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Experiential Marketing

Latest marketing and advertising news for Experiential Marketing, including insights and opinions.

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Experiential Marketing

Brands eyeing a 'return to live,' Superfly's new president Richard Black

05 October 2020
The Drum Experience Awards

From Momentum to Condé Nast: meet the jury for The Drum Awards for Experience 2020

16 September 2020
The Drum Experience Awards

Vice's Katherine Tooley on panel 'fatigue' and being more creative with digital events

07 September 2020
Opinion

With most Americans still not attending events, experiential industry reemerging slowly

11 August 2020
Promoted

The power of experiential marketing

18 December 2019
The Drum Experience Awards

Airbnb, Twitter, MLB, Heineken: The Drum Experience Awards 2019 winners

04 December 2019
Artificial Intelligence

What does 2020 have in store for marketers? Find out at The Drum Predictions event

02 December 2019
Promoted

The Drum meets Carley Faircloth, global VP and MD: Freeman EMEA’s newest rockstar leading their...

04 October 2019
The Drum Network

The power of partnerships in brand experience

27 September 2019
Creative Works

Merchandising TV history: a peek inside Warner Bros' pop-up Friends experience

05 September 2019
live nation

Hearst, Live Nation, INVNT, Loyalkaspar: Meet The Drum Experience Awards 2019 judges

29 August 2019
The Drum Awards

Pride of Britain events chief to chair The Drum Experience Awards 2019

28 August 2019
Opinion

Why brands should stop gambling with their experiential marketing

02 August 2019
The Drum Network

When opportunity knocks, grab your chance

01 August 2019
Seinfeld

The Seinfeld Experience to launch in NYC as part of the sitcom's 30th anniversary

27 June 2019
customer experience

Rubbish cafes, solar vans, sand hotels: The Drum Experience Awards 2019 entry call

27 June 2019
Experiential Marketing

George P. Johnson goes after kiwi clients with Auckland office launch

24 June 2019
The Drum Network

Seasonal partnerships can deliver long-term benefits

14 June 2019
Creative Works

Desperados switches on light show house party where ravers swap phones for beer

02 April 2019
DAZN

DAZN ramps up experiential to take over the San Siro metro

02 April 2019
Formula One (F1)

F1 partners with Westbrook Studios for experiential entertainment tour

02 April 2019
kfc

KFC's Colonel Sanders plays a live DJ set in unusual Ultra Music Festival sponsorship

01 April 2019
The Drum Network

Invnt appoints executive creative director for APAC

29 March 2019
The Drum Network

Can experiential marketing build trust and advocacy?

20 February 2019
Paddy Power

13 of Paddy Power's most outrageous marketing stunts

15 February 2019
Experiential Marketing

Publicis' Nicoll on how brands and products can become 'irresistible' with Arc Irresistible...

03 January 2019
Sony

How Sony is uniting its brand by fusing tech with music in immersive experiences

21 December 2018
The Drum Network

Retail marketing: why will the customer cross the road in 2019?

06 December 2018
Promoted

Telling stories: connecting with your audience to produce an authentic experience

19 November 2018
Promoted

Brands must ensure conversations continue long after their latest activation

31 October 2018
The Drum Network

Ras Al Khaimah Tourism Development Authority: from London to the Emirates, the world’s first...

25 October 2018
The Drum Experience Awards

The Drum Experience Awards 2018 finalists revealed

23 October 2018
The Drum Network

I woke up like this: the future of Experiential Marketing is the sleepover

12 October 2018
Experiential Marketing

The most effective brand activations: Converse, Greggs, Google, Tesla

19 September 2018
Creative Works

Desperados submerges party in world’s deepest pool for multi-sensory stunt

17 September 2018
The Drum Experience Awards

Extensions available for The Drum Experience Awards 2018

31 August 2018
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Lively hires Alysha Parker to meet demand for virtual and hybrid brand experiences

02 October 2020
Identity

Heavy hitters join events agency, Identity

01 September 2020