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Branding

Latest marketing and advertising news for Branding, including insights and opinions.

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BrewDog, Costa Coffee and Deliveroo named UK’s fastest-growing brands

11 September 2019

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How to create deeper connections by going direct to user

05 September 2019

What’s your brand body language?

Why brands such as Doritos and Mastercard are removing the names from their logos

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Marketers should focus on brand metrics when it comes to building long-term brand strategy

Gin Lane changes name to Pattern and shifts focus to help people enjoy daily life

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FT and IPA find one-third of marketers rate their brand building knowledge very poorly

Cause marketing: examples of the best and worst brand purpose campaigns

Digital brand-advertising measurement needs to mature to justify increasing spend

Cannes Lions winners down the years: 10 of the most memorable ads

The 3 pitfalls of LGBTQ+ marketing: riding the Pride bandwagon

Vegan brands: serious new marketing trend or gimmicky cash cow?

Meet the chief marketing officer powering the growth of Angi Homeservices’ three rival brands

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Your type: brand design in the modern age

The highs and lows of Scottish advertising

Coca-Cola ads: 8 of its most memorable campaigns

Experiential marketing: 9 examples of brilliant brand experiences

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Emotional marketing: how to develop closer customer relationships

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How PR professionals need to prepare for the human revolution

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Sustainably yours: the need for brands to stay true to their green credentials

How beer ads are changing to suit modern drinkers' tastes

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Consistency: The key to successful branding

5 of the biggest sports marketing trends of 2019

Alibaba topples Tencent to be crowned China's most valuable brand

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Can brand humanity thrive in the era of data and tech?

How to strike balance between long-term brand and short-term performance in APAC

Pandora introduces next wave of ‘Sound On’ brand campaign

Non-profit Grounded takes shape thanks to 72-hour creative sprint by Good Measure and Ueno

Morning Recovery establishes parent company to lead 'nascent' hangover cure category

The death of differentiation, and how to overcome ‘Parity Plague’

21 January 2019

Aer Lingus modernises its brand to compete on the international stage

17 January 2019

Joe updates logo to reflect the recent growth of the brand

14 January 2019

Spotify's Mayur Gupta on his move to Freshly: 'The industry is still underpenetrated'

03 January 2019

What it takes to grow an entertainment brand in South East Asia

11 December 2018

No more Mr Nice Guy: why every brand needs an enemy

10 December 2018

The future of advertising is not just martech but a re-emphasis on branding

07 December 2018