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Entertainment marketing: movies, TV, music and gaming

Latest marketing and advertising news for Entertainment marketing: movies, TV, music and gaming, including insights and opinions.

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How 34m Samsung Smart TVs could unlock the potential of the CTV universe

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Esports: Your Brand’s Gateway to the Lucrative Games Market

From Red Bull to G2: action sports marketer Mei-Ling Rider explains the esports boom

The Twitch lockdown pitch to brands: streaming from home is our 'bread and butter'

Is esports prepared for the coming influx of freed-up marketing spend?

Promoted

In-game: The dawn of a new ad category

After exploiting music loophole, Reporters Without Borders hides censored news in Minecraft

influencer marketing

In search of its 2040 customer, Steinway turns to influencers and WeChat

Full Fact partners with a popular plague game to show how fake news spreads

Entertainment marketing: movies, TV, music and gaming

Game's Christmas Tinner makes a return with a veggie and vegan twist

Activision Blizzard

How Activision Blizzard Media is optimising ads in mobile gaming - and beyond

'Escape Room meets Bandersnatch': Twitch builds live game for Porsche's entry into Formula...

Point hopes to fund investigative journalism with a game fictionalising its reporting

DJ Khaled crashes star-studded EA Sports Madden NFL 20 promo

Entertainment marketing: movies, TV, music and gaming

Tencent signs deal to create a new Pokémon game for China

Ads We Like: Ubisoft and Funworks go to college with quirky film promoting ‘Watch Dogs’

How brands are playing with their Toy Story 4 marketing

Spider-Man showrooms Audi's e-tron GT concept car at a science fair in sequel teaser

Thom Yorke leverages shady phone line ad for Anima Technologies in surreal album drop

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Why health disruption needs to get personal

Ads We Like: AT&T mashes up westerns and kids’ movies in latest cinema campaign

How Warner Bros used the Lego Movie marketing playbook to launch Detective Pikachu

Entertainment marketing: movies, TV, music and gaming

Voo algorithm generates banner ads from gamers' broadband tantrums in real-time

universal music

Inside brand-hunting Globe, Universal Music’s spin on a creative consultancy

Game of Thrones

Game of Thrones final season: HBO brand partners get creative

The Drum Network

Entertainment, persona marketing and the power of being authentic

How brand integrations changed since we put the Nokia 'banana' phone in the Matrix

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The evolution of AI in entertainment marketing

KFC's Colonel Sanders plays a live DJ set in unusual Ultra Music Festival sponsorship

Derry Girls toasts the 90s with Teletext-inspired Instagram Story

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Gaming on the go: The Drum Arms in Austin, Texas

How Lego gets the world's largest entertainment brands to play nice together

The Drum Network

Cinema operator Regal casts Way To Blue as its US digital agency

Interactive YouTube ads let you choose your own Resident Evil 2 adventure

Magic Radio rebrands for Christmas in Sky Cinema partnership

Wreck It Ralph goes crazy on Carvana website in promotional campaign for animated sequel