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Motel 6 names Garfield its ‘chief pet officer’ & opens pet-friendly Garfield-themed suites

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By Audrey Kemp, LA Reporter

April 26, 2024 | 3 min read

The beloved orange tabby settles into his new role by designing cozy orange suites to promote his upcoming film, The Garfield Movie.

motel 6 campaign

Motel 6 appoints Garfield as its first 'Chief Pet Officer' / Credit: Motel 6

In a whisker-twisting announcement today, Motel 6, an affordable hospitality brand founded in 1962, welcomed Garfield, the famous orange housecat, as its chief pet officer.

The announcement comes just before the upcoming release of The Garfield Movie, slated to premiere on May 24. The cat’s first order of business? Designing his own orange suites for cats and dogs to enjoy, complete with cat condos, plushies and other pet-friendly amenities.

Travelers can experience a Garfield Movie-themed room in Hollywood, as well as 10 additional Motel 6 locations across the nation, from May 21 until mid-June.

garfield suite

“Garfield is well-known for his appreciation of naps, so he’s an expert when it comes to a comfortable night’s rest,” said Adam Cannon, chief brand officer of G6 Hospitality, parent company of Motel 6 and Studio 6. “Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level.”

The campaign was created in partnership with Sony Pictures Entertainment.

“Through this creative and impressive campaign, Motel 6 will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval,” said Jeffrey Godsick, executive vice-president of global partnerships and brand management and head of location-based entertainment at Sony Pictures Entertainment. “Who better to provide his expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat.”

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Creative Entertainment Marketing: Movies, TV, Music and Gaming Creative Works

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