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Latest marketing and advertising news for Branded Content, including insights and opinions.

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Can you measure consumer attention? Yes – here’s how

Future of Media

How publishers are getting around the branded content slump

Disney Ad Sales and Translation strike strategic partnership, finally

The rise of brand-sponsored content and why it’s here to stay

Channel 4 study says branded shows deliver greater uplift than TV ads

Artificial Intelligence

BEN chief Ricky Ray Butler on brand safety, lockdown & influencers

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If empathy is the key to cracking what consumers want, how should marketers get ready?

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Data is the lifeblood of your business - that’s why you need a data strategy at its heart

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Artificial intelligence: the fall of the Mad Men and the rise of the machines

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Marketing’s augmented reality – how tech empowers creativity

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Creativity’s demise is much exaggerated as tech gives it a new lease of life

Promoted

Why marketers must look within to create authentic brand experiences

The BBC's branded content offering breaks into podcasts

Branded Content

Channel 4 and Oral-B invite viewers to brush up on their dental hygiene

Promoted

The tale of technology: A snapshot of the future of storytelling

How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

Branded Content

Mailchimp Presents to feature original programming to inspire entrepreneurs

Branded Content

Indigenous Media uses 60 Second Docs to carve out a niche in the branded content world

What consumer demand for great content means for brands

The Drum Network

Why it pays to get your hub content right

Why brands are turning to Amazon Prime Video to distribute their own content

The Drum Network

Let's use data science to overcome content fatigue

Implications for social communications

Branded Content

Lessons from Kids at Play - an original branded content creator

user generated content

After hitting 500m users, TikTok plots its monetisation strategy

Condé Nast unifies global creative studios with Lexus as first international client

Branded Content

All Nippon Airways unveils curated content platform to woo more tourists to Japan

The Drum Network

Sunrise Senior Living UK appoints Sagittarius to refresh brand websites and digital experiences

SheSays Says: For art to imitate life, diversity must be mandatory

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

Promoted

Building customer trust though a strong visual identity

Content really IS the Right Word. Here’s Why

Branded Content

Calvin Klein secures Sunday Times Style's first branded cover wrap

Brave Bison launches UN-backed platform Mutha to shine spotlight on sustainable brands

Branded Content

The shifting sands of media publishing: branded content brings it back to basics

How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

More From our Open Mic Members

From our Open Mic Members

The Hook interviews Caitlyn Jenner & Professor Green

We partnered up with Lark, next-gen workspace for teams

Alofoke Radio Renews Channel Management Contract for 2 Years

Caroline Troman Announced on Campaign Asia's 40 Women to Watch

boohooMAN launch second Quavo collaboration with first ever in-app game.