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Categories Marketing Agencies Creative Media Sustainability Technology

In Depth

Analysis of the biggest stories in the marketing and advertising industry.

midea

23 Aug 2021

4 min read
Humor and the art of selling ACs in the Middle East
Brand strategy
bata

18 Aug 2021

6 min read
Footwear brand Bata has been going for 125 years – can it change its stuffy image in Ind...
Brand strategy
43534nnynynt

18 Aug 2021

7 min read
FairPrice Group on why advertising in retail is a brand-safe environment
Retail
NFT
Premium Item

17 Aug 2021

8 min read
Minted: why brands and agencies are rushing into NFTs
Retail
stefano zocca

16 Aug 2021

11 min read
Startup incubators were supposed to be the future of retail – so what went wrong?
John Lewis
35y35
Premium Item

16 Aug 2021

10 min read
Livestream shopping in APAC: what marketers need to know
Retail
oreo
Premium Item

12 Aug 2021

5 min read
Oreo owner Mondelez’s plans for the cookie-less world
oreo
abc

09 Aug 2021

4 min read
Indian marketers struggle with data-driven decision making because of gaps in consumer dat...
marketing
Singtel Olympics

06 Aug 2021

7 min read
Singtel on pivoting brand marketing to be ‘kinder, more down to earth and authentic’
Olympics

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024