The Drum Awards Festival - Media

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Categories Marketing Agencies Creative Media Sustainability Technology

K-pop

Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z

15 Sep 2023

8 min read
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Open Mic
Oreo

01 Feb 2023

3 min read
Oreo K-Pop collab delivers a BlackPink cookie makeover
oreo
McDonald's, Jason Sudekis

14 Nov 2022

2 min read
US Ad of the Day: Jason Sudeikis, Itzy and Edwin Castro ask: ‘Wanna go to McDonald’s?�...
Fifa World Cup
BTS1

15 Feb 2022

2 min read
Ad of the Day: BTS channel Bob Dylan in ocean plastic warning
Creative Works
Pratik Thakar, Coca-Cola

17 Dec 2021

6 min read
Coke’s Pratik Thakar on the ‘Real Magic’ of unexpected mashups and metaverse opportu...
Coca-Cola
ewewfef

08 Jan 2021

3 min read
Pepsi takes on the K-Pop wave with Blackpink
K-pop
The hottest ads to surface from the sensational world of K-Pop

06 Aug 2020

5 min read
K-Pop collabs: how brands are buying into one of South Korea’s greatest export
K-pop
34t443t

17 Jul 2019

6 min read
Why brands are leaning on Twitter to help them ride the K-pop wave
K-pop
Apple Animoji

22 May 2018

2 min read
Ad of the day: Apple puts some Seoul into iPhone X ads with Animoji Karaoke
Creative Works

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024