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Categories Marketing Agencies Creative Media Sustainability Technology

Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

A Chinese woman on a mobile phone in China

New

6 min read
Top 5 tips for targeting China’s luxury consumers with a mobile-first approach
Open Mic
Netflix signage on roof

New

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
A pereson holds a pad and pen ready to take notes

New

5 min read
A gambling company commenting on hayfever: Is this a new low for local journalism?
The Drum Network
Bumble

New

5 min read
Women were having nun of Bumble’s celibacy ad. Nor were strategists
Opinion
Love Island stars show off Love Island's preloved clothes

New

3 min read
The Drum’s Daily Briefing: Burberry’s brand refocus & eBay’s circularity plans
Daily briefing
Man with Dior shoes hanging out of car window

2 days ago

12 min read
Consumer conceptions about luxury are changing, according to Reddit data
Social Media
Bumble's celibacy ad

2 days ago

5 min read
​Sorry, not sorry: don’t let dud ads like Bumble’s deter provocateurs
Opinion

Member Exclusives

The Drum journalist on a game show
Premium Item

3 days ago

4 min read
Why Pinterest is using immersive events to ‘un-boring’ B2B marketing
Experiential Marketing
Celebrities from social housing
Premium Item

10 May 2024

4 min read
Inside Shelter’s mission to change attitudes toward social housing
shelter
Dark chocolate Magnum
Premium Item

09 May 2024

4 min read
Magnum brand boss on making sure nobody feels ‘shortchanged’ by expensive ice-cream
Magnum
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WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale

The Drum Awards Festival

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024