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Branding

Latest marketing and advertising news for Branding, including insights and opinions.

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Trump holds vote on Space Force logo as Maga merch becomes old hat

Could a 'continuous launch' mindset have helped Homebase prevent a crisis?

Sonos reimagines the Nasdaq opening bell with sonic identity mini-doc

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global...

Australian consumers value price ahead of brands, according to new research

Dos & Don’ts of Brand Integration

The Drum Network

IGTV holds the keys to true consumer engagement: three ways to get your brand more involved

Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

The Drum Network

There's no such thing as a boring sector. Just boring brands.

Finalists for The Scottish Design Awards 2018 have been announced

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

UEFA Champions League unveils new brand look focusing on the ‘starball’ design

The Drum Network

Q&A: FashMash founders discuss how retailers can survive the digital revolution

Karma Cola's co-founder on rejecting uniform design principles as a challenger brand

Ad of the day: Hong Kong Ballet debuts new bold design following Septime Webre appointment

Superunion reinforces leadership team with hire of Interbrand vet Ross Clugston

The Drum Network

Charities shouldn't follow the rules, they should subvert them

Tencent crowned China’s most valuable brand as Chinese brand power hits record high

Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Chinese automotive brands on the rise in brand value rankings

Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

Century 21 rebrands to combat complacency in the real estate market

How to get behind a cause to get ahead in the year of brand activism

How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

26 February 2018

How to manage your brand and customers in 2018 - a Twitter perspective

07 February 2018

Moleskine targets China's creative community with launch of branded cafe in Beijing

06 February 2018

Lenovo tops list of influential Chinese brands as China's brand power grows

06 February 2018

BJL in tune with Marshall Amplification with new brand positioning & identity

25 January 2018

'Future-ready' or fail: Wunderman study has solutions for businesses struggling to adapt to...

09 January 2018

Circles.Life unveils 'brick phones' to show why smartphones without data are useless

11 December 2017

Good/Upworthy renames itself Good Media Group and launches new creative campaign

08 December 2017

After disrupting hotel business models in Europe and US, Yotel turns its eyes on Asia

06 December 2017

What kind of CEO can revive Chipotle’s brand?

05 December 2017

Advice to brands: Try to disappear completely

01 December 2017