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Oreo owner Mondelez’s plans for the cookie-less world

After using data from Authentic Attention to measure campaign outcomes, Mondelez uncovered some key learnings around ad exposure

Google and Apple’s plans to move away from cookies in favor of a ‘privacy-first web’ is pushing the advertising industry to rethink how it targets and personalizes advertising online. The Drum catches up with Mondelez, one of the biggest makers of snacks, confectionery and beverages in the world, to find out how this is impacting its business.