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Experiential Marketing

Latest marketing and advertising news for Experiential Marketing, including insights and opinions.

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Why brands should stop gambling with their experiential marketing

The Drum Network

When opportunity knocks, grab your chance

The Seinfeld Experience to launch in NYC as part of the sitcom's 30th anniversary

Rubbish cafes, solar vans, sand hotels: The Drum Experience Awards 2019 entry call

George P. Johnson goes after kiwi clients with Auckland office launch

The Drum Network

Seasonal partnerships can deliver long-term benefits

Desperados switches on light show house party where ravers swap phones for beer

DAZN ramps up experiential to take over the San Siro metro

F1 partners with Westbrook Studios for experiential entertainment tour

KFC's Colonel Sanders plays a live DJ set in unusual Ultra Music Festival sponsorship

The Drum Network

Invnt appoints executive creative director for APAC

The Drum Network

Can experiential marketing build trust and advocacy?

20 February 2019

13 of Paddy Power's most outrageous marketing stunts

15 February 2019

Publicis' Nicoll on how brands and products can become 'irresistible' with Arc Irresistible...

03 January 2019

How Sony is uniting its brand by fusing tech with music in immersive experiences

21 December 2018

The Drum Network

Retail marketing: why will the customer cross the road in 2019?

06 December 2018

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Telling stories: connecting with your audience to produce an authentic experience

19 November 2018

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Brands must ensure conversations continue long after their latest activation

31 October 2018

The Drum Network

Ras Al Khaimah Tourism Development Authority: from London to the Emirates, the world’s first...

25 October 2018

The Drum Experience Awards 2018 finalists revealed

23 October 2018

The Drum Network

I woke up like this: the future of Experiential Marketing is the sleepover

12 October 2018

The most effective brand activations: Converse, Greggs, Google, Tesla

19 September 2018

Desperados submerges party in world’s deepest pool for multi-sensory stunt

17 September 2018

Extensions available for The Drum Experience Awards 2018

The Drum Network

Reebok heads back to the 90s with Intermarketing Agency

Undercurrent, Ministry of Sound and Hearst Live join The Drum Experience Awards 2018 judging...

The Drum Network

Pepsico launches Alvalle into new markets with Gazpacho Gatherings supper club

Taylor Herring & Havas Media Group scoop top accolades at The Drum Marketing Awards 2018

‘A strong leader develops future leaders’: Indie Insights with Jessica Reznick of We’re Magnetic

Omnicom combines global experiential units to tackle rise in live branded activations

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Targeting, data and social media will drive better brand activation says events agency Identity

Four marketing tactics to build and maintain consumer trust

Experiential design firm NA Collective adds Refinery29 design lead Jennifer Whitney to the...

Roll of honour: how to win at The Drum Marketing Awards

12 January 2018

Have 'socially shareable' brand experiences gone too far?

04 January 2018

London calling: Project Worldwide announces European expansion, office in central London

02 January 2018