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Branded Content

Latest

27 days ago

4min read

Five steps to developing a content strategy

By Victoria Perera, Opinion

1 month ago

3min read

Channel 4 partners with TikTok to ‘super serve’ young audiences

By John Glenday, The DrumTikTok

2 months ago

3min read

Can you measure consumer attention? Yes – here’s how

By Mark Kopera, Moat by Oracle Data Cloud Promoted

3 months ago

5min read

2021 is the year branded content will come into its own – here’s how CMOs...

By Ottavio Nava, We Are Social Italy and SpainOpinion

3 months ago

4min read

Brands and publishers look to technology to solve inefficiencies in branded...

By Charlotte McEleny, The DrumBranded Content

6 months ago

9min read

How publishers are getting around the branded content slump

By John McCarthy, The DrumFuture of Media

7 months ago

5min read

Disney Ad Sales and Translation strike strategic partnership, finally

By Kenneth Hein, The DrumDisney

9 months ago

7min read

The rise of brand-sponsored content and why it’s here to stay

By Ricky Ray Butler, Branded Entertainment NetworkOpinion

9 months ago

3min read

Channel 4 study says branded shows deliver greater uplift than TV ads

By John McCarthy, The DrumChannel 4

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