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Experiential Marketing

Latest marketing and advertising news for Experiential Marketing, including insights and opinions.

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The Drum Network

I woke up like this: the future of Experiential Marketing is the sleepover

12 October 2018

The best brand activations of 2018 so far: Converse, Greggs, Google & Tesla

19 September 2018

Desperados submerges party in world’s deepest pool for multi-sensory stunt

17 September 2018

Extensions available for The Drum Experience Awards 2018

The Drum Network

Reebok heads back to the 90s with Intermarketing Agency

Undercurrent, Ministry of Sound and Hearst Live join The Drum Experience Awards 2018 judging...

The Drum Network

Pepsico launches Alvalle into new markets with Gazpacho Gatherings supper club

Taylor Herring & Havas Media Group scoop top accolades at The Drum Marketing Awards 2018

‘A strong leader develops future leaders’: Indie Insights with Jessica Reznick of We’re Magnetic

Omnicom combines global experiential units to tackle rise in live branded activations

Targeting, data and social media will drive better brand activation says events agency Identity

Four marketing tactics to build and maintain consumer trust

Experiential design firm NA Collective adds Refinery29 design lead Jennifer Whitney to the...

Roll of honour: how to win at The Drum Marketing Awards

12 January 2018

Have 'socially shareable' brand experiences gone too far?

04 January 2018

London calling: Project Worldwide announces European expansion, office in central London

02 January 2018

Vox Creative and specialist agency Leviathan launch Mirror Mirage installation for Las Vegas...

02 January 2018

The Drum Network

Nike: Random Studio introduces interactive installation for Nike Free

08 December 2017

Formula 1 takes first place with Grand Prix accolade at The Drum UK Event Awards

05 December 2017

Experiential ad spend to expand beyond London as UK-wide hunger grows, predicts Identity's...

20 November 2017

The Drum Network

Story-living – why brands need to move beyond narrative into drama

17 November 2017

Experiential marketing and customer centric campaigns are the key trends from The Drum UK Event...

20 October 2017

How Pride in London's marketing director is connecting brands to the LGBTQ+ cause

13 October 2017

The Drum Network

How a shot of coffee culture rejuvenated Tia Maria

11 October 2017

Philips rolls out a campaign to educate people on right light through experiential learning

11 September 2017

Ministry of Sound's events & brand director: 'London is saturated with experiential – go to...

Agencies as experience creators: why Marina Bay Sands hired Imagination to create its famous...

Panasonic takes aim at grooming market, reaching a young, hairy audience with Chris Kamara

The Drum UK Event Awards: experiential marketing budgets predicted to grow

Perrier targets influencers to showcase new flavors with midsummer Manhattan pop-up

The Drum Network

Malibu launches site to toast National Piña Colada Day weekend

EE set to connect campers with 4G smart tent at Glastonbury festival

The Drum Network

Cotswold Outdoor plans new store opening activity with BWP Group

B2B networking events throughout the UK take it underground in ping-pong matches modeled after...

HNA Group launches interactive campaign in Times Square to end world hunger

The Drum Network

The thinking behind Experience Design

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