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Digital Transformation Festival

Digital Transformation Festival is The Drum’s new online event running from 16 March 2020. As part of the global festival, thedrum.com is playing host to streamed panels, talks and interviews and an array of new articles. Here we’ve compiled a wealth of industry-leading content dedicated to the topic of digital transformation, from exclusive new interviews with industry leaders to in-depth trends analysis and gems from our archive.

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Why the Covid-19 pandemic could kick-start digital transformation at scale

18 May 2020

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Flattening the fake news curve: tips for brands to help optimise search

14 May 2020

Digital Transformation

The Singapore government & BlkJ are bringing wet markets online

12 May 2020

Digital Transformation

An AI-driven chatbot is helping brands, agencies & the public during coronavirus

06 May 2020

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Brands need to embrace change and be culturally relevant or risk being forgotten

30 April 2020

Five takeaways from running The Drum's Digital Transformation Festival

30 April 2020

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If empathy is the key to cracking what consumers want, how should marketers get ready?

30 April 2020

Digital Transformation Festival

BMB CCO Matt Lever on what we can learn from books during Covid-19 crisis

30 April 2020

APAC e-commerce platforms are helping brands and consumers during Covid-19

30 April 2020

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Marketing in the value exchange economy: Do brands need to think differently about brand trust?

29 April 2020

Digital Transformation Festival

From LPs to apps: inside the digital transformation of Now That’s What I Call Music

29 April 2020

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Shoring up your marketing strategy in turbulent times and the role of brand humanity

28 April 2020

Make Love Not Porn boss Cindy Gallop on why now is the time to invest in sex tech

28 April 2020

Digital Transformation Festival

Can Covid-19 force adtech reset as media buckles under financial strain?

27 April 2020

Digital Transformation Festival

Co-op’s digital boss on its new-found agility: ‘coronavirus has been a learning curve’

27 April 2020

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Flattening the misinformation curve: tips for brands to help optimise search

23 April 2020

Digital Transformation Festival

Havas ME ECD Mark Fiddes on why marketers should pay heed to poetry resurgence

22 April 2020

Digital Transformation Festival

Brands can help flatten the misinformation curve during Covid-19 outbreak

22 April 2020

Nintendo Switch

Animal Crossing is emerging as a media channel for brands in lockdown

21 April 2020

Future of Media

Anime brand Crunchyroll shows the potential of niche streaming at scale

21 April 2020

Digital Transformation Festival

Everton FC's 'Blue Family' is keeping fans engaged in a world without football

20 April 2020

Digital Transformation Festival

Pomelo CMO Jean Thomas on the brand’s experiments with shoppable live streaming

20 April 2020

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Creative breakthrough: Can marketing truly change the world?

17 April 2020

Digital Transformation Festival

The beat goes on for Defected's virtual festival post-lockdown, but sponsors can wait

17 April 2020

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What is the future of brands within closed ecosystems?

16 April 2020

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Advertising in the time of uncertainty: how should marketers make every penny count?

16 April 2020

Digital Transformation Festival

Lazada Singapore CMO on why the future of e-commerce is combining livestreaming & entertainment

16 April 2020

Digital Transformation Festival

'Q2 will be a blood bath': Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback

16 April 2020

Digital Transformation Festival

How digital insurer Singlife is challenging the traditional finance ecosystem

15 April 2020

Digital Transformation Festival

R/GA's Sean Lyons: 'Accessing talent in unusual places will be a lasting trend'

15 April 2020

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Why trust matters most when it comes to consumer data

15 April 2020

Digital Transformation Festival

4A's CEO on the role of brands in pandemic: 'It's about action, not selling'

15 April 2020

Digital Transformation Festival

Pizza Hut brand boss: ‘Now is not the time to pull back on media spend’

15 April 2020

Digital Transformation Festival

Author Kate O'Neill on why primitive term 'digital transformation' needs a review

15 April 2020

Digital Transformation Festival

Ogilvy UK CCO Dede Laurentino on the lessons marketers can learn from 'flawed' leaders

14 April 2020

Digital Transformation Festival

Ex-RBS CMO David Wheldon scoops The Drum Marketing Awards lifetime achievement prize

14 April 2020

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