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Minted: why brands and agencies are rushing into NFTs

Why are brands experimenting with NFTs?

The latest hype surrounding the blockchain concerns non-fungible tokens (NFTs), with brands such as Coca-Cola, Dole and Twitter already selling in this way. As part of our Retail Deep Dive, The Drum speaks to the brands, agencies, artists and platforms that are selling NFTs at this early stage to find out what the retail opportunity really is.