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Branded Content

Latest marketing and advertising news for Branded Content, including insights and opinions.

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Opinion

2021 is the year branded content will come into its own – here’s how CMOs can embrace it

08 January 2021
Branded Content

Brands and publishers look to technology to solve inefficiencies in branded content

22 December 2020
Promoted

Can you measure consumer attention? Yes – here’s how

06 November 2020
Future of Media

How publishers are getting around the branded content slump

01 October 2020
Disney

Disney Ad Sales and Translation strike strategic partnership, finally

26 August 2020
Opinion

The rise of brand-sponsored content and why it’s here to stay

03 July 2020
Channel 4

Channel 4 study says branded shows deliver greater uplift than TV ads

25 June 2020
Artificial Intelligence

BEN chief Ricky Ray Butler on brand safety, lockdown & influencers

15 May 2020
Promoted

If empathy is the key to cracking what consumers want, how should marketers get ready?

30 April 2020
Promoted

Data is the lifeblood of your business - that’s why you need a data strategy at its heart

25 February 2020
Promoted

Artificial intelligence: the fall of the Mad Men and the rise of the machines

08 November 2019
Promoted

Marketing’s augmented reality – how tech empowers creativity

24 October 2019
Promoted

Creativity’s demise is much exaggerated as tech gives it a new lease of life

18 October 2019
Promoted

Why marketers must look within to create authentic brand experiences

10 October 2019
BBC

The BBC's branded content offering breaks into podcasts

25 September 2019
Branded Content

Channel 4 and Oral-B invite viewers to brush up on their dental hygiene

13 September 2019
Promoted

The tale of technology: A snapshot of the future of storytelling

28 August 2019
Alibaba

How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

15 July 2019
Branded Content

Mailchimp Presents to feature original programming to inspire entrepreneurs

11 June 2019
Branded Content

Indigenous Media uses 60 Second Docs to carve out a niche in the branded content world

30 May 2019
Opinion

What consumer demand for great content means for brands

10 May 2019
The Drum Network

Why it pays to get your hub content right

08 May 2019
lexus

Why brands are turning to Amazon Prime Video to distribute their own content

08 April 2019
The Drum Network

Let's use data science to overcome content fatigue

21 February 2019
Opinion

Implications for social communications

25 January 2019
Branded Content

Lessons from Kids at Play - an original branded content creator

15 January 2019
user generated content

After hitting 500m users, TikTok plots its monetisation strategy

18 December 2018
conde nast

Condé Nast unifies global creative studios with Lexus as first international client

04 December 2018
Branded Content

All Nippon Airways unveils curated content platform to woo more tourists to Japan

01 December 2018
The Drum Network

Sunrise Senior Living UK appoints Sagittarius to refresh brand websites and digital experiences

22 November 2018
SheSays Says

SheSays Says: For art to imitate life, diversity must be mandatory

15 October 2018
BBC

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

12 October 2018
Promoted

Building customer trust though a strong visual identity

01 October 2018
Opinion

Content really IS the Right Word. Here’s Why

05 September 2018
Branded Content

Calvin Klein secures Sunday Times Style's first branded cover wrap

24 August 2018
Brave Bison

Brave Bison launches UN-backed platform Mutha to shine spotlight on sustainable brands

24 July 2018
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