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ITV

UK commercial broadcaster ITV is balancing the demands of linear consumption with creating a digital product that keeps audiences engaged with its hit shows like Love Island and The X Factor. It is reducing its reliance on traditional advertising and is looking at ecommerce, product placements and more to better monetize audiences.

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2, Barclays and more

24 Jul 2018

7 min read
Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays
NASA
love island plastic surgery

24 Jul 2018

3 min read
ITV under pressure to drop Love Island surgery ads as 40% of women say it harms body image
ITV
Roll of honour content

24 Jul 2018

5 min read
Roll of honour: how to win at The Drum Content Awards 2018
Content Marketing
ASA to meet with NHS England to address concerns that Love Island ads fuel teen body issues

23 Jul 2018

4 min read
ASA to meet with NHS amid concerns Love Island surgery ads pose risk to teens' mental heal...
Love Island
ITV and Olympics

04 Jul 2018

2 min read
England penalty drama secures ITV largest UK TV audience since 2012 Olympics
ITV
Love Island

02 Jul 2018

2 min read
Love Island breast enlargement spot sparks plastic surgery ad ban calls
ITV
ITV

27 Jun 2018

2 min read
Veteran ITV executive Ian Griffiths announces retirement
ITV
ITV

10 May 2018

2 min read
Studios and online performance give ITV first quarter boost
ITV

13 Mar 2018

2 min read
ZPG's uSwitch partners with Britain's Got Talent to lure new customers with discount prom...
uSwitch

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024