UFC has signed a partnership in the non-sports gaming space with Bethesda Softworks in Australia and New Zealand.
The partnership will see both companies work on various initiatives throughout the Oceanic region, as part of the activities leading up to the launch of Fallout 76, an online multiplayer action role-playing video game.
UFC middleweight champion Robert Whittaker, who is Australian, has also been tapped as the new brand ambassador for the ZeniMax Media-owned brand in Oceania.
“We’re very excited to be working with UFC, and we’ve always been a huge fan of Rob, so when we found out that was mutual, an ambassadorship seemed to be the perfect fit,” said Simon Alty, ZeniMax Australia’s managing director.
“Whittaker is at an incredibly exciting time of his career and Bethesda is also in the process of announcing and releasing game-changing titles, so we can’t wait to see what we can achieve together.”