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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the day: Apple puts some Seoul into iPhone X ads with Animoji Karaoke

Apple pushes Animoji brand in South Korea

Apple has launched a special ad for its iPhone X phone in South Korea, using the Animoji Karaoke feature to add a kitsch look to a song by indie band Hyukoh.

The ad will be debuted at Seoul Jazz Festival, after the band has performed, while those not attending will see the ad on TV, YouTube or via social channels.

The fun animated video messaging feature Animoji is new to the most recent iPhone launches. Since the iPhone X launched, Apple has been releasing Animoji videos around various themes to promote the phone.

Tapping into a common favourite past time in Asian countries, the Animoji Karaoke feature is particularly key for markets like South Korea.

The ad uses the dragon, bear and chicken characters to animate the singers from the band, while the backdrop aims to depict the neon lights of South Korea’s capital city Seoul.

In a nicely rounded finish, the YouTube page for the video links directly to the Apple Music page for the band, encouraging fans to buy the song.

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