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Branded Content

Latest marketing and advertising news for Branded Content, including insights and opinions.

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How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

Mailchimp Presents to feature original programming to inspire entrepreneurs

Indigenous Media uses 60 Second Docs to carve out a niche in the branded content world

What consumer demand for great content means for brands

The Drum Network

Why it pays to get your hub content right

Why brands are turning to Amazon Prime Video to distribute their own content

The Drum Network

Let's use data science to overcome content fatigue

21 February 2019

Implications for social communications

25 January 2019

Lessons from Kids at Play - an original branded content creator

15 January 2019

After hitting 500m users, TikTok plots its monetisation strategy

18 December 2018

Condé Nast unifies global creative studios with Lexus as first international client

04 December 2018

All Nippon Airways unveils curated content platform to woo more tourists to Japan

01 December 2018

The Drum Network

Sunrise Senior Living UK appoints Sagittarius to refresh brand websites and digital experiences

22 November 2018

SheSays Says: For art to imitate life, diversity must be mandatory

15 October 2018

Neuroscience and 'baked in' brand safety: how BBC Global News pitches its content arm

12 October 2018

Building customer trust though a strong visual identity

01 October 2018

Content really IS the Right Word. Here’s Why

05 September 2018

Calvin Klein secures Sunday Times Style's first branded cover wrap

Brave Bison launches UN-backed platform Mutha to shine spotlight on sustainable brands

The shifting sands of media publishing: branded content brings it back to basics

How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

Ideas that scale: how to create a global TV format

ESI Media, Initiative and We Are Pi offer tips on entering The Drum Content Awards 2018: "Brevity...

Vice Impact expands with EMEA call to action and Evian partnership

The Drum Network

There's no such thing as a boring sector. Just boring brands.

Genesis expands partnership with CNN's Great Big Story and creates new fellowship programme

Lastminute.com wants other travel brands to build websites with its adtech sitting at the heart...

Guardian Labs and eBay collaborate to empower entrepreneurs through 'Do Your Thing' campaign

Mediacorp works with tertiary institutions in Singapore to nurture aspiring content creators

Grab boosts its drivers' coffers with in-car content partnership deal with Mediacorp

Global branded entertainment marketing rose to $106bn in 2017

The Glitch introduces new branded content platform called Flux

Vice fortifies branded content offerings with addition of Donna Lamar and David Lennon

Nissan Qashqai and Vice create video series to empower young people

Bicoastal creative studio Los York launches films division with arsenal of eight directors

New content studio Highly Confidential comes out of the shadows with Panda Express campaign...