UFC has named ALH Group, Australia's operator of licensed venues as the 'official home of UFC' in Australia.
The partnership will be unveiled at the Khabib vs. McGregor fight presented by Harley-Davidson, on Sunday, October 7. Under the agreement a digital venue locator, will allow fans to find their closest ALH venues. Other promotional activities will include UFC athlete appearances and viewing experiences of the global brand at ALH venues.
ALH Group CEO Bruce Jnr Mathieson said: “We are excited to form this partnership with UFC. We are committed to the growth and interest in the sport and look forward to making every event live and free throughout our network of hotels in Australia”.
UFC senior vice president, global partnerships, Paul Asencio said: “Grabbing your mates and heading to your favorite local is a brilliant way to enjoy UFC. We look forward to delivering the best possible viewing experiences for our fans in Australia with this collaboration, as we continue to grow the sport of mixed martial arts with the support of strong partners.”
UFC and Bethesda Softworks earlier signed a non-sports gaming partnership in Oceania.