Digital Transformation Brand Strategy Ecommerce

Minted: why brands and agencies are rushing into NFTs

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By Charlotte McEleny | Asia Editor

August 17, 2021 | 1 min read

The latest hype surrounding the blockchain concerns non-fungible tokens (NFTs), with brands such as Coca-Cola, Dole and Twitter already selling in this way. As part of our Retail Deep Dive, The Drum speaks to the brands, agencies, artists and platforms that are selling NFTs at this early stage to find out what the retail opportunity really is.

Digital Transformation Brand Strategy Ecommerce

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