on the event day itself. There was also an editorial write up of the event and video interview with David Shing covering the highlights of the event.Workfront as positioned the key partner of the event and content and marketing surrounding it. Over 450 brand and agency marketers registered to attend the event.

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