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John Lewis

John Lewis & Partners (formerly John Lewis) is a brand of high-end department stores operating throughout Great Britain. It was created by Spedan Lewis, son of the founder, John Lewis, in 1929 and is known for its iconic strapline 'never knowingly undersold'.

Internationally, it may be best known as one of the biggest spenders on Christmas, with it being a tradition of British culture since 2007.

There are 50 John Lewis & Partners shops and 338 Waitrose & Partners shops across the UK.

John Lewis
Premium Item

26 Feb 2024

3 min read
John Lewis set to shift content production duties to in-house unit
in-house
John Lewis Christmas ad 2023

09 Nov 2023

12 min read
Ad industry has its say on Saatchi & Saatchi’s first John Lewis Christmas ad
John Lewis
John Lewis Christmas ad 2023

09 Nov 2023

5 min read
‘Like taking reins of a movie franchise’: Saatchis on making the John Lewis Christmas...
John Lewis
John Lewis Christmas ad 2023

09 Nov 2023

3 min read
Snapper the Venus flytrap steals the show in John Lewis’s 2023 Christmas ad
Ad of the Day
Waitrose and John Lewis set to unveil a 'Christmas Campaign like no other for a year like no other'

08 Nov 2023

3 min read
Watch every John Lewis Christmas ad since 2006
John Lewis
John Lewis

02 Oct 2023

2 min read
Sharon White’s exit was inevitable – now John Lewis needs to get back to basics
Opinion
John Lewis

15 Sep 2023

5 min read
Why is John Lewis knowingly underselling itself?
Opinion
Rick Brim

20 Jun 2023

6 min read
My Creative Career: Richard Brim, chief creative officer at Adam&EveDDB
My Creative Career
john lewis

15 May 2023

5 min read
Why we chose Saatchi & Saatchi: John Lewis CMOs tell all on make-or-break account move
John Lewis

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