The hard-hitting Ultimate Fighting Championship (UFC) has been around for 25 years, going from fringe sport to mainstream success. To celebrate the mixed martial arts organization’s quarter century, UFC has just unveiled its commemorative 25th anniversary logos.
The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s Octagon, the organization’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado.
The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launches today, January 1, 2018.
“What started as an idea in 1993 to put on the best fights with the best fighters in the world has changed the face of sports,” UFC president Dana White said. “I heard the word ‘no’ over and over and we faced a ton of challenges, but UFC bounced back each time, bigger and better, to build legends and superstars, while creating some of the most memorable events in the history of sports. The first 25 years have been amazing and we’re just getting started.”
The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.
UFC Fight Night: Stephens v Choi, which takes place on January 14, in St. Louis, Missouri, will be the first event that incorporates the campaign.