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Branded Content

Latest marketing and advertising news for Branded Content, including insights and opinions.

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Content really IS the Right Word. Here’s Why

05 September 2018

Calvin Klein secures Sunday Times Style's first branded cover wrap

Brave Bison launches UN-backed platform Mutha to shine spotlight on sustainable brands

The shifting sands of media publishing: branded content brings it back to basics

How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

Ideas that scale: how to create a global TV format

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

Vice Impact expands with EMEA call to action and Evian partnership

The Drum Network

There's no such thing as a boring sector. Just boring brands.

Genesis expands partnership with CNN's Great Big Story and creates new fellowship programme

Lastminute.com wants other travel brands to build websites with its adtech sitting at the heart...

Guardian Labs and eBay collaborate to empower entrepreneurs through 'Do Your Thing' campaign

Mediacorp works with tertiary institutions in Singapore to nurture aspiring content creators

Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

Global branded entertainment marketing rose to $106bn in 2017

The Glitch introduces new branded content platform called Flux

Vice fortifies branded content offerings with addition of Donna Lamar and David Lennon

Nissan Qashqai and Vice create video series to empower young people

Bicoastal creative studio Los York launches films division with arsenal of eight directors

New content studio Highly Confidential comes out of the shadows with Panda Express campaign...

The Shorty Awards celebrate a decade of innovation in short-form content and new media

VR cannot rejuvenate all content marketing: Facebook and NYT on how to manage client expectations...

Transparency in branded content: event takeaways from Facebook, New York Times and Bacardi...

27 February 2018

How to ensure commercial content is worthy of consumers' trust

22 February 2018

The Drum Network

The Financial Times launches whitepaper to boost content marketing performance in finance industry

21 February 2018

The New York Times names Kathleen Diamantakis MD of strategy for T Brand

20 February 2018

Madison + Vine casts VaynerMedia alum Matt Seigel as first-ever partner-managing director

20 February 2018

News UK broadens advertisers reach with Social Amp tool

19 February 2018

Trinity Mirror and John Brown Media partner on branded content offering

05 February 2018

Metro Boomin turns up the trap music in Gap-branded remix, music video to 80s hit single 'Hold...

29 January 2018

Brand-bound: Anonymous Content signs on Oscar-nominated 'Mudbound' director Dee Rees

25 January 2018

Viacom snaps up influencer platform Whosay as it looks to bulk up branded content offering...

08 January 2018

Vox Creative and specialist agency Leviathan launch Mirror Mirage installation for Las Vegas...

02 January 2018

Reaching millennials: producer Michael Ratner finds a ‘snackable content’ niche within his...

18 December 2017

Fake Love launches ‘Burnt Dream’ VR video for Gucci

04 December 2017

10 questions with... Jo Carrigan, head of branded content for News UK

04 December 2017