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Entertainment marketing: movies, TV, music and gaming

Latest marketing and advertising news for Entertainment marketing: movies, TV, music and gaming, including insights and opinions.

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In search of its 2040 customer, Steinway turns to influencers and WeChat

23 January 2020

Full Fact partners with a popular plague game to show how fake news spreads

04 December 2019

Game's Christmas Tinner makes a return with a veggie and vegan twist

02 December 2019

How Activision Blizzard Media is optimising ads in mobile gaming - and beyond

10 September 2019

'Escape Room meets Bandersnatch': Twitch builds live game for Porsche's entry into Formula...

Point hopes to fund investigative journalism with a game fictionalising its reporting

DJ Khaled crashes star-studded EA Sports Madden NFL 20 promo

Tencent signs deal to create a new Pokémon game for China

Ads We Like: Ubisoft and Funworks go to college with quirky film promoting ‘Watch Dogs’

How brands are playing with their Toy Story 4 marketing

Spider-Man showrooms Audi's e-tron GT concept car at a science fair in sequel teaser

Thom Yorke leverages shady phone line ad for Anima Technologies in surreal album drop

Why health disruption needs to get personal

Ads We Like: AT&T mashes up westerns and kids’ movies in latest cinema campaign

How Warner Bros used the Lego Movie marketing playbook to launch Detective Pikachu

Fifa, product placement and the future of ads in video games

Voo algorithm generates banner ads from gamers' broadband tantrums in real-time

Inside brand-hunting Globe, Universal Music’s spin on a creative consultancy

Game of Thrones final season: HBO brand partners get creative

The Drum Network

Entertainment, persona marketing and the power of being authentic

How brand integrations changed since we put the Nokia 'banana' phone in the Matrix

The evolution of AI in entertainment marketing

KFC's Colonel Sanders plays a live DJ set in unusual Ultra Music Festival sponsorship

Derry Girls toasts the 90s with Teletext-inspired Instagram Story

Gaming on the go: The Drum Arms in Austin, Texas

11 February 2019

How Lego gets the world's largest entertainment brands to play nice together

06 February 2019

The Drum Network

Cinema operator Regal casts Way To Blue as its US digital agency

05 February 2019

Interactive YouTube ads let you choose your own Resident Evil 2 adventure

28 January 2019

Magic Radio rebrands for Christmas in Sky Cinema partnership

28 November 2018

Wreck It Ralph goes crazy on Carvana website in promotional campaign for animated sequel

02 November 2018

Power play: how Fortnite, Dota and League of Legends became marketing phenomena

18 October 2018

Pandora and SoundCloud join ad forces to reach a joint 100m US listeners

04 October 2018

Better than Neymar: Fifa 19 empowers players in flashy footy spot

18 September 2018

Sky Creative Agency explains why top original content needs top original marketing

17 September 2018

Axe partners with Martin Garrix on branded music video for Axe Music launch

14 September 2018

Sky enlists The Walking Dead game studio to create mobile narratives around its shows

13 September 2018

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