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PPC

PPC advertising is a popular method for brands to drive targeted traffic to their websites and generate leads and sales. PPC offers brands the ability to target specific audiences based on various metrics and reach customers who are most likely to be interested in their products or services.

We explore how brands are utilizing PPC advertising to generate leads and sales, as well as the challenges they face in do so.

Google Search on phone

13 Oct 2023

5 min read
With change on the horizon, does your brand have the right search partner?
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Content room @ 43 Clicks North

19 Jan 2023

6 min read
Not all impressions are equal: the one thing marketers forget about paid ads
The Drum Network
A statue of a samurai warrior in Tokyo, Japan

07 Nov 2022

4 min read
Smart bidding and ‘Hagakure’: connecting marketing automation with human innovation
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Analytics dashboard on laptop

27 Sep 2022

6 min read
How to leverage the power of paid search in peak sales season
The Drum Network
The Good Marketer on how marketers can better embed paid search advertising into their strategy. Image credit: Josh Appel via Unsplash.

23 Jun 2022

5 min read
Creative ways to refresh your PPC copywriting
The Drum Network
The Good Marketer provide some suggestions for boosting webpage performance.

14 Apr 2022

4 min read
Prioritizing ad spend to boost performance: measures for improving campaign objectives
The Drum Network
thedrum

03 Mar 2022

3 min read
Unilever and Diageo ‘too slow’ to pay suppliers
payment
MCG Digital Media consider the growth of online shopping during the pandemic and what opportunities have opened up for marketers.

27 Jul 2021

7 min read
Delivering immediate returns from PPC
Opinion

21 Jul 2020

3 min read
How Miele UK and Circus PPC delivered 575% growth with paid search
PPC

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