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ITV displays some nifty footwork for 2018 Dancing on Ice promo

ITV is drumming up Dancing on Ice interest courtesy of an animated tale of two polar bears frolicking on a frozen lake watched by their forest-dwelling friends.

Dreamed up by ITV Creative the story sees the bears advance from their first faltering steps on the ice to become proficient figure skaters in the fairytale setting of an ice bound lake below flickering Northern Lights.

ITV’s head of entertainment marketing, Jess Byars commented: "To celebrate the return of the biggest and best show on ice, we wanted a bold campaign that would give it the stature it deserves, and a story that reflects the warmth, charm and distinctiveness of the show itself."

ECD, Tony Pipes added: “We wanted this film to be full of warmth, Christmas fuzz and most of all magic and with Kirk and the team at Goodbye Kansas, we found our magicians”.

Dancing on Ice returns to TV screens in early 2018. The promo will run on ITV and in cinemas through to 19 December.

ITV is set to embrace more personalised advertising in 2018 via an addressable TV pilot in the second quarter.

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