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Entertainment marketing: movies, TV, music and gaming

Latest marketing and advertising news for Entertainment marketing: movies, TV, music and gaming, including insights and opinions.

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Inside brand-hunting Globe, Universal Music’s spin on a creative consultancy

Game of Thrones final season: HBO brand partners get creative

The Drum Network

Entertainment, persona marketing and the power of being authentic

How brand integrations changed since we put the Nokia 'banana' phone in the Matrix

The evolution of AI in entertainment marketing

KFC's Colonel Sanders plays a live DJ set in unusual Ultra Music Festival sponsorship

Derry Girls toasts the 90s with Teletext-inspired Instagram Story

Gaming on the go: The Drum Arms in Austin, Texas

11 February 2019

How Lego gets the world's largest entertainment brands to play nice together

06 February 2019

The Drum Network

Cinema operator Regal casts Way To Blue as its US digital agency

05 February 2019

Interactive YouTube ads let you choose your own Resident Evil 2 adventure

28 January 2019

Magic Radio rebrands for Christmas in Sky Cinema partnership

28 November 2018

Wreck It Ralph goes crazy on Carvana website in promotional campaign for animated sequel

02 November 2018

Power play: how Fortnite, Dota and League of Legends became marketing phenomena

18 October 2018

Pandora and SoundCloud join ad forces to reach a joint 100m US listeners

04 October 2018

Better than Neymar: Fifa 19 empowers players in flashy footy spot

18 September 2018

Sky Creative Agency explains why top original content needs top original marketing

17 September 2018

Axe partners with Martin Garrix on branded music video for Axe Music launch

14 September 2018

Sky enlists The Walking Dead game studio to create mobile narratives around its shows

13 September 2018

Forza Horizon 4 ad twists the serious nature documentary voice over

11 September 2018

Mobile performance marketing KPIs guide: WeQ

11 September 2018

The rise and rise of mobile games in Asia: how marketers can up their game

10 September 2018

PlayStation releases action-packed promo video for Marvel’s Spider-Man game

07 September 2018

The power of sharing joy with the world: the Singapore story behind Crazy Rich Asians

07 September 2018

AS Roma players get infected by Venom as its Warner Bros partnership takes life

04 September 2018

Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets

Bruised and battered martial artist steals a brief battle respite in Audi's Escape

Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns

Martin Magic spell: playing card maker Wizards of the Coast casts The Martin Agency as AOR

HP teases action movie The Wolf starring Christian Slater and Jonathan Banks

UFC and Bethesda Softworks sign non-sports gaming partnership in Oceania

Helping marketers figure out Fortnite’s freemium phenomenon

Keywords Studios acquires Japanese video games developer to predict gamers' behaviors with...

Viacom channels get behind Mission: Impossible - Fallout as stars hum the theme tune

Imagine Dragons hypes the upcoming college football season for ESPN with anthemic ‘Natural’

The Drum DADIs: music marketers must figure out the "unknown unknowns" of data says Restless...