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Policy & Regulation Daily Briefing Retail

The Drum’s Daily Briefing: Burberry’s brand refocus & eBay’s circularity plans


By The Drum, Editorial

May 15, 2024 | 4 min read

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.

Love Island stars show off Love Island's preloved clothes

Ebay has rolled out a new circularity scheme

Ebay promotes product circularity

E-commerce giant eBay has launched a new initiative aimed at enhancing the circularity of products through a brand partnership program. This program encourages brands to engage in the resale market, facilitating the re-commerce of items directly through eBay. This move not only supports sustainability but also offers brands a new avenue to extend the lifecycle of their products, aligning with growing consumer demand for eco-friendly shopping options. Read more on eBay’s site.

UK media companies oppose BBC’s podcast ad plans

Major UK media companies have expressed “deep concern” over the BBC’s proposal to introduce advertising in podcasts for some UK listeners. In a letter to culture secretary Lucy Frazer, companies including ITV, Sky, Bauer, Global and podcast producer Goalhanger argued that the BBC’s plan would unfairly impact the nascent UK podcast market. They contend that the BBC, with its substantial funding and public interest mandate, could undermine smaller independent podcast producers. Full story on BBC News.

Unusual election adverts on Grindr

In a bold campaign move, a gay Labour councilor has utilized Grindr, a popular dating app, to reach voters, urging them to “put him on top” in the upcoming local elections. This unconventional advertising strategy has sparked both support and criticism, highlighting the increasingly creative methods political campaigns are using to engage voters, particularly in the LGBTQ+ community. Details on Pink News.

ASA pulls misleading hangover cure ad

The Advertising Standards Authority (ASA) has pulled an advertisement from TikTok promoting a product claimed to cure hangovers. The ASA ruled the ad misleading and unsupported by scientific evidence, stressing the importance of honest advertising practices. This action reflects ongoing efforts to regulate claims made in digital advertisements, particularly those related to health and wellness. Read more on The Drinks Business.

Burberry reports sharp profit decline

Burberry has faced a significant downturn, with pre-tax profits plummeting 40% to £383m for the year ending March 30. Underlying earnings also fell sharply by 34% compared with the previous year. These declines underscore challenges across global markets despite targeted efforts to capture growth in specific regions. The luxury brand is actively strategizing to navigate these economic headwinds, focusing on innovative product lines and strategic market engagement to rejuvenate its financial outlook. Coverage on Independent.

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