John Lewis
John Lewis & Partners (formerly John Lewis) is a brand of high-end department stores operating throughout Great Britain. It was created by Spedan Lewis, son of the founder, John Lewis, in 1929 and is known for its iconic strapline 'never knowingly undersold'.
Internationally, it may be best known as one of the biggest spenders on Christmas, with it being a tradition of British culture since 2007.
There are 50 John Lewis & Partners shops and 338 Waitrose & Partners shops across the UK.
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