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John Lewis

News and information on British department store chain John Lewis.

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Why retail needs to stop trying to create culture: dragons versus steak bakes

21 January 2020

John Lewis ‘Excitable Edgar’ torches Christmas ad rivals on brand awareness

20 December 2019

25 days of Ausmas: Ant White, CHE Proximity on John Lewis' A Tribute to Givers

15 December 2019

25 days of Ausmas: Richard Ralphsmith, DPR&Co on John Lewis' Edgar the Dragon

11 December 2019

25 days of Ausmas: Ben Welsh, CCO, DDB Australia on John Lewis' Monty the Penguin

02 December 2019

Wendy's, John Lewis & Partners, NOS, Sony, Skoda: The Drum Social Buzz Awards 2019 winners

28 November 2019

A Week in Christmas ads: John Lewis' Edgar is its biggest hit since 'Monty the Penguin'

22 November 2019

A week in Christmas ads: big retailers lose out as Wallace & Gromit gives Joules a boost

15 November 2019

John Lewis and Waitrose unite for 2019 Christmas ad – the fiery fairytale of Excitable Edgar

14 November 2019

Ahead of 2019's John Lewis Christmas ad launch, watch every film since 2006

11 November 2019

John Lewis begins major restructure and HQ cuts: Paula Nickolds to head group marketing

01 October 2019

John Lewis rebrand fails to curb 45% plunge in profits

John Lewis shortlists six more startups for retail tech accelerator programme

19 February 2019

John Lewis reports 'positive' festive sales but warns on 2019 profit and staff bonuses

10 January 2019

'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 Christmas ads

18 December 2018

KFC, Nike, Bodyform, John Lewis: The Drum judges' favourite 2018 campaigns

10 December 2018

John Lewis launches biggest ever Christmas product push scored by Elton John

02 December 2018

Marc Lewis' Christmas ad rankings: Twitter's real John Lewis ad is a fitting tribute

20 November 2018

Waitrose's latest Christmas TV spot is about people watching John Lewis’ Elton ad

18 November 2018

'Lidl bit funny' brands parody the John Lewis Christmas ad

16 November 2018

Watch the public react to John Lewis' Elton Christmas ad: 'What's not to love?'

15 November 2018

The Drum Network

The law of diminishing returns: has the John Lewis Christmas advert had its day?

15 November 2018

Marc Lewis' Christmas ad rankings: John Lewis, Elton John and a piano have displaced Brexit

15 November 2018

John Lewis Christmas ad tells story of Elton John's first piano, forgoing 'partners' message

15 November 2018

Sainsbury’s admits similarities between Christmas ad and John Lewis 'Bohemian Rhapsody' campaign

12 November 2018

John Lewis & Waitrose customer chiefs talk brand partnerships, Brexit, Amazon & Christmas (kind...

22 October 2018

Meet John Lewis & Partners: the retailer puts the 'personal' at heart of brand overhaul

04 September 2018

John Lewis and Waitrose rebrand to underline purpose rather than 'relentlessly chase scale'

John Lewis' JLab scheme looks beyond start-ups in call for more established businesses to apply

Omnichannel retailers: who is winning the digital battle?

09 February 2018

YouTube says Google Pixel 2 spot was most popular UK ad of 2017, trumping ‘Moz the Monster’

24 January 2018

UK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign supreme

26 December 2017

Amazon dominates John Lewis and Argos on search advertising in run up to Christmas

19 December 2017

The best Christmas ads are more than just selling points – they're cultural touchstones

15 December 2017

Aldi beats John Lewis and Marks & Spencer on Christmas ad social media engagement

14 December 2017

Mr Underbed book sells out following John Lewis plagiarism row

03 December 2017

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