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Latest marketing and advertising news for Branding, including insights and opinions.

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The Drum Network

UK consumers wouldn’t care if 75% of ‘tired brands’ ceased to exist

08 October 2018

Toys R Us brand reawakens as liquidators U-turn on IP auction

02 October 2018

Indian footwear brand Liberty ventures into lifestyle sector to attract millennials

28 September 2018

Q&A: Steve Antoniewicz opens up on The Drum Consulting offer

24 September 2018

Vodafone remains most valuable UK brand but the innovators are chasing, finds BrandZ

20 September 2018

6 reasons the brand value bubble is about to burst

19 September 2018

Storytelling was invented by advertising – and now it’s dead

05 September 2018

Six times brands got political in their advertising: from Airbnb to Pepsico

04 September 2018

Luxury fashion brands slow to embrace e-commerce must act now, and fast

Trump holds vote on Space Force logo as Maga merch becomes old hat

Could a 'continuous launch' mindset have helped Homebase prevent a crisis?

Sonos reimagines the Nasdaq opening bell with sonic identity mini-doc

'It adds a whole new dimension for us and our clients,' Clifford French and Endeavor Global...

Australian consumers value price ahead of brands, according to new research

Dos & Don’ts of Brand Integration

The Drum Network

IGTV holds the keys to true consumer engagement: three ways to get your brand more involved

Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

The Drum Network

There's no such thing as a boring sector. Just boring brands.

Finalists for The Scottish Design Awards 2018 have been announced

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

UEFA Champions League unveils new brand look focusing on the ‘starball’ design

The Drum Network

Q&A: FashMash founders discuss how retailers can survive the digital revolution

Karma Cola's co-founder on rejecting uniform design principles as a challenger brand

Ad of the day: Hong Kong Ballet debuts new bold design following Septime Webre appointment

Superunion reinforces leadership team with hire of Interbrand vet Ross Clugston

The Drum Network

Charities shouldn't follow the rules, they should subvert them

Tencent crowned China’s most valuable brand as Chinese brand power hits record high

Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Chinese automotive brands on the rise in brand value rankings

Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

Century 21 rebrands to combat complacency in the real estate market

How to get behind a cause to get ahead in the year of brand activism

How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

26 February 2018

How to manage your brand and customers in 2018 - a Twitter perspective

07 February 2018

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