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Latest marketing and advertising news for Branded Content, including insights and opinions.

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Disney Ad Sales and Translation strike strategic partnership, finally

26 August 2020

The rise of brand-sponsored content and why it’s here to stay

03 July 2020

Channel 4 study says branded shows deliver greater uplift than TV ads

25 June 2020

Artificial Intelligence

BEN chief Ricky Ray Butler on brand safety, lockdown & influencers

15 May 2020

Promoted

If empathy is the key to cracking what consumers want, how should marketers get ready?

30 April 2020

Promoted

Data is the lifeblood of your business - that’s why you need a data strategy at its heart

25 February 2020

Promoted

Artificial intelligence: the fall of the Mad Men and the rise of the machines

08 November 2019

Promoted

Marketing’s augmented reality – how tech empowers creativity

24 October 2019

Promoted

Creativity’s demise is much exaggerated as tech gives it a new lease of life

18 October 2019

Promoted

Why marketers must look within to create authentic brand experiences

10 October 2019

The BBC's branded content offering breaks into podcasts

25 September 2019

Branded Content

Channel 4 and Oral-B invite viewers to brush up on their dental hygiene

13 September 2019

Promoted

The tale of technology: A snapshot of the future of storytelling

28 August 2019

How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

15 July 2019

Branded Content

Mailchimp Presents to feature original programming to inspire entrepreneurs

11 June 2019

Branded Content

Indigenous Media uses 60 Second Docs to carve out a niche in the branded content world

30 May 2019

What consumer demand for great content means for brands

10 May 2019

The Drum Network

Why it pays to get your hub content right

08 May 2019

Why brands are turning to Amazon Prime Video to distribute their own content

08 April 2019

The Drum Network

Let's use data science to overcome content fatigue

21 February 2019

Implications for social communications

25 January 2019

Branded Content

Lessons from Kids at Play - an original branded content creator

15 January 2019

user generated content

After hitting 500m users, TikTok plots its monetisation strategy

18 December 2018

Condé Nast unifies global creative studios with Lexus as first international client

04 December 2018

Branded Content

All Nippon Airways unveils curated content platform to woo more tourists to Japan

01 December 2018

The Drum Network

Sunrise Senior Living UK appoints Sagittarius to refresh brand websites and digital experiences

22 November 2018

SheSays Says: For art to imitate life, diversity must be mandatory

15 October 2018

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

12 October 2018

Promoted

Building customer trust though a strong visual identity

01 October 2018

Content really IS the Right Word. Here’s Why

05 September 2018

Branded Content

Calvin Klein secures Sunday Times Style's first branded cover wrap

24 August 2018

Brave Bison launches UN-backed platform Mutha to shine spotlight on sustainable brands

24 July 2018

Branded Content

The shifting sands of media publishing: branded content brings it back to basics

20 July 2018

How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

13 July 2018

Ideas that scale: how to create a global TV format

09 July 2018

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

03 July 2018

More From our Open Mic Members

From our Open Mic Members

Caroline Troman Announced on Campaign Asia's 40 Women to Watch

18 August 2020

boohooMAN launch second Quavo collaboration with first ever in-app game.

08 June 2020

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