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Latest marketing and advertising news for Branding, including insights and opinions.

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No more Mr. Nice Guy: why every brand needs an enemy

10 December 2018

The future of advertising is not just martech but a re-emphasis on branding

07 December 2018

Jeetendr Sehdev: embrace your inner Kim Kardashian (and five more principles brands should...

27 November 2018

Imax Theatres president on partnering with film studios and 'glocalisation'

20 November 2018

Five takeaways on launching a brand in China

20 November 2018

‘Hate is a status symbol. If you’re not being hated you’re not in the game’ says celebrity...

16 November 2018

Are we seeing the death of brand loyalty?

09 November 2018

Pandora rolls out its ‘Sound On’ brand narrative in time for holiday travel

08 November 2018

Absolut challenges artists to create next artwork for vodka brand

06 November 2018

How Denny’s became ‘America’s Diner’ again through a decade of marketing efforts

29 October 2018

Brands in Motion: the research

15 October 2018

The Drum Network

UK consumers wouldn’t care if 75% of ‘tired brands’ ceased to exist

08 October 2018

Toys R Us brand reawakens as liquidators U-turn on IP auction

02 October 2018

Indian footwear brand Liberty ventures into lifestyle sector to attract millennials

28 September 2018

Q&A: Steve Antoniewicz opens up on The Drum Consulting offer

24 September 2018

Vodafone remains most valuable UK brand but the innovators are chasing, finds BrandZ

20 September 2018

6 reasons the brand value bubble is about to burst

19 September 2018

Storytelling was invented by advertising – and now it’s dead

05 September 2018

Six times brands got political in their advertising: from Airbnb to Pepsico

04 September 2018

Luxury fashion brands slow to embrace e-commerce must act now, and fast

Trump holds vote on Space Force logo as Maga merch becomes old hat

Could a 'continuous launch' mindset have helped Homebase prevent a crisis?

Sonos reimagines the Nasdaq opening bell with sonic identity mini-doc

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global...

Australian consumers value price ahead of brands, according to new research

Dos & Don’ts of Brand Integration

The Drum Network

IGTV holds the keys to true consumer engagement: three ways to get your brand more involved

Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

The Drum Network

There's no such thing as a boring sector. Just boring brands.

Finalists for The Scottish Design Awards 2018 have been announced

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

UEFA Champions League unveils new brand look focusing on the ‘starball’ design

The Drum Network

Q&A: FashMash founders discuss how retailers can survive the digital revolution

Karma Cola's co-founder on rejecting uniform design principles as a challenger brand

Ad of the day: Hong Kong Ballet debuts new bold design following Septime Webre appointment