Ad of the Day: BTS channel Bob Dylan in ocean plastic warning
K-pop superstar boyband BTS has teamed up with Samsung in an evocative spot by Ogilvy to highlight the electronics company’s sustainability pledge while encouraging us all to be more eco-conscious.
Reminiscent of Bob Dylan’s iconic video for Subterranean Homesick Blues, ‘Galaxy for the Planet’ features Jungkook, V, RM, J-Hope, Jin, Suga and Jimin holding up cardboard signs gradually unveiling a call-to-arms in front of a set made up of fishing nets, washed-up plastics and video footage of the ocean.
Statements like ‘The oceans are drowning in plastic,‘ ‘Marine animals are suffering’ and ‘Let’s rethink the life of a product’ appear, before somberly ending with the message ‘Let’s work together for a better future’ as the seven musicians stand in line and the screen becomes awash with stunning flowers and greenery.
BTS in the new Samsung Galaxy ad
The video sheds light on Samsung’s recent plans to ‘rethink’ how it does business –at its Unpacked event earlier this month it unveiled how it is developing a new material that gives ocean-bound plastics new life as they’re incorporated into various Galaxy devices.
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Korean artists BTS are no stranger to brand partnerships having already starred in multiple Samsung campaigns, while McDonald’s, Louis Vuitton, YouTube and Hyundai also featured in the band’s endorsement roster.