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'Our mission remains constant': UFC VP on making up for lost time in APAC

UFC signs sponsorship agreement with ALH Group in Australia

UFC and Bethesda Softworks sign non-sports gaming partnership in Oceania

BT backs out of UFC and NBA bid: 'at the wrong price, everything is expendable'

UFC extends partnership with Monster Energy Drink

Twitter's new #BlueRoom aims to encourage sports fans in Asia Pacific to participate in live...

UFC unveils 25th Anniversary logos from Droga5

Bellator MMA makes push into Asia after Viacom secures TV rights, with live events on the cards

Floyd Mayweather Jr.

Mayweather v McGregor likely to breach $1bn at box office despite pirate streams reaching 3m...

Mayweather vs McGregor: brands wary of getting in the ring despite superfight's marketing masterclass

One Championship ropes in Mediacorp to air Live events

Monster Energy renews Conor McGregor deal, touting shared ‘confidence, determination and aggression'

Conor McGregor's Reebok deal expires leaving him a free agent ahead of Mayweather fight

ONE Championship and UFC battle it out to be top global MMA promoters

UFC to innovate its broadcast experience with real-time stats provided through sensors

UFC and Fox Sports Asia renew broadcast partnership

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular...

UFC finds permanent home after agreeing venue deal with T-Mobile Arena

Conor McGregor moves to secure his brand appeal with trademark of 'The Notorious'

Conor McGregor's 24Option sponsorship deal under spotlight as money laundering ties emerge...

UFC tells sports broadcasters they’ll have to bid big as company aims for fourfold increase...

Reebok set to cash in on UFC 205 with New York inspired apparel marking the sport's legalisation...

UFC star Conor McGregor partners with online investment platform 24option

Sports Marketing

'We're here to build the brands of our icons'- Roots of Fight founder on the brand's success...

Monster Energy capitalises on the McGregor Diaz chaos at UFC 202 press conference

BT Sport agrees new broadcast deal with UFC

UFC sold for $4bn to WME/IMG, marking biggest sale in sporting history

Snapchat partners with UFC to provide Live Stories perspective on landmark UFC 200 event

RTÉ call in Conor McGregor to rally support for Ireland in Euro 2016 ad

Dalian Wanda Group reportedly in advanced talks to buy the UFC

Pilgrim Media Group helped MMA go mainstream; now it looks to do the same for eSports

Budweiser ad fronted by UFC superstar Conor Mcgregor banned for promoting underage drinking

BBC Three agrees landmark UFC partnership as it tries to entice millennials

Athletes fined for taking stance against Reebok sponsorship

BSN becomes the latest brand to snap up rising sports icon Conor McGregor