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Categories Marketing Agencies Creative Media Sustainability Technology

ITV

UK commercial broadcaster ITV is balancing the demands of linear consumption with creating a digital product that keeps audiences engaged with its hit shows like Love Island and The X Factor. It is reducing its reliance on traditional advertising and is looking at ecommerce, product placements and more to better monetize audiences.

ITV

10 May 2018

2 min read
Studios and online performance give ITV first quarter boost
ITV

13 Mar 2018

2 min read
ZPG's uSwitch partners with Britain's Got Talent to lure new customers with discount prom...
ITV
ITV

28 Feb 2018

2 min read
ITV blames ‘uncertain economic environment’ for advertising decline
ITV
Booking.com tests RSC

27 Feb 2018

6 min read
Brands reveal how RCS, the next-gen SMS, helps drive engagement with customers
vodafone
Online Media Awards

15 Jan 2018

4 min read
Roll of honour: what makes for a winning entry at The Drum Online Media Awards
ITV
Queen

26 Dec 2017

2 min read
BBC dominates Christmas Day viewing figures as the Queen reigns supreme
BBC
SZCH

12 Dec 2017

2 min read
UK Top Shazamed Ads: ITV glides in at number seven while Apple reigns supreme
The Drum Awards for Digital Industries
ITV Creative

04 Dec 2017

2 min read
ITV displays some nifty footwork for 2018 Dancing on Ice promo
ITV
itv news

30 Nov 2017

7 min read
ITV News is launching three online-only shows in a major overhaul of its digital strategy
Opinion

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