Unprecedented disruption: how the coronavirus is impacting the global advertising industry

14:06 BST / 10:06 EST Mon March 16th

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The global advertising industry is used to turmoil, but as COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than BBC Global News and industry experts to unpack it all and look at what it means for brands and publishers.

Partners


Speakers


Gordon Young
Gordon Young
Editor-in-chief, The Drum
Gemma Greaves
Gemma Greaves
Outgoing Chief Executive, The Marketing Society
Christian Fraser
Christian Fraser
Journalist and Presenter, BBC News
Andrea Catherwood
Andrea Catherwood
Journalist and Presenter, BBC News
Geeta Guru-Murthy
Geeta Guru-Murthy
Journalist and Presenter, BBC News

Digital Transformation Festival

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