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Experiential Marketing

Latest marketing and advertising news for Experiential Marketing, including insights and opinions.

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The Drum Network

Can experiential marketing build trust and advocacy?

20 February 2019

11 of Paddy Power's most outrageous marketing stunts

15 February 2019

Publicis' Nicoll on how brands and products can become 'irresistible' with Arc Irresistible...

03 January 2019

How Sony is uniting its brand by fusing tech with music in immersive experiences

21 December 2018
The Drum Network

Retail marketing: why will the customer cross the road in 2019?

06 December 2018
Sponsored

Telling stories: connecting with your audience to produce an authentic experience

19 November 2018
Sponsored

Brands must ensure conversations continue long after their latest activation

31 October 2018
The Drum Network

Ras Al Khaimah Tourism Development Authority: from London to the Emirates, the world’s first...

25 October 2018

The Drum Experience Awards 2018 finalists revealed

23 October 2018
The Drum Network

I woke up like this: the future of Experiential Marketing is the sleepover

12 October 2018

The best brand activations of 2018 so far: Converse, Greggs, Google & Tesla

19 September 2018
Creative Works

Desperados submerges party in world’s deepest pool for multi-sensory stunt

17 September 2018

Extensions available for The Drum Experience Awards 2018

31 August 2018
The Drum Network

Reebok heads back to the 90s with Intermarketing Agency

24 July 2018

Undercurrent, Ministry of Sound and Hearst Live join The Drum Experience Awards 2018 judging...

13 July 2018
The Drum Network

Pepsico launches Alvalle into new markets with Gazpacho Gatherings supper club

08 June 2018

Taylor Herring & Havas Media Group scoop top accolades at The Drum Marketing Awards 2018

31 May 2018

‘A strong leader develops future leaders’: Indie Insights with Jessica Reznick of We’re Magnetic

25 May 2018

Omnicom combines global experiential units to tackle rise in live branded activations

23 May 2018
Sponsored

Targeting, data and social media will drive better brand activation says events agency Identity

26 April 2018
Opinion

Four marketing tactics to build and maintain consumer trust

06 April 2018

Experiential design firm NA Collective adds Refinery29 design lead Jennifer Whitney to the...

28 March 2018

Roll of honour: how to win at The Drum Marketing Awards

12 January 2018
Opinion

Have 'socially shareable' brand experiences gone too far?

04 January 2018

London calling: Project Worldwide announces European expansion, office in central London

02 January 2018

Vox Creative and specialist agency Leviathan launch Mirror Mirage installation for Las Vegas...

02 January 2018
The Drum Network

Nike: Random Studio introduces interactive installation for Nike Free

08 December 2017

Formula 1 takes first place with Grand Prix accolade at The Drum UK Event Awards

05 December 2017
Sponsored

Experiential ad spend to expand beyond London as UK-wide hunger grows, predicts Identity's...

20 November 2017
The Drum Network

Story-living – why brands need to move beyond narrative into drama

17 November 2017

Experiential marketing and customer centric campaigns are the key trends from The Drum UK Event...

20 October 2017

How Pride in London's marketing director is connecting brands to the LGBTQ+ cause

13 October 2017
The Drum Network

How a shot of coffee culture rejuvenated Tia Maria

11 October 2017
Creative Works

Philips rolls out a campaign to educate people on right light through experiential learning

11 September 2017

Ministry of Sound's events & brand director: 'London is saturated with experiential – go to...

23 August 2017

Agencies as experience creators: why Marina Bay Sands hired Imagination to create its famous...

15 August 2017
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