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Entertainment marketing: movies, TV, music and gaming

Latest marketing and advertising news for Entertainment marketing: movies, TV, music and gaming, including insights and opinions.

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Pandora and SoundCloud join ad forces to reach a joint 100m US listeners

04 October 2018

Better than Neymar: Fifa 19 empowers players in flashy footy spot

18 September 2018

Sky Creative Agency explains why top original content needs top original marketing

17 September 2018

Axe partners with Martin Garrix on branded music video for Axe Music launch

14 September 2018

Sky enlists The Walking Dead game studio to create mobile narratives around its shows

13 September 2018

Forza Horizon 4 ad twists the serious nature documentary voice over

11 September 2018

Mobile performance marketing KPIs guide: WeQ

11 September 2018

The rise and rise of mobile games in Asia: how marketers can up their game

10 September 2018

PlayStation releases action-packed promo video for Marvel’s Spider-Man game

07 September 2018

The power of sharing joy with the world: the Singapore story behind Crazy Rich Asians

07 September 2018

AS Roma players get infected by Venom as its Warner Bros partnership takes life

04 September 2018

Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets

Bruised and battered martial artist steals a brief battle respite in Audi's Escape

Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns

Martin Magic spell: playing card maker Wizards of the Coast casts The Martin Agency as AOR

HP teases action movie The Wolf starring Christian Slater and Jonathan Banks

UFC and Bethesda Softworks sign non-sports gaming partnership in Oceania

Helping marketers figure out Fortnite’s freemium phenomenon

Keywords Studios acquires Japanese video games developer to predict gamers' behaviors with...

Viacom channels get behind Mission: Impossible - Fallout as stars hum the theme tune

Imagine Dragons hypes the upcoming college football season for ESPN with anthemic ‘Natural’

The Drum DADIs: music marketers must figure out the "unknown unknowns" of data says Restless...

The Drum Network

Way to Blue launches game aimed at encouraging online safety for Australian teens

Paytm introduces new loyalty program with help from Dharma Productions

Bring mobile and creativity to the front

How film partnerships matured in the 14 years since Disney's Incredibles

JJ Abrams’ Bad Robot partners with Tencent for gaming division

Kyrie Irving's Uncle Drew character from Pepsi gets a movie and promo

Incredibles 2 promo for American Egg Board features how the animated stars enjoy their eggs

‘Yippee-ki-yay, movie lovers’: Atom Tickets’ debut spot stars Anna Faris in one-liner free-for-all

The Drum Network

Gaming firm Bethesda appoints Think Jam to handle PR

Remembering the work of Bill Gold, one of Hollywood’s greatest poster designers

Bizarre Deadpool 2 marketing drive fondles everything from David Beckham to unicorns

The Drum Network

Sam Smith releases new Caravaggio-inspired video

Deadpool apologises for mocking David Beckham's voice but gets more than he bargained for

Tuborg Open again embraces musical talent for exclusive tracks and experiences

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