Categories Marketing Agencies Creative Media Sustainability Technology

Experiential Marketing

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty.

From festivals to retail installations to unmissable activations, we examine what audiences want from brands in this new era for experiential.

The porch of a house, the bay window of which has been turned into a billboard ad for Ikea with product name and price of the lamp visable inside written on the window

5 days ago

6 min read
Winners announced at The Drum Awards for Experience 2023
Experiential Marketing
Asos Your Way campaign with three models wearing asos clothes in different locations

5 days ago

5 min read
Asos plans to spend its extra £30m marketing pot doing ‘cooler’ work
Asos
Arc'teryx campaign

05 Oct 2023

4 min read
Arc’teryx debuts first campaign, ‘No Wasted Days,’ to inspire global wanderlust
Experiential Marketing
A skydiver, falling to earth

05 Sep 2023

6 min read
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
The Drum Network
A camera lens looking through a window, reflected in a mirror

14 Aug 2023

6 min read
Reinventing brand activations: how to combine marketing theory and interaction design
The Drum Network
A rollercoaster, in corkscrew, currently upside-down

13 Jul 2023

4 min read
What happened to creative risk-taking? Here’s how to battle experiential sameness
The Drum Network
People in silhouette, at an experiential light show

10 Jul 2023

6 min read
Design for the now: how to create experiences that generate ‘return on experiential’
The Drum Network
7UP beams in giant coolbox on London Southbank

30 Jun 2023

3 min read
How 7Up is trying to inject ‘zestiness’ back into its brand
rebrand
The Go Go's at Live from the Upside Down

27 Jun 2023

4 min read
Winning trends from The Drum Awards for Marketing #1: value in the virtual
Experiential Marketing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024