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Branding

Latest marketing and advertising news for Branding, including insights and opinions.

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Experiential marketing: 9 examples of brilliant brand experiences

Emotional marketing: how to develop closer customer relationships

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How PR professionals need to prepare for the human revolution

The Drum Network

Sustainably yours: the need for brands to stay true to their green credentials

How beer ads are changing to suit modern drinkers' tastes

Consistency: The key to successful branding

5 of the biggest sports marketing trends of 2019

Alibaba topples Tencent to be crowned China's most valuable brand

Can brand humanity thrive in the era of data and tech?

How to strike balance between long-term brand and short-term performance in APAC

Pandora introduces next wave of ‘Sound On’ brand campaign

Non-profit Grounded takes shape thanks to 72-hour creative sprint by Good Measure and Ueno

Morning Recovery establishes parent company to lead 'nascent' hangover cure category

The death of differentiation, and how to overcome ‘Parity Plague’

21 January 2019

Aer Lingus modernises its brand to compete on the international stage

17 January 2019

Joe updates logo to reflect the recent growth of the brand

14 January 2019

Spotify's Mayur Gupta on his move to Freshly: 'The industry is still underpenetrated'

03 January 2019

What it takes to grow an entertainment brand in South East Asia

11 December 2018

No more Mr Nice Guy: why every brand needs an enemy

10 December 2018

The future of advertising is not just martech but a re-emphasis on branding

07 December 2018

Jeetendr Sehdev: embrace your inner Kim Kardashian (and five more principles brands should...

27 November 2018

Imax Theatres president on partnering with film studios and 'glocalisation'

20 November 2018

Five takeaways on launching a brand in China

20 November 2018

‘Hate is a status symbol. If you’re not being hated you’re not in the game’ says celebrity...

16 November 2018

Are we seeing the death of brand loyalty?

09 November 2018

Pandora rolls out its ‘Sound On’ brand narrative in time for holiday travel

08 November 2018

Absolut challenges artists to create next artwork for vodka brand

06 November 2018

How Denny’s became ‘America’s Diner’ again through a decade of marketing efforts

29 October 2018

Brands in Motion: the research

15 October 2018

The Drum Network

UK consumers wouldn’t care if 75% of ‘tired brands’ ceased to exist

08 October 2018

Toys R Us brand reawakens as liquidators U-turn on IP auction

02 October 2018

Indian footwear brand Liberty ventures into lifestyle sector to attract millennials

28 September 2018

Q&A: Steve Antoniewicz opens up on The Drum Consulting offer

24 September 2018

Vodafone remains most valuable UK brand but the innovators are chasing, finds BrandZ

20 September 2018

6 reasons the brand value bubble is about to burst

19 September 2018

Storytelling was invented by advertising – and now it’s dead

05 September 2018