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Livestream shopping in APAC: what marketers need to know

Livestreaming is an enticing way to reach out to potential customers

Livestream shopping, where live video connects buyers and sellers in real-time, wherever they are, has exploded in popularity in Asia Pacific. As part of The Drum’s Retail Deep Dive, we explore who is doing it best and what exactly western brands and media agencies need to know as the trend spreads across the globe.