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Ad of the Day: BTS channel Bob Dylan in ocean plastic warning

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By Amy Houston | Reporter

February 15, 2022 | 3 min read

K-pop superstar boyband BTS has teamed up with Samsung in an evocative spot by Ogilvy to highlight the electronics company’s sustainability pledge while encouraging us all to be more eco-conscious.

Reminiscent of Bob Dylan’s iconic video for Subterranean Homesick Blues, ‘Galaxy for the Planet’ features Jungkook, V, RM, J-Hope, Jin, Suga and Jimin holding up cardboard signs gradually unveiling a call-to-arms in front of a set made up of fishing nets, washed-up plastics and video footage of the ocean.

Statements like ‘The oceans are drowning in plastic,‘ ‘Marine animals are suffering’ and ‘Let’s rethink the life of a product’ appear, before somberly ending with the message ‘Let’s work together for a better future’ as the seven musicians stand in line and the screen becomes awash with stunning flowers and greenery.

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BTS in the new Samsung Galaxy ad

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The video sheds light on Samsung’s recent plans to ‘rethink’ how it does business –at its Unpacked event earlier this month it unveiled how it is developing a new material that gives ocean-bound plastics new life as they’re incorporated into various Galaxy devices.

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Korean artists BTS are no stranger to brand partnerships having already starred in multiple Samsung campaigns, while McDonald’s, Louis Vuitton, YouTube and Hyundai also featured in the band’s endorsement roster.

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Samsung: Galaxy for the Planet by Ogilvy

By Samsung

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